44 comments
MayaRider
MayaRider

hello steven,

well said in the post, Always google comes with a new update like panda or penguin etc or algorithm and change completely the SEO methods so we need to remain updated in order to catch up will google.

Siddhant

kennethns
kennethns

As in regards to the article titled SEO: It’s moving fast, keep your eyes on Google and as pertaining to exact match of a persons website. Is this been referred to the same title in the url as what the site represents and if so I thought Matt Cutts had a video on that very subject and stated that exact matching of URL and website is no longer relevant. Please correct me if I am incorrect.

 

Kenneth C Young

For Him
For Him

Search engine algorithm changes are forcing SEO practitioners to adopt new practices and Google is always good in keeping everyone guessing.

kennethns
kennethns

I also wonder sometimes if these plugins that are out there for wordpress can cause a website to act in some way to end up getting one's website to be devalued by Google. I had a plugin a while back completly destroy a website that I worked hard to set up.

 

Kenneth

kennethns
kennethns

I think all this hoop law as per the Pandas or what ever is a lot of scare tactics coming from people who just want to sell teir information packages. Follow what Google guidlines and we all will be safe.

 

Kenneth

itechcode
itechcode

Great Article Steven on SEO Steven. Thanks.

AskKim
AskKim

Great list of terms and techniques for those that are feeling a little windswept about all the changes recently! I think the changes have been good and needed as we do move into an era where links remain but social sharing is equally as valid of a signal. I think that Google is working hard with what it has available to them, 

Kim

DrErica
DrErica

Steven,

 

Great post explaining what has been happening with SEO.  Fortunately, I have not attempted to use any gimmicks to create excess backlinks or article spinning with excess keywords.  So it is good to see that google is improving its way of evaluating web sites.  I have used google Webmaster Tools to verify my sites.

 

Warmly,

 

Dr. Erica

mashmarketing
mashmarketing

Great article, well summarised.  I agree with many of the comments below in that it is all about engagement and building relationships now.  Quality content is the difficult part - maintaining the quality on an ongoing basis takes time and planning - this impacts the cost of providing the service from the more process driven days.

marquita.herald
marquita.herald

Great overview - like Donna, I've never ventured into the dark side of link building, but I do see the value in understanding and taking advantage of SEO principles - just gotta keep track of it all. One interesting aside I've noticed recently is a sudden surge in requests to link to my blog - I confess that unless it's someone I know, or at least a blog I'm familiar with, I just say thanks but no thanks. Amazingly, a couple have actually been very pushing demanding to know w-h-y not?! That right there tells me these are not people I care to partner with!

phillymarketing
phillymarketing

Looks like us SEOs are in for quite a bumpy ride! *straps in*

donnamerrilltribe
donnamerrilltribe

Hi Steven,

 

I find the changes great.  I never overloaded my blog with SEO worlds.  Just wrote naturally and used them here and there.  Also I am a fan of Relationships.  I'm on the social sites and mus admit very carefully so.  I use the Pareto Principle for this whereby I blog 80 to 90 percent content and 10 percent offer something I find nifty and want to share and sell.

When it comes to Twitter, recently I have created my own "inspirational quotes"  I use "futuretweets" and each week I pump out my own content of these quotes between my syndication of others as well as using one tweet of my latest blog.  Within three weeks, I've been getting more traffic doing this.

And as for Google+  when they first came out, I was all over it and still am.  I use it not only as a social platform but host and participate in Google+ Chats.  To me it is common sense to use this platform to make nice nice with google don't you think?

 

Donna

chuckbarnes
chuckbarnes

Steven,

SEO has truly become a slight obsession of mine so your post is "right in my wheelhouse" if you know what I mean. Lately one of my sites that is very new seems to have taken a hit from possibly the EMD update in September. But after speaking to many that are much more wise than myself the simple conclusion is that I should just continue to build the site with quality content.

 

I also have to agree with your statement below that all of the latest updates over that last year has simply leveled the playing field for alot of us. The "behind the curtain" black hat SEO is now actually a drag on those sites that chose to employ those techniques. 

 

Thanks for your article, I will keep checking in with your site from time to time.

CB

melaniedyoung
melaniedyoung

Before I started blogging I remember coming across websites and stumbling across the key words embedded into the background, you couldn't see them but my mouse highlighted all of them. It is good that google has leveled the playing field for those who are new like me to get a fair advantage when trying to get their content in front of viewers.

catricala
catricala

Steve,

you sure touched a deep topic... nothing stays the same for to long and we must keep up with the changes or we stay behind or as you said "our site will stay on the sideline" 

Thanks for sharing this great information, they are great reminders for all of us who want to built our sites based on what works now.

Thanks again.

nickc

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crestodina
crestodina

Nice roundup. I'm glad you mentioned social, but I'm surprised you didn't mention Google+. I expect that G+ and Google Authorship will play a part in future SEO. We're all waiting for data about the mysterious concept of AuthorRank, but not much is out there yet...

 

Glad to have found this blog (actually, came across it on Google+) I'll be back for more great content!

Terri Nakamura
Terri Nakamura

Steve, it's interesting how nothing really stays the same for long. Thank you for sharing this salient information. Good reminders to all who have built their sites based on practices considered tried and true.

msmir
msmir

Unique and interesting content is and will always be king! Great post! Not to mention social signals especially from those who have high Klout scores will help boost rankings as well. I don't think that Google will ever turn its back on that but... then again who knows... 

GeeklessTech
GeeklessTech moderator

 @kennethns If I was starting a niche site today I would be on the warpath to find an EMD for that particular niche.  Now the content behind that domain had to be relative with some quality.  Google doesn't want the sites with low quality to benefit from an EMD, and they won't anymore.  Thanks for the question/comment.

GeeklessTech
GeeklessTech moderator

 @kennethns Well it is best to keep the plugins in check.  I think many go overboard, and that's not a good idea.  You need to delete the plugins you're not using, and do some housekeeping from time to time.  It's about time for me to do a cleanup as well.

Latest blog post: Pinterest and Holiday Giving

GeeklessTech
GeeklessTech moderator

 @AskKim Thanks Kim.  Google is definitely taking the right steps to make the playing field level, and provide a better search product.  The recent changes have definitely been for the better.

GeeklessTech
GeeklessTech moderator

 @DrErica Hi Erica - Yes the tricks caught up to more than a few.  Stay the course, and be active on Social.  It's becoming a bigger part of the equation.  Thanks for stopping by..:)

GeeklessTech
GeeklessTech moderator

 @mashmarketing Thank You.  It is definitely a challenge to generate consistent quality content.  It takes a lot of time to create something of value, but you can do it, you'll be in a very good place.

GeeklessTech
GeeklessTech moderator

 @marquita.herald Hi Marquita - Thanks for taking the time to comment.  So it's been a good news, bad news situation for you of late.  I don't blame you, having someone you know and are comfortable with is good rule of thumb.  

GeeklessTech
GeeklessTech moderator

 @phillymarketing The road is changing, but as I continue to say it will result in a better search product for all of us.  Content and Social move to the front of the class, while questionable "tactics" and black hat will meet their fate.  It will be interesting.

GeeklessTech
GeeklessTech moderator

 @donnamerrilltribe Hi Donna - I think the Pareto Principle is a good rule of thumb.  

 

Yes, not being on Google + and spending time there is a crucial mistake, especially if you're publishing.  You're shooting yourself in the foot.  It's a good idea to make nice nice with Google for sure...Many people not taking that stance. 

GeeklessTech
GeeklessTech moderator

 @chuckbarnes I do know what you mean Chuck...I agree, just continue to add solid content to your site and Google will reward you.  They just want to stop EMD's from excelling if there is nothing inside.  Thanks for stopping by Chuck and I appreciate the comments. 

GeeklessTech
GeeklessTech moderator

 @melaniedyoung Hi Melanie - I definitely think it is a big step in the right direction to level the playing field, and gives everyone better search results.  Poor content sites will not be on Page 1 which results in a better experience, and provides publishers like us a good shot to rank high.

GeeklessTech
GeeklessTech moderator

 @catricala Hi Nick, yes things are always changing.  Just have to be educated, or hire someone trustworthy to take that responsibility, and adjust.  That's the only way to stay the course.

GeeklessTech
GeeklessTech moderator

 @crestodina Hi Andy, thanks for stopping by to comment.  I mentioned G+ a bit, "You need to dive into Google Plus head first.  Google is hitting you over your head to use their social network."  Yes, you're right on Google Authorship.  I think we would both bet that they are going to gain more importance as this moves forward.  Glad to you have you, spending a fair amount of time on G+ daily now.  Go Bears...:)

GeeklessTech
GeeklessTech moderator

 @Terri Nakamura You're right Terri, it seems to be a moving target, and you can't get comfy.  We need to be flexible and make the appropriate changes if we desire getting optimum results.

kennethns
kennethns

 Ya but just what is real and unique content. My version is my own for example if I had an experience (good or bad) with a product. and I expressed that opinion on my blog. I would write about what I have done with this particular product. What I do not call real and unique content is an article that just has been reworded to fool Google... that to me in useless garbage

 

Kenneth

 

GeeklessTech
GeeklessTech moderator

 @msmir Hi Miriam, and thank you.  It will be real interesting to see if Klout or some other influential tool will be part of the equation.  We'll see if Google has their own home grown version.  If it ever happens, the haters will be out in full force.  If nothing else, it will be entertaining.  Have a good one.

kennethns
kennethns

 @GeeklessTech

 I may be thinking overboard here however I sometimes think that these plugins can spy on ones websites and steal affiliate commissions... What you think?

 

Kenneth

kennethns
kennethns

 @GeeklessTech

 Hi and thanks for the responce to my view on the Panda.What is your view on these plugins out there? I had a site a while back completly destroyed by one

zebedeerox
zebedeerox

 @GeeklessTech  @msmir  Hi, guys.

Why on earth concern yourself with Klout? It is for the vain, only. Erm, and Google already has its own versions, Webmaster Tools and Google Analytics.

 

GA + SERPs + £ = all you need to know about your reach.

 

The absolute new maxim as far as SEO goes is on-page content.  Not just keyword density and where you're putting anchor text, but

- readability, including layout, grammatical accuracy and punctuation,

- the use of header tags to alert the googlebots and break text for reader direction and added readability, and

- appropriate images that trigger the social aspect, such as Pinterest, facebook or, as much as I hate the way they're used, curation tools.

 

SEOs don't like this and are not talking about it because there is a huge shift of power from the SEO technician to the copywriter. 

 

If you were a Porsche salesman and a new Audi came out and beat it all hands down, the mention of said Audi would be banished from the showroom.  The same principal applies to SEO and copywriting.

 

And this article is the absolute proof - the article through the '23 attributes' link is literally shouting this out, yet there is little mention of the need for quality copy, here.

 

Sorry to rain on anyone's parade, but that's the absolute future of SEO.  Not linking, not keyword density but domain authority derived from brilliantly scripted copy working WITH Google - strange concept for SEOs, I know.

 

Thanks for reading this far.

 

 @jasondfecktvcom  

msmir
msmir

 @GeeklessTech I think it will. In fact I am seeing it already that Google is already putting more weight on tweets containing links coming from those who have high Klout scores. And yep the haters are going to quite amusing more than ever. I feel it heating up already!

GeeklessTech
GeeklessTech moderator

 @zebedeerox  @msmir  @jasondfecktvcom Thanks Jason for your reply.  On page definitely looks to be stepping up to the front of the class, and that should be welcomed by most.  I also think social share is going to be eye to eye with content.  The greatest article on the planet isn't going to rank the best if people aren't willing to share with their audience.  We'll see how it plays out.  Again, thanks for taking time out of your day to comment.

zebedeerox
zebedeerox

 @GeeklessTech  @msmir  @jasondfecktvcom  - bugger - it cut me off before I could add this, Miriam:

Miriam, the reason you are 'seeing it already that Google is already putting more weight on tweets containing links coming from those who have high Klout scores' is nothing to do with Klout, rather to do with the fact that those people, through actual online activity and not as a measure of it, have been attributed a Google author profile. 

It may seem that the two are correlated, true. But Google hasn't gone to the trouble of putting a jpeg next to authors for the fun of it.

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