Best Practices for Using a Keyword Rank Checker Tool
In the SEO world, keyword rankings are among the most critical factors. A keyword rank checker tool can help you track your rankings and identify opportunities to improve your search engine optimization (SEO) campaigns.
The best keyword rank checker will allow you to recheck your ranking on demand, a necessity for time-sensitive initiatives. Here are a few tips for using the best tool for your needs:
Use a variety of tools
Several tools, like a keyword rank checker tool, can be used to check keyword ranking. These include free and paid options. Paid options are often more robust and provide more information than free ones.
For example, a free tool gives users an overview of their Google SERP rankings. It also offers users the ability to filter by page and search engine.
These tools can help businesses uncover new keywords that might drive traffic to their site. This can help them refine their content and SEO strategy. It can also help them identify potential competitors. Paid options which professionals widely use, can be more robust than free tools and provide users with historical search rankings and insights.
Look at the long-tail
Long tail keywords are specific search queries that target specific audiences. These terms are less popular and can be harder to rank, but they are also more targeted and may result in higher conversions.
To find long-tail keywords, enter your main keyword into a search engine. Then, look at the related searches that come up. You can also use forums to identify long-tail keywords. Using these tools, you can find many relevant keywords for your site. You can then track the ranking of these keywords to see how they affect your site’s traffic and sales. Then, you can create a strategy based on these results. Using this approach can help you increase your website’s ROI.
Analyze your competition
Competitor analysis is a valuable part of the SEO process. It’s essential to understand your competitors’ product offerings, how those products compare to yours, and the type of messaging they use on social media.
Considering your competition’s website architecture, backlink profile, and SEO keywords is also worthwhile. A tool like BuiltWith is a helpful way to uncover this information, and job listings for engineers or web developers can reveal the third-party tools your competitors are using. This kind of competitive data is essential if you want to be prepared for when market trends change. The most successful marketers constantly scoop out the landscape and adjust their strategy accordingly.
Identify keywords with high search volume
The search volume metric that many SEO tools display tells marketers how often, on average, people search for a particular keyword. It’s a valuable indicator for SEO and PPC efforts, but there’s more to the story than that.
One of the main factors to consider is whether or not a keyword is seasonal. If a product or service is popular during a certain period of the year, then search demand will likely be higher.
To understand this, use a free tool like Google Trends to see how interest in a particular keyword changes over time. You can also find a quick snapshot of search volume using a tool like SE Ranking’s Keyword Overview. Both of these provide accurate search volume metrics that can be used to make smarter choices for keyword research and rank tracking.
Identify keywords with low competition
Identifying low-competition keywords takes more than just a tool. You need to know what to look for and how to interpret the data. A great way to do this is by looking at the words in the keyword. For example, “buy” or “cheap” indicate transactional queries—meanwhile, keywords like “how” or “what” are usually informational.
Using the Questions report, you can use tools like Ahrefs to find low-competition keywords, which show keyword ideas phrased as questions. You can then filter by search volume and keyword difficulty to find the best keywords for your site.