SEO Basics: Keep it Simple this year Bloggers

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The SEO world really took on a new face in 2012.  It’s back to the SEO basics in 2013.  The SEO shortcuts have all but vanished, and for the better.  While you should definitely pickup your social interaction and promotion, there are some simple SEO basics that you should not neglect.

On Page SEO

 

Title - The next most important thing after content.  Gosh, I see a lot of silly titles.  If you’re serious about your blog and site take the time to come up with a solid title for each post you publish.  Should you write for Google search?  Absolutely not, but if you can tweak a title after doing a quick keyword search that has more appeal, then make the change.

For this post, I initially came up with “SEO 2013: Keep it Simple this year Bloggers” but discovered the data below after a Google Keyword search.

Well 140 and 12 with High competition didn’t sound like a winner.  While the search numbers should increase since it is so early in the year, the High competition would only get more challenging.  Then I saw the results below. A much better chance of getting some search results.  Changed from “SEO 2013″ to “SEO Basics” and presto the success rate chances just increased dramatically.

SEO Basics

Keep Title under 70 Characters in length

Keywords should be closer to the front of the title tag.  In this case the keywords “SEO Basics” were in front

 

Keywords - You want to use your keywords near the top of the page, and at least 2-3 times in the body.  Don’t force it.  If you feel like you’re having trouble fitting them in then they’re probably not the best keywords for your piece.

Your keywords should also be placed in the alt attribute of an image on the page at least once.  This helps with both your site and image search.

 

Meta Description – The meta description does not get used by Google for rankings, but you’ll see it in the results page under the title.  It’s basically a quick summary of what the article is about.

The meta description length should be in the 135-155 character range, while not exceeding 155 characters

 

Meta Keywords - I don’t know how to break this to you, but meta keywords really don’t have any value all.  While the meta description at least serves as a snippet under the title in search, the meta keywords just show up as tags under your post.  Just sitting there with no worth.

 

Linking: Back and InternalSEO Basics 2013

 

Until SEO is officially dead, linking is still an important part of your Google rankings.  You should get into the habit of at least one link to another post or other content on your site.  This does help for SEO, and you’re giving your readers additional content similar to the what they’re enjoying in the current piece.  Without a link, chances are they will not navigate to related information.  Take a couple of extra minutes on each post to incorporate this method.

Back Linking is a more complicated endeavor.  The spirit of back linking is for someone to love your article and then to link to your article from their site.  It’s suppose to be a natural process.  Google sees it as big positive when someone links to your site, well except when that site is spammy.  That can hurt you, and you have limited control when that happens.

So what do most of us do? We comment on blogs, which provides a link providing it is dofollow.  We guest post, which generally provides a link from the bio box from the other site.  I write on a few other sites and my link is on those sites, but is that the spirit of back link?  Some of us do article marketing where we write on an Ezine or Squidoo for example,  and link back to our site.  One can definitely question the merits of the article marketing method, as it sort of a manipulation of the system.  While article marketing takes time and effort, I could definitely see it being on Google’s list to clean up search. Stick with commenting, because you can build rapport with someone by adding to their site.  The back link is gravy.  Google can’t take away the connection you’ve made with others.

Content

It might be the last section of this post, but it’s first when it comes to SEO Basics.  Without content all of the other stuff doesn’t matter.  The search engines can’t find white space.  If you only want to write when you have something to say, that’s fine, but it’s not good for SEO.  It’s not good for getting your name and brand out to the world.  The more solid the content, not epic, you can produce, the better your results will be… Period.

Please share if you found value in the article.  If you really enjoyed feel free to back link to the post. :) Thank you.

39 comments
FelixAlbutra
FelixAlbutra

Wow! This is really epic. I am a freelance SEO Link Builder and I still love to learn new things from other people. I guess their is no secret in SEO it is just do the basics ethically, and it will work well. :D


- Felix Albutra dot com

allwebservices
allwebservices

Heya, Wonderful Information in your blog, Steven. You explain it very ease way.. best part of you blog. Thanks for sharing .

patriciagozlan
patriciagozlan

SEO made simple for prosperity spiritual coaches like I am is paradise ;))

Thank you for being so clear and for explaining how to use SEO in a simple quick way.

 I have always focused on quality content I will make an effort with the title and using the one key word 3 or 4 times.Sometimes it feels like a loss of time to me;)

 Yes comments are helpful too as you mention .

Thank you very much and nice to meet you!

DennisCarpenter
DennisCarpenter

Very good advice and definitely a reference source - thanks.

Yourinda
Yourinda

Hi Steven,

creating content that is interesting and of value to the reader would  be the main incentive.

Your tips and suggestions are very helpful!

It makes sense to comment and have the back links as an added bonus.

Thank you for bringing more understanding in regards to SEO.

Cheers,

Yorinda

haroldgardner
haroldgardner

I think the best advice is write then tweak.  You certainly should keep your SEO goals in mind while writing, but the content and flow have to be first.

ChrisDadd1
ChrisDadd1

good info in your blog Steven! thanks :)

freerepublic
freerepublic

Great tips - SEO has certainly become more challenging this past year and these tips help.

 

donnamerrilltribe
donnamerrilltribe

With all the changes in SEO, I have been trying to keep up.  Thanks so much for explaining it Steve.  Also, you have given me a great idea....Link my post to another!  I'll keep that in mind and do that more often.  Thanks so much,

Donna Merrill

donfre1
donfre1

Such great info. Really making this SEO stuff easier to comprehend. Thanks for sharing

FtMyersSEO
FtMyersSEO

Great info!  Hit every nail squarely on the head in my opinion!!!

NeilSilverthorn
NeilSilverthorn

Glad to see you added content to the list since it doesn't make much sense to optimize a page if your content is poor or not original. Very good suggestions for both on and off page SEO basics.

barbecuecaterer
barbecuecaterer

Some good points people should have been doing this for a long time now anyway but good advice 

left_the_stars
left_the_stars

excellent advice, especially for bloggers who need / want to learn the ropes of how to get better recognized

JackieBigford
JackieBigford

Always good info when I visit your blog Steven, and SEO Basics gave me a few great tips as well. 

sethlahaul
sethlahaul

Very useful info, Steven. I use Wordpress SEO by yoast. So it takes care of all the on-page seo for me. And as far as off-page seo is concerned I think we should create good quality content and everything will be taken care of by Google.

HotBlogTips
HotBlogTips

Search Engine Roundtable just posted that Google title tags may be measured by width (584 px.) rather than character count. The old 70 character rule may not be an exact science so if we go a character or two over it shouldn't be that big of a deal. In that case I wouldn't want any keywords or important aspect near that cutoff point.

 

SEO is always going to be a confusing topic, but, I agree, Google seems to be getting better at cleaning up and with a little more transparency - just a little. A recent question on Webmaster World, for example, involved getting hit by Google for generic anchor text on our home page linking back to our home page. So if I have an excerpt or full post appearing on my home page where I linked "blogging tips" back to the index page, can I be penalized by Google? If so, does that anchor text issue expand to other blogs, with CommentLuv, for example? That's the cool thing about Google; every answer always leads to more questions. :)

parameshdas
parameshdas

yes, useful post. I think content is king and blogging is queen.)

marquita.herald
marquita.herald

Excellent points, and another good tip in comments. I had to smile when I read your comment about silly titles, because you're right of course, sometimes you can't even begin to guess what the article is about. Then there are people like Chris Brogan who has no problem using a one word title - but then when you've got the kind of following he does, you can do that. Anyway, thanks for the advice!

itechcode
itechcode

Nice and Simple Tips for Beginners who want to learn Basic of SEO.

Yeah Keyword With Low And Medium Competition has highest chance to get good ranking but before that i will suggest to check on Google with that keyword, which sites are showing on first page, if you can see wiki, and any authority site then i highly suggest don't go with those keyword bcz competition with Wiki and Authority site is really tough. . . 

One more thing i want to add here always try to use main and suggestive keyword on your article along with your Meta description and URL.

Build as much as Back link you can, Which really helps a lot to get good SERP Ranking with your selected keyword.

Thanks.

Cheers :)

GeeklessTech
GeeklessTech moderator

 @Yourinda Hi Yourinda - It all starts with content.  However, I see so much solid content on a daily basis that many eyes don't find.  This could because it is from a new site and/or a total neglect of SEO.  I just want people to at least do some basic SEO tasks.  It will pay off. Have a great one.

GeeklessTech
GeeklessTech moderator

 @haroldgardner Hi Harold...Content is number one for sure, but I think many neglect SEO totally...It's worth it to do the minimum...

GeeklessTech
GeeklessTech moderator

 @donnamerrilltribe Hi Donna - Some of these methods go a long way, and aren't to painstaking to implement.  Have a good one...

GeeklessTech
GeeklessTech moderator

 @donfre1 Hi Don - SEO can get really be sophisticated, but even someone not technically inclined should implement the basics.

GeeklessTech
GeeklessTech moderator

 @barbecuecaterer I know a lot that just avoid it entirely.  Yes, everyone publishing should at least do the core.

GeeklessTech
GeeklessTech moderator

 @left_the_stars Yes, learning it is important, but if one doesn't execute, it's all for not.  Thanks for stopping by...

GeeklessTech
GeeklessTech moderator

 @sethlahaul Yoast does a good job of keeping you honest.  It makes sure everything is in line.  I would just add keeping the keywords in front part of the title if at all possible. Thanks for the comment Seth.

GeeklessTech
GeeklessTech moderator

 @HotBlogTips Hi Brian - Well I'm not sure how many us are going to measure by width, but I think the 70 characters could be + or - 3 or so.  Right, you don't want to cutoff a keyword if you go long.  I agree, SEO is ever changing and rather complex if you take it to the nth degree. If we asked Matt Cutts the question on anchor text, I'd predict we'd get an answer that would still leave us wondering.  It's the nature of the beast that is Google.

GeeklessTech
GeeklessTech moderator

 @marquita.herald Thanks for the comment Marquita.  Yes, I wouldn't recommend one word titles unless you've reached celebrity status, and even then it's debatable.  Have a good weekend.

GeeklessTech
GeeklessTech moderator

 @itechcode That's a good point Amit, Wiki does rule the internet.  Yes, back links still carry a lot of weight in the Google algo.  Thanks for the additional helpful information...

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    SEO Basics: Keep it Simple this year Bloggers – GeeklessTech…

    The SEO world really took on a new face in 2012. It’s back to the SEO basics in 2013. The SEO shortcuts have all but vanished, and for the better. While you should definitely pickup your social interaction and promotion, there are some simple SEO basic…