This is arguably More Important than Content…

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Content is King! Content is King! Maybe it is, maybe it isn’t. I know Thoreau would be envious of your work. Unfortunately, if no one is showing up to see your incredible content, then what’s the point? Marketing and bringing people to read your blog posts arguably trumps content, at least in the beginning when you’re building an audience. The “Build it and they will Come” mentality doesn’t apply in this world. Over the last year I’ve viewed hundreds of solid blog posts, and I’m always shocked on how many have little or no shares and no comments. They are not getting the exposure that their writing deserves. Are you getting the exposure you deserve? If not, you have to take it upon yourself to bring readers to your blog.

Facebook Groups: There are Facebook Groups out there where it’s all about sharing and reciprocation. Many FB groups are about helping each other. I’m sure many of you reading aren’t even aware of these groups. They work. If you’re interested in joining a FB group, ping me or leave comment. I’ll be happy to assist and get you started.

StumbleUpon: Yes, I wrote a post a few weeks ago dedicated to StumbleUpon. Maybe if you keep seeing the name, you’ll jump on board and take advantage of the traffic SU can bring to your blog. I’ve had over 2K visits from StumbleUpon in January, and average time on site was 1:32. Even from past posts, I’m still getting traffic daily from SU. These articles stay in StumbleUpon, and do not go off to pasture immediately. Please do yourself a favor and join SU today. The traffic is waiting for you.

Triberr: Bloggers helping Bloggers. Triberr is a fantastic way to get readers to find your blog. While Triberr was by “invitation only” last year, it is now open to all. Triberr is a community where you share posts with other bloggers in your tribe. These posts are sent out with a link through Twitter. A general rule of thumb is to have at least 500 Twitter followers. If you’re serious about your blog and gaining traffic, Triberr is a must. If you blog about Social Media, Technology, or Marketing and are interested in Triberr please let me know.

Empire Avenue: While Empire Avenue isn’t for everyone, if you do decide to register there are communities and missions within EA which are very helpful to bringing readers to your blog. Empire is a Social Network where you buy and sell other players in a virtual stock market. Your Social Media activity influences your score. Empire requires a fair amount time the first 4-6 months as you build up your portfolio.

Share Buttons: I see many blogs that only have Facebook and Twitter share buttons. I highly suggest at minimum you have the following: Facebook, Twitter, Google +, StumbleUpon, and LinkedIn. Other share buttons to think about adding are: Digg, Buffer, Reddit, and Pinterest. Yes, there is a Pinterest share button now available. Update your site, and make it easier for your readers to share to their networks.

Comment on other Blogs: I understand it takes time to read a blog and then put a couple of sentences together, but most appreciate it and will reciprocate at some point. Do not comment with “nice post” or “nice article” and nothing else. That tells me you probably didn’t read a word, and are just leaving a message to leave a message. Start commenting on a few blogs a week to start. Inevitably you’ll be learning something new by reading the blog, and commenting is good practice that will help you get comments in return.

Keywords: Keywords can take on a life of its own, but at least try to come up with some Keywords that aren’t so highly competitive that you’ll have a good shot of landing on page 1 in Google. Social Media is a highly competitive keyword and is not a good choice for most of us, but think niche and chances are your work will show up in some organic searches.

Having a nice new shiny car is fantastic, but if you don’t put gas in the car it’s pretty useless. Go out there and put some gas in your blog.

72 comments
JosephNed
JosephNed

Great post GeeklessTech. Many bloggers do not take the time to make sure their material is reaching a wide audience. It's important to find the niche of people who may be interested across multiple platforms. I am definitely interested in connecting with you on Triberr and will look for you there.

FX777222999
FX777222999

Your points can help me a lot for my blogs. Thank you.

avgjoegeek
avgjoegeek

As important as it is to market your blog on all of the social networks? If your content is crap - it still won't matter :) I have been submitting to StumbleUpon - but that is half the battle.. you have to spend time on there and try and build up your network too in order to really start seeing results.

 

My suggestion is to pick and choose your battles. Especially if you are like me - a full-time employee, dad, and part time blogger. My spare time has to be spent as wisely as possible. You need to focus on the social network that will give you the largest returns. And that all depends on the type of Blog you have.

 

I started using ShareBar after losing Shareaholic - I like the clean bar on the left side rather than the bottom of a post.

andrewstorytime
andrewstorytime

Steve,Thank you so much for this article.  I just started blogging again after a very long hiatus and this was a very handy read.  I know my blog is never going to be huge since it is just dedicated to my writing but I do hope to increase my readers.  These tips should help me along my quest.  Thanks again!

Claire Axelrad
Claire Axelrad

I started my blog in September, and have been struggling with how to drive more traffic there. So this post is really useful. I'm curious about triberr, which is one I haven't heard of. Also, I'm interested in facebook groups. I kind of hate facebook personally, but i do advise all my business clients to have a fb presence. But they don't have to worry about their privacy in the same way as do I; do I have to be there if I want to be a serious blogger?! Now I think I'm going to have to go back to read your StumbleUpon post to figure that one out. So much to do!

iBlog4Dollars.com
iBlog4Dollars.com

Also @GeeklessTech.. What social share plugin do you use? I think I want to try it out.. I like how it slides up the side then disappears at the top. Thats nice... Thanks

iBlog4Dollars.com
iBlog4Dollars.com

Wow.. Never heard of triberr before. I'm gonna check that out later today.. but this SU.. I've been hearing a ton about that site lately.. A blogger friend of mines told me he gets more traffic from SU than Google..

I recently tried to use it but ended up SU'n my post like 15 time to my Facebook wall.. I have to get more active on it though.. Cant let opportunities like that slip away..

DebraEckerling
DebraEckerling

Great post! Must look into triberr and stumbleupon. Always looking for more ways to get my content out there!

DrDeadline
DrDeadline

Anything worth reading once is worth reading twice. Thanks for pointing me back here. I always find more when I revisit blogs like this. That's why bookmarks were invented, right? Thanks, again!

Wireless_Geek
Wireless_Geek

Excellent info!

Question though about StumbleUpon...what are the best practices in order to utilize to receive traffic from it?

Thanks!

Social Media Sass
Social Media Sass

Great post Steve, Facebook groups are definitely great! I love Triberr because it is a great way to find fresh content in an easy to manage format and of course it allows people to share my content through their networks increasing my reach.

SusanCritelli
SusanCritelli

This is another great post, Steve. I use Shareaholic's "sexy bookmarks" plugin that has all the places you mentions, plus a whole host of places to share that I never heard of. But I have not tried Triberr yet, and I didn't know that there was a share button available for Pinterest now! Yay!

These are some great tips - I will be sharing this around for sure! On my way to check out your ideas.

bellamichellesc
bellamichellesc

These are good tips! Thanks so much, now I am off to check out your suggestions!

TimothyOCasey
TimothyOCasey

Very useful I just joined Triberr, added share buttons, Stumble and am now once again way behind thanks a lot

TonyBennett
TonyBennett

Well Put Steven.

If content is king, then your audience is Queen.. And we all know who runs the kingdom.

PamelaNRed
PamelaNRed

I hadn't heard of Triberr, I'll check it out. Another one I've recently joined is Bloggers.com. It's free but they require you to add a badge to your blog page (they have tiny ones). I've met several new writers there and picked up a few readers.

turndog_million
turndog_million

Some nice tips. I've just joined Triberr but yet to get my head around it all yet. Sounds like a promising platform though. I've never thought of Facebook Groups like that though. I may have to look into this :)

Matt (Turndog Millionaire)

Viktor Nagornyy
Viktor Nagornyy

It really depends on the metaphors you use. If, for example, we stick with the king metaphor and take a step back to look at the whole picture then you can see different elements at play.

Every king needs a kingdom (audience), but to get that kingdom he needs to deploy his army to spread through the lands, conquer it and add more to the king's audience. So, I would argue, marketing is the king's army.

DrDeadline
DrDeadline

Funny, at a user's group yesterday we came to the conclusion that content wasn't king, content strategy was. Without a good strategy, the king was without a country. What you've offered here are good components within a content/blogging strategy. Timely! Excellent! Thanks!

devinelines
devinelines

You make a great case, Steve, and offer some practical solutions. Totally agree that "If you build it they will come" won't work with blogging. Of course, once you do attract people, it takes great content to keep them coming back.BTW, I plan on returning to Geekless Tech!

Peterborner
Peterborner

Steve,

Very useful article. I have been slowly building consistency in my blog and have recently ventured out and started adding comments on other peoples blogs and can definitely say that it works. I have recently joined triberr so am waiting to see the effect after accepting an invite to join a tribe today. I guess StumbleUpon is my next port of call!

I'd be delighted if you took a look at my blog and left a comment or two there!

Thanks for taking the time to share your experience.

Peter

jessica ann
jessica ann

I've definitely seen the direct value in Triberr, and StumbleUpon. EmpireAvenue is an interesting platform and I've received quite a lot of traffic to my blog via EA, even though I'm not registered there. It takes time and effort to join and understand each different social network. I'm not sure if it's the right platform for me yet, but looking into it. It's also interesting what topics take off, get shared and what topics don't. Does each community have a preference on what they decide to share?

GeeklessTech
GeeklessTech moderator

 @andrewstorytime Thanks for stopping by Andrew, and a pleasure to meet you...Yes, you have to write for yourself first and foremost.  If you don't enjoy what you're writing, you're dead in the water.  Yes, most of the networks in the piece will help you gain some readers.  Just went over and saw your post.  StumbleUpon is definitely an important one for the Tool Box.  Have a good weekend and enjoy the LARP. :)

andrewstorytime
andrewstorytime

PS - I would love to get some information about Facebook groups.  I'm a total facebook noob.  I have a page for my blog on there but I have no idea how to use it to get traffic/don't know the places to go to chat with fellow bloggers.

GeeklessTech
GeeklessTech moderator

 @Claire Axelrad Thanks for the comment Claire, and sorry for the delay replying.  Social Media is Facebook, then everything else.  Agreed, it's just a must to have a Facebook presence. Of course you can blog without being there, but I would suggest taking advantage of the network.  All the best.

GeeklessTech
GeeklessTech moderator

@iBlog4Dollars.com SU is definitely a positive for traffic. The bad rap it gets is from short time on site (less than 10 seconds), but my stats show over 1:30 time on site from SU. I definitely suggest dipping your foot in...

GeeklessTech
GeeklessTech moderator

@Oscar Gonzalez Hey Oscar. Well anything can be marketed. Movies, TV Shows, Products, Services, Blogs, etc.. While it probably won't have legs if the content is weak, you can just about anything an audience if the marketing is good.

Viktor Nagornyy
Viktor Nagornyy

@Wireless_Geek I've actually tested it and ready about it. Regular users get their own submissions seen by other users more often than just those users who submit content but don't stumble frequently. So, I would submit my own post and just play for 20 min a day with StumbleUpon, and see some traffic for that post that week. If I just submit something, most likely no traffic at all. That's just my experience.

GeeklessTech
GeeklessTech moderator

@Social Media Sass I think many of the FB groups are hidden gems. They are great for connecting and sharing. They really hold a lot of value. Triberr has had their share of technical hiccups this week, but the concept and platform are definitely unique.

GeeklessTech
GeeklessTech moderator

@SusanCritelli Hi Susan, and thanks for the comment. Thanks for the heads up on Shareholic, something I need to try. Triberr is a bit buggy, but overall a great sharing platform. Yes Pinterest share button is out there, did a double take the first time I saw it, but obviously a popular platform right now.

GeeklessTech
GeeklessTech moderator

@TimothyOCasey Hi Timothy, yes catching up always seems to be a part of the deal with Social Media. Beta is widespread. Stick with these and you'll be in good shape.

GeeklessTech
GeeklessTech moderator

@PamelaNRed Thanks Pamela. I've heard of Bloggers.com, but hadn't been over. I just registered and will give it a try.

GeeklessTech
GeeklessTech moderator

@turndog_million Hey Matt, thanks for the comment. Triberr is a great platform once you get up to speed. Seeing additions and improvements every week on Triberr. I'm involved in good sharing group on FB. It really works well.

GeeklessTech
GeeklessTech moderator

@Viktor Nagornyy Very well put Viktor. You need both in play to have a successful blog. I'll buy your argument.

GeeklessTech
GeeklessTech moderator

@DrDeadline Some smart people in that User Group Rick. For any given post or article, great marketing and average contact beats average or no marketing and great content. That's just the way it is...Thanks for the kind words Rick.

GeeklessTech
GeeklessTech moderator

@devinelines Thanks Mitch. Sure the good content has to be there in the long run for a blog to have legs, but Marketing is the lead.

GeeklessTech
GeeklessTech moderator

@Peterborner Thanks for stopping by and commenting Peter. I will definitely stop by your blog and comment. Have a good one.

GeeklessTech
GeeklessTech moderator

@itsjessicann Hi Jessica - Thanks for the comment. Empire Avenue is definitely powerful in many ways, but it doesn't happen overnight. I'd definitely suggest to anyone in the Social Media field. Great way to make new connections, and expand your reach.

DrDeadline
DrDeadline

@GeeklessTech [Warning: semi-adult content] My dad's analogy would have been, "Bloging without marketing is like pissing yourself in a dark wool suit. It give you a wonderful warm feeling but no one else notices."