4 Surefire Ways to Influence your Klout Score

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If you care about your Klout score, but tend to struggle increasing the number, this is for you. Here’s more on Klout if you’re new to the platform.  While the Klout score tends to garner more weight in Social Media and Marketing, other verticals such as retail and food have felt the influence.  The mysterious Klout algorithm has definitely showed its hand since the controversial update back in October 2011.  So if you’re looking to improve your score for business reasons or you just want to be eligible for the premium perks, digest and follow these 4 ways below.

ActivityIf your not active let me introduce you to the Klout 20’s.  Even our buddy Justin Bieber, the creme de la creme of Klout with a score of 100, is highly active on Twitter.  He’s tweeted over 15K times.  With 21 million followers, you can imagine the number of RT’s and mentions he gets per tweet.  Someday.  If you really want to improve your score you need to be active 5-7 days a week.  Once you get to a number that is satisfying, you can generally take some time off without too much damage.  Although, the higher your score, the less forgiving Klout is to inactivity.  In order to have influence, you have to show up.

Facebook, Facebook, Facebook – Your Klout score is derived from your influence on Twitter, Facebook, Google +, LinkedIn, and Foursquare.  First thing, LinkedIn and Foursquare have little or no effect on your Klout score.  I’ve yet to see a profile where they account for more than 1-2%.  Since Twitter, Facebook, or Google+ has to be connected to generate a score, it makes sense that LI and foursquare don’t play much of a part.  All things being equal, Facebook makes up the brunt of your score.  So if your activity is equal on FB, Twitter, and G+, your Facebook activity will have the greatest impact on your Klout score.  Even when your activity is slightly greater on another network, Facebook will count the most.  See the diagram below.  Now, if you have blowout volume on Twitter or G+, that network will take the lead.  Bobbi Jo Woods is a monster on G+.  Over 51K people have her in their circles and every post is a +1 and sharing bonanza.  Her Klout break down is 99% G+ and 1% Facebook.  She has a Klout score of 80.  Impressive.  For most, Facebook will be your driver.  Spend your time there and make it happen.

Photographs, and more Photographs – So Likes and Comments are the crux of your Klout score when Facebook is the lead dog.   Posting a beautiful photograph of mountains, the sky, or moon are “like” gold.  Post it and they will come.  The “Likes” will fall from the heavens and splash on your wall.  In many cases, the comments will follow closely on the heals of the like.  A collage from National Geographic can be your buddy, and your friends and followers will eat it up.  Now, if you actually post tantalizing pictures that you actually take yourself, jackpot.  Did I mention photos of kittens? Dogs? Just about any animal will work.  Most people love a quality photograph.  A motivating or witty quote with a picture background is the next best choice.  Sprinkle some photographs and quotes with your other content, and your Klout score will be off to the races.  This does work.

Grow your Following and Increase Friends – This is just the “law of averages” at play. While it’s not impossible to have a high score with a modest number of followers and friends, most of the users in 70+ land share high followers/friends numbers.  It doesn’t mean you have to friend every Tom, Dick, and Harry on Facebook.  However, with a mindset to expand your reach you’ll undoubtedly be taking steps to build an audience that will like, comment, share, retweet, and +1.  Your odds will simply increase, and more importly you’ll be “meeting” some great people along the way.

Klout Scores of Notables in Social Media

Guy Kawasaki           86       @guykawasaki

Robert Scoble            82       @scobleizer
Marie Smith              78       @marismith
Chris Voss                 78       @chrisvoss
Scott Stratten            75       @unmarketing
Chris Brogan             74       @chrisbrogan
Gary Vaynerchuk     70       @garyvee
Jason Falls                  70      @jasonfalls
Ann Handley            69      @marketingprofs
Brian Solis                 69      @briansolis

Please take your Klout score with a grain of salt.  It really doesn’t mean anything.  It’s not like you would lose a job opportunity because of it…Well

Do you care about Klout? How often do you check it? What have you done to help your score? Please leave your comments below…

8 comments
cmoneyspinner
cmoneyspinner

I just read a post on increasing blog traffic and in doing additional research found this post about KLOUT. I do believe this is first post I’ve come across that clearly explains how it works! Now I get it! I shared this post at my Tumbr blog, along with there other related posts that found as a result of my research. I already have you in GOOGLE+ circles, Mr. Hughes. The other post mentioned Triberr which I had never heard of [(O.o) (???)] and then I get to your post only to see that you’re utilizing Triberr. Why am I always the last to know something? :)

 

http://cmoneyspinner.tumblr.com/post/24415201737/10-surefire-ways-to-get-blog-traffic

gadgetgreg
gadgetgreg

Why don't we just do what we do and let the KLOUT fall where it may?

techonzo
techonzo

Thanks a lot Steven for this article, I really liked the way you have put all things together. I have been thinking about the impact of Linkedin and Foursquare on Klout score, and ur thoughts made my doubt very clear. Thanks again!!

KimberlyReynolds
KimberlyReynolds

What about cupcakes?  They work on Pinterest...LOL.  Great article and I learned several new things, most importantly is the impact of FB!  All along I thought it was Twitter that was driving my score!  Thanks for the info. :)

biculturalmama
biculturalmama

Thanks for the info, I never really understood what impacted our scores the most.

GeeklessTech
GeeklessTech moderator

 @gadgetgreg Thanks for commenting Greg.  For those that wish to improve their score, this uncovers some ideas to do just that, but yes we shouldn't lose sleep over it...Have a good one...

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