6 Ideas for Creating Blog Content to Gain New Business

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business idea_May14_Post 1So you’re sold on the fact that blogs are a fantastic way to build traffic to your site and convert visitors to customers. You’ve written two or three posts, but now…well, let’s say you’re lacking inspiration for more content.

It can be daunting, having to continually come up with engaging topics that will attract readers to your blog. But take it from me, someone who has written hundreds of blog posts (seriously), it is entirely possible, with a little help. Here are some tips that will inspire you to come up with more blog post ideas than you know what to do with.

Idea 1: Read Your Competitors’ Blogs

There’s nothing wrong with seeing what your competition is blogging about. In fact, it can help you come up with even better content. Just don’t copy their posts. Instead, use them for inspiration.

Pay attention to the popular posts on their blogs, and consider how you might write an even more engaging post on a related topic to drive traffic to your blog.

Idea 2: Use Your Customer Data

The best blog posts are those that are highly targeted to your customer base. Knowing exactly what your audience cares about will help you create content people want to read, share, and comment on.

Use your small business CRM reporting platform to glean insightful data on your customers, their interests, and their behaviors. Also use your CRM system to skim through what your customers are talking about on social media, and leverage all this data to come up with really eye-catching content.

Idea 3: Create an Infographic

Some people are visual learners, meaning they would rather look at an image than read a written blog post. That’s where infographics come in handy. They visually interpret what otherwise would be dense data in an appealing way. They’re also mega viral marketing tools. You’ll often see one infographic shared far and wide across the blogosphere, so if you are the creator, you’ve got ample opportunity to get dozens of links back to your blog.

Again, focus on what your audience really cares about, then work with a designer who has experience in creating infographics.

Idea 4: Pay Attention to Trends

What’s happening in your industry, or even the world beyond it, is always great fodder for blog posts. If you’re in the air transportation industry, the missing Malaysian airplane is a trending topic right now. Celebrity news is also a trend worth incorporating in your content.

Your blog posts don’t always have to be about the trend, but you can use them to attract more readers with a really magnetic headline. The 2013 Olympics inspired plenty of posts. A quick search of “what the Olympics taught us about *” shows that people in every industry leveraged this topic for their content.

Look at Google Trends as well as trends on Twitter to see what’s hot right now.

Idea 5: Break Out a Post Into Subsequent Posts

A popular style of post is the Top 10 post. If you write a post on Top 10 Ways to Be More Productive, you could then write 10 additional posts really diving into each of those 10 ways. This is a great strategy in which you can link one post to another to keep people on your blog reading more content.

Idea 6: Keep an Idea File

Blog ideas strike me at the oddest times, like when I’m walking my dog, so I keep a spreadsheet where I can easily write my ideas and come back to them later when I’m suffering from blogger’s block.

With a little strategy, you too can have a steady stream of content ideas for your blog!

Susan Payton is the President of Egg Marketing & Communications, an Internet marketing firm specializing in marketing communications, copywriting and blog posts. She’s also the founder of How to Create a Press Release, a free resource for business owners. She’s written three books: DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and contributes to several sites, including ChamberofCommerce.com, The Marketing Eggspert Blog, CorpNet, Small Business Trends, and BizLaunch. Follow her on Twitter @eggmarketing.

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