A successful social marketing strategy comes with a lot of extensions. One part of this is in the social updates, you know, the time when you publish your blog posts to different social media accounts and pray to God it goes viral.
However, a successful social marketing plan can come with you actually being prepared in your updating! Just like engaging, interacting, and getting people to follow you, the social update is it’s own strategy in itself and can determine whether or not people will see your update when the time comes.
I’m reminded of something one of my friends said, “Lick it, throw it against the wall, and hope it sticks!” (I can’t remember what he was referring too, probably something dirty, but this example will suffice for now).
This example works because as I browse through people’s updates, it looks as though this is exactly what people are doing. They are throwing up any old text and attaching their blog link to it and hope that it works!
Have you ever done that before?
Sure you have, we all have at one point or another! But there is a strategy when it comes to this “arm” of social marketing that you can do to improve your results in social media.
Using Psychology in Social Marketing
If you’ve been reading my blog at all, then you will know that I have been deeply researching the psychology of social media marketing as of late and have uncovered some explosive results that have catapulted my experiences, and my clients, 100-fold.
Think about it. When people that are involved in business log on to social media they usually scroll through the updates until to they get to either someone they know, or something that catches their attention. I find myself doing it all the time. Subconsciously, you are unaware of everything around you due to a thing called reticular formation.
This is a thing located at the base of the brain, and it’s main function is to discriminate against irrelevant background stimuli. For example, someone could be living next to a set of train tracks and said train could come blasting through in the middle of the night and that person, since they were accustomed to the noise, never noticed it and didn’t wake up. On the other hand, that same person could be jerked awake in the middle of a sound sleep when an unfamiliar noise comes from the living room.
Reticular formation is important in social media.
These people are missing your updates because you haven’t said or done anything that will “jolt” them out of thinking that you are irrelevant.
Have you ever really sat down and scrutinized what you’re writing in your updates? It makes a difference! Certain words are more catching to the eye than others. This is something that I discuss in my ebook Psychological Success in Social Media.
A Few Words That Don’t Work:
- Check this out
- Re-typing the title
- Adjectives such as “Interesting” and “Amazing”- Let me explain this one: when you say that something is amazing, then you’re taking away that person’s ability to judge for themselves and therefore causing an emotional wall to go up in their heads and deem the post irrelevant.
Let me re-iterate, while these may work with your fans and followers, the point is getting people that don’t know you to act on your update, engage it, share, and visit your blog!
Emotion & Social Marketing
Emotion is another psychological tool that you can use that will drive traffic to your site. Whether you know it or not, you are creating some sort of emotion in your update with a reader…even if it’s boredom, they are feeling something so it’s important to take a close look at how you’re displaying your writing along with your blog post.
One emotion that never fails is the Hope For Gain/Fear of Loss emotion in social marketing. Have you ever seen those squeeze pages that promise tons of money, telling you a sad story of how they used to be “just like you” with no money until they started doing such and such?
Sure you have! And just like me, you’ve probably spent more money than you care to admit on pages like this because you were drawn in through your emotions. You didn’t know the person, but for some reason you trusted them and you spent money.
For a split second you experienced the “Hope for Gain/Fear of Loss” emotion that most internet marketers use in squeeze pages. You had a hope that this would work for you. Even though you knew deep down that it was probably a scam, there was a small hope inside of you that this person was telling the truth so you went for it!
These types of emotions are harder to pull out of a person in a social marketing update. Simply because your update is better when it’s shorter. However, there is still ways to create this emotion with a few words.
People hate to be left out. They also want to know everything there is to know about whatever it is they’re doing. Tell them they’re doing it wrong and you know how to fix it is one way to create a fear of loss emotion. Telling people that something is almost gone will also bring them in as well. For example, I’m doing a contest that’s almost over at my blog for a free Twitter marketing tool. Even though the contest had 20-some days left in it, I mentioned that the contest was “almost over” and they came flocking in droves for fear of being left out.
Look at your social marketing update
From now on, don’t just throw any old thing up there and “hope it sticks”! Create a strategy that will improve your interactions and engagements in your social updates and you will start seeing a more positive reaction from people you’ve never heard of before!
The social marketing strategy doesn’t stop at building fans and followers. It doesn’t stop at all! Keep it going by demonstrating the perfect update that will keep people sharing and visiting long after you’ve posted it!
Wade is an internet marketer and a professional social media marketer. Wade loves helping people make money with their blogs and he is the founder and creator of BloggersMakeMoney. Check out Wade’s new ebook, The “WOW” Factor: Psychological Success in Social Media on how you produce an emotion from the reader every time you update.