Pinterest is a Bigger Influencer Than You Think

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Any fellow Pinterest addicts out there? The first step is admitting that you have a problem, and I definitely do. When I’ve exhausted checking Facebook, Instagram, and a parenting message board that I frequent, Pinterest in my next stop. And then the next thing I know, it’s four hours later, my mouth is watering with visions of desserts and delicious recipes and my wallet is cringing at the impending trip to Hobby Lobby for craft supplies.

Pinterest has done a lot of things right in its first few years. It has gained a huge following, opened itself up to businesses, and launched very user friendly mobile apps so that people can use the site on the go. While the network is not free of all Internet issues (think spam) it’s definitely a great example of a company that is run really, really well.

When you think about it, Pinterest is genius for everyone involved. Designed to be an online bulletin board, it’s perfect for users to keep track of recipes, craft ideas, decorating inspiration, and so much more. But it also drives traffic to websites. When you click “see more” you’ll visit an actual website. This has been a boon for many small blogs and companies that might not have gained exposure otherwise.

In light of all of this info, it should come as no surprise that Pinterest is the second largest referrer of web traffic when it comes to social media. Eclipsed only by Facebook and its more than one billion users, Pinterest is really in a league of its own when it comes to referral traffic. According to Mashable, Pinterest drives more traffic than the four other major social networks (LinkedIn, Reddit, Twitter, and Google +) combined. I particularly love Pinterest because the traffic is primarily organic and sites are getting people to click through because they are genuinely interested in what they are seeing.

There’s no doubt that Pinterest is a juggernaut when it comes to the Internet. I’m interested to see what the company will do next.

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Maddie Heinen is a regular contributor to ChamberofCommerce.com. She is a freelance writer who specializes in blogging, content creation, and social media. When she is not working, she is taking care of her two kids, husband, and home in Central Florida. Maddie enjoys reading, shopping, and is interested in real estate. She is currently working on establishing her own internet-based media company, Red Hibiscus Media, which will specialize in both online content as well as print material.

2 comments
urbansiren
urbansiren

My company uses Pinterest for business and I find that it's a great way to help build relationships online. We have a board called "Biznitch" highlighting our projects and industry news that we find helpful, "Comrades and Community" featuring colleagues who do amazing work, and since we're committed to wellness and healthy living, "We Are What We Eat" features recipes and food tips highlighting a good deal of produce that we receive from our CSA. We also have "Products I Love" to give folks a sense of what we're drawn to. I'm curious to know how others are using Pinterest for business and how they find Pinterest useful. 

gina valley
gina valley

Pinterest is such an amazing thing.  If you describe it to someone, they think you're out of your mind.  But, show it to them and they're hooked for hours.  I'm still working on the best techniques to leverage it.