How to Make Your LinkedIn Profile Stand Out

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LinkedIn is a social network that sometimes gets overlooked even by the heaviest internet users. This is a big mistake! So many Make your LinkedIn Profile Stand Outprofessionals are now turning to LinkedIn as a primary source of information for job candidates. Some are even forgoing the traditional resume in favor of a LinkedIn profile. It may sound silly, but we really are living in a “digital age” and it’s critical that job candidates have a well-rounded online presence to accompany a solid resume.

Here are some tips on building and maintaining a great LinkedIn profile:

  1. Make sure that you fill in all of the fields. This may seem like a no-brainer, but many people have incomplete profiles. You are doing yourself and potential employers a disservice by not showcasing all of your talents. This includes adding a professional photo of yourself.
  2. Re-vamp your Summary. So maybe you already have a LinkedIn profile that is all filled out. But when is the last time you have updated it? The summary is the first thing that people see when they go to your page. Keep it interesting and more importantly, current. Check out the Summary for your colleagues and friends to get ideas on how to be more creative with yours. Also consider listing some of your biggest accomplishments from the prior year.
  3. List your other accomplishments. LinkedIn doesn’t just have to be about your professional accomplishments. The site even provides a spot to list volunteer work and charitable contributions. You can also list professional groups that you belong to. Even hobbies could make the cut, if they are related to your current industry or a job that you are interested in getting. Employers are often more likely to hire people they perceive to be well-rounded.
  4. Connect with others. There are several ways to connect with other professionals on LinkedIn. You can follow companies or individuals. You can interact with people who are already in your network by offering endorsements. Hopefully they will return the favor and endorse some of your skills, as well. Another way is through belonging to a LinkedIn Group.  There are some unwritten rules to LinkedIn Groups but if you use them correctly, LinkedIn Groups are a great way to make connections and positions yourself as an industry leader.  If employers see that you are actively engaging with others in your field, this could reflect well on you as an applicant.
  5. Double check your spelling and grammar. Again, this may seem like something that goes without saying…but you would be surprised at the errors that are easy to find in many profiles. Take advantage of spell check. Have a friend or co-worker who is good with grammar read over your profile. You need an outside pair of eyes to make sure that everything that you have included makes sense.

LinkedIn can be a powerful personal marketing tool, if you treat it as such. It’s a good idea to check in at least a few times per week, more if you are actively seeking employment. This way, you can see any important updates, new endorsements, or articles that are relevant to your field. By keeping up a strong online presence, you make yourself an even better job candidate.

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

27 comments
Gareth James
Gareth James

Hi Megan,

A very good list of recommendations indeed, thanks for that. 

we found that adding video content to your profile also helps as allows people to see your enthusiasm and passion first hand.

Thanks,

Gareth


Gregory Bowen
Gregory Bowen

Thank You Steven for this post...I have recently just became involved in LinkedIn, and can use these tips myself !

ClintBarber
ClintBarber

Thanks for sharing this great way of making my LinkedIn stand out!

I have not really done much with my account but I will definitely use your advise to improve it :)

Clint Barber

marquita.herald
marquita.herald

Great tips - also readers might be interested to know that you can include things like books you've written and even post videos! I posted one of my book trailers.

lynnjonesie
lynnjonesie

It makes sense to make sure your LinkedIn profile is adequately filled out. Pretty sure mine could use some updating as my focus has changed since I set up my profile. I am there, but need to improve on using it more. This article has spurred me to take a second look.......

Thanks,

Lynn

RyanKBiddulph
RyanKBiddulph

Dead on tips Megan ;)

 

Interacting makes all the difference in the world. You choose to engage and stand out from the crowd. I might comment 2 or 3 times daily on LI but since I do engage and provide many blog posts the connection requests flow to me consistently.

 

Thanks!

 

Ryan

blondishnet
blondishnet

They are all great basic tips for LinkedIn. There are a lot more ways to take advantaged of LinkedIn (that I am motivated to write my own post) for any type of business. It is really a great tool and I love to use it.

BruceSallan
BruceSallan

I am NOT using LI effectively - these are good tips. Can you also give me a few more hours each day?

Lydia Brown
Lydia Brown

Very helpful tips. I know I should use Linkedin more and this post has encouraged me to do so.

jupiterjim
jupiterjim

Great tips. and as you say too many people forget about LI because it's not as popular as Twitter or Facebook.  And even people who are on LI haven't updated their profile in ages OR completed all the fields.

 

And reminding us to join the LinkedIn groups and follow the proper etiquette is important.

 

Thanks for sharing!

DenaLynn
DenaLynn

Thanks Steven, I appreciate all of these tips. I haven't used LinkedIn much so this post is very timely for me.

Chery Schmidt
Chery Schmidt

Great information, I actually didn't know that you could join Linkedin Groups, I really don't use this site to much. I did go in and update my information last week after visiting another blog telling me the importance of keeping things updated. Thanks for sharing Chery :)

OrganizerSandy
OrganizerSandy

Great points. Inspired me to go double check mine and make a few changes in my summary. Thanks

mtotka
mtotka

 @georgegijo Absolutely. Great point! Most recruiters turn to LinkedIn these days.

mtotka
mtotka

 @blondishnet LinkedIn is a great networking tool. We would love to hear your ways to take advantage of it even further. 

mtotka
mtotka

 @BruceSallan If you can find those hours, you let me know! I could use them, too. 

mtotka
mtotka

 @DenaLynn Great! LI is very user friendly, so you should have no trouble getting started!

mtotka
mtotka

 @OrganizerSandy Glad we could give you some inspiration! Hopefully good things come from it!

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  1. BizSugar.com says:

    How to Make Your LinkedIn Profile Stand Out…

    LinkedIn is a social network that sometimes gets overlooked even by the heaviest internet users. This is a big mistake! So many professionals are now turning to LinkedIn as a primary source of information for job candidates….