There is no doubt in anyone’s mind that social media is taking over the world – both business and personal. Their immense popularity has caused the networks to grow and change very often. While this is good on some levels, it can also make for a confusing landscape for people who use it for a variety of applications.
Businesses in particular have faced changes to social media platforms and terms very often. Having to adapt to these new requirements and recommendations can be exhausting. But behind it all, there are a few principles that are important to follow when it comes to social media. I’d consider theses some of the most fundamental “truths” when it comes to using these networks. Here they are:
- The quality of what you post is so important. The old adage is of course, quality over quantity. The same is absolutely true with social media. Take the time to really figure out what kind of time and effort you can contribute to your pages. Then use that time to post quality information. If you can only make the commitment to post once every two days, but it is quality content, that is the way to go.
- Keep your focus on your followers. Don’t forget who you actually joined social media for. While you might be tempted to push your own agenda, make sure that you post things that you think they would like to see. By focusing on the people that you hope to engage, you’re more likely to achieve the results that you are looking for.
- Make your pages/accounts visually interesting. The more photos and video you post, the better. It’s a simple as that. On Facebook, changing your cover and profile photo often will make you more visible. People like visuals!
- Interaction is key. Use your pages to actually talk back and forth with your followers/customers. Don’t just give a canned reply to a question or comments. It’s important to keep checking back and continue the conversation until everyone is satisfied.
- Sharing is a good thing. While you shouldn’t share every single thing that comes across your social media path, your followers are likely to appreciate you sharing content that is relevant to their interests.
We all know that social media can either really help or really hurt a business. Make yours one of the good ones!
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.