Twitter Google Search – What it Means for You

Twitter Google Search

Early last month a deal was made to bring back Twitter Google search. Google will now have access to the Twitter “firehose” which will result in more tweets being found in Google search.

These two had an agreement between 2009 and 2011 where Google had similar access.

Twitter Google Search

If you’re an individual or business and benefit from being searched it’s time to start tweeting. This gives you another route to be found. With this deal your tweets can show in up Google search in real-time. That’s big.

While Google already crawls Twitter, having access to the Twitter “firehose” makes it easier for Google to get tweets seen in their search. A lot more tweets. Of course, this means that non-twitter users will see tweets in Google search. This is really good for Twitter, good for Google, and good for your business if you’re tweeting.

Twitter has a similar deal with Bing and Yahoo already.

What you should do so your tweets show up in Google search

If you’re not already on Twitter and tweeting consistently it’s something you should seriously consider adding to your marketing arsenal. If you’re a business you want to be found in search. Well this gives you another route to be found. If you’re not tweeting you will be missing a strong opportunity to be discovered, something at least one of your competitors will likely be doing.

The chances of your tweets showing up in Google search will dramatically increase if you’re active and consistent. This has been a challenge for many individuals and businesses. Tweeting should be like brushing your teeth if you want to show up in search. Do it daily, or have someone do it for you daily.

5 Quick Twitter Tips:

1) Be Consistent – Post 6-8 tweets daily at minimum, every day, throughout the day and evening
2) Include valuable content in your tweets consistently
3) Use Images – visual works
4) Use Video – Twitter native video was recently unveiled
5) Use some level of care when tweeting – Your tweet could end up in Google search

This is expected to start in the coming months, so get tweeting today. You don’t want to miss this opportunity.

5 Everyday Ways to Treat Your Customers Better

No matter what your business there is someone, somewhere who you have to keep happy. That may come in the form of traditional customers, a larger company that buys your products, or even clients who retain your services. Trying 5 Everyday Ways to Treat your Customers Betterto keep up with the daily demands of your business is work enough; finding the time to go out of your way to keep your paying clientele happy may seem completely close to impossible.

Luckily there are some simple, everyday ways to show some love to your consumer base without having to do a whole lot.

Take a look at just a few:

Set up “thank you” emails. Use that email list you’ve been building for more than promotional reasons. Send out a “thank you” message that coincides with a particular milestone – company anniversary, calendar holiday – or just for no reason other than to show your appreciation. Try to set up two or three of these each year.

Anticipate needs. Keep excellent records through customer relationship management software and know when your customers will be needing something from you. Take those opportunities to reach out first, or to provide a discount on the product or service. Your customers should not always be the ones who have to approach you – with automated software, you can have the ability to reach them first.

Utilize social pages. Make use of these channels to highlight customers and showcase them in positive ways. It’s also vital that you monitor the questions and concerns that come in through social media pages so you can have a quick response – making your customers feel like they are priorities and eliminating any online negativity.

Pick up the phone. When there is a dispute or complaint, don’t hide behind an email chain. Pick up the phone and put a human voice behind your company’s digital persona. Sometimes just listening to what a customer or client has to say will bring them satisfaction with whatever was bothering them.

Reward them. Loyalty is not easily earned in the increasingly digital marketplace, so fan that flame whenever possible. Offer your customers exclusive discounts for signing up for your email promotions, or a lower rate after a certain number of purchases or amount of time. You can even run contests and giveaway products or services. Find small ways to give back to your loyal following that will boost your business reputation and bottom line.

Keep your customers smiling by thinking like they do. Show that you care not just about that first sale, but about maintaining a long-term relationship.

How do you keep your customers happy?

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

30 Amazing Photos of Fall in Michigan

 

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Fall in Michigan is not for the faint of heart, it can get pretty emotional. After weeks and weeks of hunting breathtaking reds, blinging oranges, and shimmering yellows, it’s kind of sad to see all those bare trees and leaves on the ground when it’s over. At least that’s how I look at it! Fortunately, this year, I quite my desk job in October to ensure I’d be able to honor my favorite season’s memory in pictures.

It can be a bit tricky as far as timing goes; different areas peak at different times so the struggle was real when I’d drive three hours north and saw bare trees instead of brilliant colors. All-in-all, it was a very rewarding experience, and here’s a photo tour of the places I saw this past Autumn.

GRAND LEDGE

I had heard of Grand Ledge, it wasn’t too far away, relatively speaking. A quick 90 minute jaunt to Fitzgerald park on a Tuesday yielded SO MANY incredible scenes… including the railway bridge pictured above. When you talk about “peak” conditions, this was it. Nary a green leaf was to be found and the mighty grand river and limestone walls provided some super backdrops.

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CLOSE TO HOME/ SE MICHIGAN

I live in a suburban area in Southeast Michigan, north of Detroit.  What I love about where I live is the proximity of Metroparks and Forest trails within a very short drive. Early in the fall, we experienced some foggy conditions. it was challenging, at first, but once I changed up the settings on my camera, things began to click! While there aren’t many scenic vistas, I was able to catch a number of mature trees in full explosion, and the foggy weather along with remaining green produced some of my most eye-catching photos

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RIVER ROAD NATIONAL SCENIC ROUTE/OSCODA

Remember about driving 3+ hours and being “late”? I did research, and more research, and more research… thinking I could time each peak perfectly. But what I couldn’t predict (or just missed), were high winds in the days prior to leaving on a Friday.  Virtually ALL the red leaves had already tumbled to the ground by the time I had arrived. Thankfully, there was plenty of yellow and some orange to keep me satisfied… not to mention the amazing landscapes of the Au Sable River valley.

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SLEEPING BEAR DUNES NATIONAL PARK/TRAVERSE CITY

The photos from here might have turned out better if the colors weren’t so sunbleached, and it helped solidify my new found love for foggy/overcast days in regards to capturing the colors in the trees.  Anyhow, I still managed some pretty cool shots in what is one of the most visited places in our state.

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