Beyond Digital Video: 4 Other Ways to Visually Connect with Customers

Visually Connect with Customers

2015 has been called the year of the video, and that moniker makes sense. More than 4 billion videos are uploaded and clicked on Facebook alone every day and that’s only one video-friendly site.

Consider the billions of collective hits sites like YouTube and Vimeo, and even Twitter’s new video platform, garner on a daily basis. These sites are just meeting the consumer demand for digital video content that has skyrocketed in the past few years.

Video content is just one piece of a larger digital strategy though. If you want the best marketing tools to grow your business, you need to think beyond a one-dimensional strategy.

There are other ways to incorporate visuals into your online content and by adding some variety, you will appeal to a larger audience. Take a look at four digital visual tools you should be incorporating, alongside video offerings.

  • These easily digestible pieces of content display information in a fun format that combines images and text. Infographs are surprisingly popular too – 62 million Google searches were done on the term in April 2015. It is also 30 times more likely that an infograph will be read over text formats alone. Not sure how to create an infographic? Head to Slideshare, Piktochart or Visual.ly.
  • These online visuals are designed to be shared and you don’t have to be funny or snarky for it to work. If creating a Grumpy Cat meme isn’t exactly in line with your company branding, look for a basic backdrop and a quote that will resonate with your audience. The key is to find a thought that will have mass appeal so that your followers and fans feel encouraged to share it with their circles.
  • These “Graphics Interchange Format” visuals are a good combination between flat infographics and longer videos. GIFs are engaging, but don’t require a large time commitment. If you are planning a list-style blog post, incorporating GIFs alongside your points will help drive your message home and keep your readers interacting with your content.
  • Photo galleries. Keep people engaged with a topic for longer than one page view with a photo gallery. If you are writing a how-to article, consider making it a photo gallery of the different steps. Photo galleries also work well for travel pieces and recipes. Have your website visitors choose to click on your site again and again with an engaging and intriguing photo gallery.

It’s important to capture the attention of people online as emerging technology advances and visuals will help you accomplish that.

Small businesses that harness the power of easily accessible technology will see their marketing campaigns succeed. Video content is thriving but offering your audience some visual alternatives is another way to ensure that they stay interested in you and ultimately what you are selling.

Do you have a multi-faceted visual marketing strategy?

Improve Online Selling With Secure Solutions

secure shopping cart software

The internet has change the retail world. The ability to have a virtual storefront open to twenty-four hours a day each and every single day has allowed buyers across the globe access to products like never before. Retailers of every shape and size have jumped into the digital world hoping to get a piece of the massive electronic retailing pie. Online shopping carts have become necessary for sellers with more than one product, and offering a secure place to complete purchases is just as important. For these reasons, businesses are turning to to improve sales and protect both parties.

Online Shopping Carts

Companies with a single product to sell generally have an uncomplicated website and infrastructure, but retailers looking to make a strong impact on the digital landscape can offer hundreds or thousands of products for sale each and every day. Instead of requiring customers to complete a checkout procedure for each product, shopping carts allow users to place several items for purchase and complete a single process. In short, the online experience becomes much more familiar to traditional shopping in a real life store. Not only do companies win with a simplified experience, but buyers are able to purchase multiple products in a single transaction.

Secure Payment Processing

The primary method of payment for electronic companies is credit and debit cards. Buyers have become increasingly aware of the risks associated with using a card for electronic payments, which is why secure processing has grown in popularity. Sellers also can reduce chargebacks and fraudulent purchases by opting for software that makes sure the payment process is completed. In short, secure processing and shopping carts instills a degree of confidence for buyers and sellers that can result in more sales. More sales and a better bottom line are the goal of every online retailer.

Effective Online Selling

Secure websites and shopping carts do not cost a lot of additional money. Lower overhead means that businesses do not have to raise prices for secure services and buyers do not have to be burdened with higher prices. The return on the investment of a buying and selling process with enhanced security measures can be higher than a site without the features. Security can be a key selling point for any website. Plus, many customers simply demand another layer of protection when considering a purchase from any type of digital storefront. A secure experience makes a huge difference.

In the end, carts and security go hand in hand. By mitigating risk and the chance of incorrect payments being made or worse, online retailers and buyers can shop with confidence. That confidence improves the buying and selling experience exponentially. Since prices for the service have become extremely manageable, companies like 1ShoppingCart have become valuable business partners for the electronic age. Sellers can improve the online experience, and buyers can make purchases knowing their privacy is protected and their bill will be exactly what was determined at checkout.

Understand Your Audience With Social Media Monitoring

Social Media Monitoring

Companies all over the world have been harnessing the power of social media in order to build brand awareness and grow their businesses. They do this through relaying information about new products and services, or communicating with their customers by soliciting feedback or responding to issues/complaints. However, if these are the only ways your organization is using tools such as Twitter, Facebook, etc., you are overlooking a huge opportunity: social networking sites can also be used in order to gain valuable information on your current and future consumers.

Why?

Any marketing expert will tell you that understanding your audience is the key to effective sales. If your target market is girls between the ages of 12 and 15, and your product has a price tag of $300+, you’re going to have a major problem. Using tools in order to monitor your brand’s followers can help you gain valuable insights into your consumers. This information can be used in a number of ways, from developing new product lines to finding new venues for advertising.

How?

Now that you know some of the potential benefits of using this tool, how do you put it into practice? Essentially you want to monitor the activity of your current or potential customers as they use social networking sites, and then in terms of what is most useful to you. One way to do this is to hone in on your company’s followers on social channels. Even if they’re not discussing your brand, or communicating with your company directly, they are still putting out crucial data about their values and interests. Take note of things that come up frequently across the board. You can also gain intelligence on the strength of your brand, how positively or negatively followers feel about it, and how influential those communications are.

Then What?

After you gain some insight into trends among consumers, test out some advertising methods. One of the best things about selling via these networks is that you can quickly and efficiently test keywords in order to identify what’s gaining traction, so don’t be afraid to get creative. Once you find keywords that generate sufficient results, you can begin to invest more in those avenues. In addition to testing marketing locations, you can also use this material on consumer commonalities to create new ad copy. For example, if you’ve found out that the people who buy your brand’s dog food are also interested in green initiatives, this can help you develop new and more effective advertising.

. Check out the messages put out by anyone in the community who has some interest in your field, or is contributing to the conversation. By using these and other strategies in audience monitoring, you’ll begin to see improvements in your marketing goals across the board.