Insightful Marketing: How To Use Data the Right Way

When it comes to Big Data, not all is created equal. Different types of data help you in different ways. And yes, there is such thing as too much data. It’s all about knowing the types of data that you need to pay attention to in order to get the results you want.

Insightful Marketing


Let’s look at some key types of data that will help you better market to your customers and sell more products.

Past Purchases

When looking at existing customers, being able to easily view their past purchases is a huge boon in helping you market to them in the future, especially as it relates to email marketing.

If, for example, you sell women’s clothing online and you can see that a customer bought a navy skirt, she’s likely to be interested in the matching shirt that other customers have purchased to go with the skirt. You can send a customized email campaign to nudge customers into specific additional purchases that complement what they’ve already bought.

Also, using past purchases data, you can avoid the faux pas of emailing people and urging them to buy something they’ve already bought. If you sell office supplies and a customer recently bought a large order of printer paper, you’d be wasting your time to send a promotion on paper for the coming months.

Social Media Interactions

Being able to log into your CRM and see that a customer has been tweeting a lot of your blog content is a good indicator that she’s a fan of your brand. This gives you an opportunity to connect with her on social media and beyond.

You could even give her a “thank you” offer just for being so supportive: imagine how much she’ll share the fact that you gave her 50% off any item as a thank you for tweeting your content!

Beyond what a customer is saying about your brand, there’s other valuable data to be found in social media, including interests. When you pay attention to the likes and interactions your demographic has on social media, you’re able to better target your marketing and sales.

Sales Numbers

While much of the data marketers pay attention to these days is drilled down to the individual level, there’s also value in the big picture. CRM is great for sales data: you can see which items are selling best, the types of people who buy them, and when those products sell the most.

This information is valuable to plan your marketing campaigns around. For example: if there’s a product isn’t selling well, you could bundle it with a more popular item. If an item always sells well in October, you don’t have to mark it down then.

Blog Interactions

Your blog is another valuable source of useful data. Looking at your analytics, you should be able to determine which are your most popular blog posts, and what keywords people search to land on your blog. You can find out which marketing channels send your blog the most traffic, and put more focus there.

Blog comments are also a good thing to watch. The more comments, the more people love your content and want to engage with it. Social shares indicate a given blog post’s popularity on social media.

Yes, data is extremely valuable, but you don’t have to measure every single data point possible. Focus instead on the data that matters for your company’s goals.


ERP Software Behind the Scene in Tech Manufacturing

ERP Software Behind the Scene

ERP software systems help businesses and organizations run smoothly around the globe. Large, small and , including those in tech manufacturing, heavily rely on these convenient and efficient applications to stay on track. The interconnected apps automate many tasks, which can streamline their operation. ERP Companies like are leading the industry.

What ERP Software Apps Can Do

There are many areas in the tech industry that apps can help companies manage. For example, they can:

• Schedule production
• Manage routes
• Quote online prices
• Convert sales orders
• Manage multiple UOMs (units of measure)
• Keep track of kitting and assembly


Apps can manage the distribution process within a tech-manufacturing facility. There are multiple aspects involved in distribution, including:

• Managing orders
• Manage pricing
• Quoting
• Estimating
• Keeping track of inventory
• Planning
• Tracing lots
• Shipping

Assembly and Kitting

Manufactured kits must be properly tracked and assembled in order to manage labor and routing. Some of the tasks ERP software can assist with include:

• Monitoring serial numbers
• Tracking costs
• Supporting multi-level bills for material
• Assembly and disassembly

Managing Pricing

A fully integrated software system can handle orders, quotes, and customer relationship management. Appropriate pricing techniques can help with customer retention and profitability. Some of the features include:

• Dating price sheets
• Calculating discounts
• Organizing price sheets by customer or groups of customers
• Supporting formulas, matrixes, units of measure, lead-time, and attributes

Inventory Management

An integral part of an handles the management of inventory. This is a multi-faceted portion of tech manufacturing, which includes:

• Planning
• Procurement
• Warehouse management
• Financial management
• Order management
• Project accounting
• Business intelligence

Barcodes in the Wireless Warehouse

Today’s tech manufacturing software can handle barcode tasks and functionality, which can streamline managing the warehouse. ERP systems can take care of barcode printing and reading on:

• Pick tickets
• Work orders
• Packing slips

Apps can also print labels for pallets, license plates, locations, and products.

Inventory Restocking

Another crucial part of managing the tech plants and warehouses is replenishing the inventory. In order to keep customers happy because the products they want are available and ready to ship, there must be efficient restocking practices. ERP software can:

• Provide a complete view of inventory
• Enable greater control over the inventory
• Improve profit margins


Getting products to the customers is a crucial part of the supply chain in a manufacturing plant and warehouse. Some of the ways mobile apps can streamline shipping include:

• Loads can be consolidated.
• Rates can be shopped.
• Routes can be optimized.
• Shipping labels can be automatically generated.
• Carriers can be assigned to specific routes.
• Yards and trailers can be managed.
• Cancellations can be handled efficiently.

Financial Processing

Billing for services, products, and shipping is important in tech manufacturing. Apps can handle inbound and outbound transactions, such as:

• Order acknowledgements
• Invoices
• Purchase orders
• Vendor invoices

can be set up to accommodate cash payments, credit card transactions, and collections procedures, as necessary.

There are plenty of behind-the-scene actions taking place at tech-manufacturing companies. In order to keep track of the products they manufacture, there are multiple steps businesses must move through. If all the details are taken care of, products can be delivered to customers promptly, which is a win-win for all concerned.

Is Facebook the New Google?

According to data, Facebook is now the top referral source to news websites – surpassing long-time referral giant Google. In July, 43 percent of the traffic to the media sites surveyed came Is Facebook the New Google from Facebook clicks, while just 38 percent came from Google. While just one genre of websites was surveyed (news media), the study is very telling of a bigger trend: people are gathering more and more information through social media.

This shift is important for all businesses to acknowledge and understand, especially small ones who have always had a distinct marketing advantage through social media. Some important points to note:

Word-of-mouth is alive and well. Google’s algorithm has always been based on sites having more credence when they are clicked on more, or referenced through linking on another site. This is word-of-mouth referring in an abstract way – being told what is the most relevant to you based on the largest group of people or third-party sites.

Facebook is different because it is inherently more personal. The links that you see and click on are from people you actually know. When someone posts a link or product on Facebook, it is an instant recommendation (and one that you can click on immediately).

For things like news stories, it is a fast way to spread information that bypasses the typical Google algorithm wait. Small businesses that may not normally make the cut when it comes to that coveted first page of Google search may get a lot of attention from a single Facebook post from a fan.

Search results alone aren’t enough. Google does a good job showing searchers what a link is really all about before sending them to it, but it does leave some things lacking. The biggest of these? A personal connection between that site and the searcher.

Facebook has an advantage because when a person sees a link posted from a friend, there is generally some commentary that explains why the reader should care. Even business pages posting their own links, or sponsoring them, can add just a little bit of content to make those posts more engaging, and clickable.

People value convenience. I can’t believe that I’m even implying that typing in a search term and waiting a millisecond for results is in any way an inconvenience, but with the instant gratification of technology, it makes sense. It is why people are willing to give up some privacy in order to receive the best deals, or customized health data.

People are on Facebook anyway – from computers at work, to tablets at home, to smartphones everywhere else. Having links right in the feed that are relevant actually IS more convenient than looking something up on a totally different site.

Google and Facebook provide different services, of course, but when it comes to instantaneously being referred to articles, products or businesses that impact your real life, Facebook does have an advantage. Small businesses need to be sure that they have a strong presence that is both brand centric and convenient.

What advantages for businesses do you think Facebook has over Google?