Twitter 101 – How do I use Twitter?


We’re going back to the basics with this post. How do I use Twitter? With 140 Million active users and growing, Twitter continues to show it’s here to stay. Yet I know so many that should be using it as a tool that haven’t stepped up to the plate. Hopefully this info will help those individuals on the sidelines to jump in and join the platform.

Twitter Name (Handle) – Depending if this account is personal or business will determine what you choose. There is a max of 15 characters for your handle.  Keep it as tight as possible. A shorter handle will give you more flexibility with tweets. So think @rjones instead of @randyjones.

Avatar/Picture – Do not succumb to the dreaded “egg” default avatar. Have an avatar/picture ready to go when you’re first registering. If you been on Twitter for a while and still show the egg, shame on you. Go into Settings – Profile – Picture and upload an image immediately. how do I use Twitter  There is absolutely nothing positive about the Egg. Most see it as laziness and inexperience.  Get something up immediately, you can change in the future if needed. The maximum size is 700K, JPG, GIF, and PNG.

Biography – You have 160 characters to tell the Twitter world about yourself or your company. Put your interests, objectives, and/or description of product/services.  This is another area of your Twitter profile which should not be neglected. You really want to get your message across to other users, and let them know who you are and what you do.

Twitter Lingo:

Tweet – A message containing up to 140 characters

Tweep – A user on Twitter

Mentions – This is whenever someone uses your handle (i.e. @sbhsbh) in their tweet.

@reply –  An update posted by clicking the “reply” button on a tweet.  The reply will begin with @username

#Hashtags – Categorize Tweets by Keyword.  Pick your spots using #hashtags.  Don’t over do it…

Retweet  – Hitting the Retweet button will share that tweet with your followers without adding a comment

Retweet (RT) – The act of copying a tweet and sharing your comments as Retweet.  This has become an extremely popular way to retweet.

Direct Messages (DM) – This is your private Twitter Mailbox.  Many send automated messages as soon as you follow them.  Most people ignore the existence of the messages and the mailbox.  It’s up to you.

Twitter Interface and Best Practices:




Tweets – A tally of the messages that you’ve sent.  This is the heart of Twitter.

Following – The number of Tweeps (users) that you follow.  When you first start, look to follow people you know and/or Tweeps that are of interest to you.  So business and personal friends is a good place to start.  Follow companies and celebrities if you would like, just keep your expectations low for replies to your tweets, especially with celebrities.

Following Best Practice Tip – Follow users that are active and have a following/followers ratio close to 100%.  Generally these balanced users are more apt to follow you back.

Followers – The number of tweeps (get use to it) that are following you.  This number is perceived in many circles as the “important” number.  Just keep in mind that there are a lot of tools out there to inflate that number.

Follower Best Practice Tip – Try to make a handshake every time someone follows you with a tweet back to them.  While this can be  as simple as a “Thank You”, you can also ask a question bases on their topics, where they work, or where they are located.

Lists – A very important part of managing your Twitter account, especially as your following/follower numbers grow.  Lists help you group users by topic, interests, or location just to name a few.  You may have a list of everyone that tweets about politics, or a list of people from DC.  It’s wide open on how you want to group users for your lists.  You can create 20 lists with 500 users each.

List Best Practice Tip – Utilize lists from the beginning.  It will make your experience on Twitter efficient and fruitful. Going back and creating lists after you are following a few thousands users is a headache.  Lists can also be viewed easily through a Social Media Management Dashboard such as Hootsuite.


Interactions – Here you will see all your mentions, Retweets from others retweeting your tweet , and tweeps that just followed you

Mentions – Is a filter of interactions, only including mentions












(view from Interactions)


Stories – Headlines that are breaking on Twitter

Activity – Highlights the latest retweets and follows from people you follow

Who to Follow – Twitter suggests users to follow based on the users you currently follow

Find Friends – Allows you to search contacts from your e-mail clients (Gmail, Yahoo, Hotmail, and AOL) that are currently on Twitter

Browse Categories – Shows a wealth of categories and suggested people to follow

Some thoughts and suggestions to kickstart your Twitter experience:

Should I follow everyone?  No, but you should follow just about all that follow you. Most often celebrities don’t follow you back.  Why? Well they could care less about what you’re tweeting.  Justin Bieber has 21 Million followers and actually makes an attempt by following back 122K, but most don’t follow back many at all.

Are you a celebrity?  Do you want to come off as elitist?  Twitter is much more about two way communication than other social platforms.  Twitter invites the community to share and discuss with people you don’t know, and yes you can build relationships online.  Ted Coine, with 125K followers wrote a great post,Ted’s Twitter Follow-Back Policy which should be embraced by more.

Suggested not to follow:

– Eggs (no profile picture or avatar)

– Blank Profiles (always suspect)

– Tweetless Tweeps (you’ll see they have thousands of followers with zero or little tweet activity)

– Use Explicit Language (you’ll see in their profile or Tweets)

– Low and inconsistent activity (You don’t want to follow back air)


12 Rules of Thumb:

  • Be active and consistent (to get the most out of Twitter you need to show up)
  • Communicate with others, don’t just broadcast
  • Determine what your goals are for Twitter
  • Keep the self-endorsements to a minimum (yes big brands too). They should be less than 10% of your tweets
  • Add Value and Help/Promote others
  • Don’t tweet more than once every 15 minutes (conversations or scheduled chats excluded)
  • Every tweet doesn’t and shouldn’t have a link
  • Retweet and mention consistently
  • Reply to direct questions within a 24 hour period (the sooner the better)
  • Say Thank You to those who’ve retweeted you directly or by retweeting something of theirs
  • Have patience if you’re a business seeking results.  It takes time…
  • Have fun and enjoy the experience

I hope this helps you get off to a great start with Twitter. If you have any questions or comments, please leave them below. I’m happy to help you get started.

8 Twitter Powerhouses you Must Follow: They actually communicate with the little guy

I never really planned on creating a Top People list of X when I started blogging.  You see them all the time, and it’s generally hugfest city.  I guess one could argue this list is a hugfest.  Yes, I do know all of these people and have directly engaged with them all.  How else could I form a list if I didn’t have communication with people I’m highly recommending to follow on Twitter?  Many lists I see are 50 or 100 of the Top X.  It’s as if they don’t want to leave anyone out.  This list was kept short on purpose.  With a list of 100, each individual is diminished because of the size.  These 8 people are Twitter Powerhouses in their own right.  This list isn’t for them, this list is for you.

If you have an interest and tweet about Social Media, Technology, Marketing, Business, Leadership, or Blogging these are 8 people you need to follow today.  Why?  They know what they’re talking about.  There’s a high probability that they’ll follow you back.  There’s a high probability that they’ll tweet back to you, and yes they have followers.  They care about the Twitter platform and their topics of interest.  You can build relationships with them, and it would be to your benefit to take advantage of their knowledge and accessibility.

Sharon Hayes – @SharonHayes – Marketing Strategy, Email Marketing, and the Domain industry are Sharon’s bread and butter.  Sharon is a consummate professional, with a work ethic second to none. Long hours just a day in the life.  Sharon is the CEO of Domainate . Domainate offers domain names and other domain related services. Sharon has been on several Top Twitter lists over the years, so this is nothing.  Speaks her mind. With almost 130K followers and approaching 75K tweets Sharon has an incredible amount of Twitter experience, and should be followed now.

Ted Coine – @tedcoine – Ted is such a Pro.  You see it in his writing at Switch & Stiff.  A true authority on business, leadership, and motivation.  A former CEO, Ted is an author and speaks on leadership.  Ted also has a very transparent mantra on “following” on Twitter.  Ted’s follow-back policy is definitely one you should seriously consider for yourself.


John Paul Aguiar – @JohnAguiar – John really has a handle on making money online, coaching, blogging, and twitter.  John has a ton of valuable content on his site John Paul’s Blog – Dummy Money that will make you an efficient and powerful twitter user and blogger.  You could spend days on John’s site consuming quality content.  He’s definitely taught me a lot about twitter and how to make the most of the platform.
Michael Q Todd – @mqtodd – Michael eats Social Media for breakfast, lunch, and dinner.  I wonder sometimes if there is more than one of him, as he seems to be everywhere online.  His passion for Social Media is off the charts.  He’ll really help you anyway he can.  He wants you to be better online.  Michael leads many Tweetchats, including #EavChat and #Toolschat.  Check out Michael’s blog to learn more about Twitter strategies and best practices.
Daniel Zeevi – @Dashburst – Just an unbelievable amount of valuable content on Daniel’s twitter account that includes: Social Media, Marketing, Business, Technology and Art. Daniel has a strong hold on these topics, and is another workaholic that brings this information to his audience non-stop.  Daniel’s site Dashburst, which will focus on Social Media and Web Analytics, will be launching soon.
Neal Schaffer – @NealSchaffer – A Social Media veteran who has authored two terrific books on Maximizing LinkedIn.  Neal works with companies on their Social Media strategies, has spoken at over 100 events worldwide.  Somehow Neal still manages to run a superlative Twitter account.  
Robert Caruso – @fondalo – Robert is a firecracker.  He has no problem speaking his mind, regardless if it’s the popular view.  That’s refreshing, and welcomed by most.  He gets it, and you get a good feel of his persona after seeing about ten tweets.  A lot of back and forth with other tweeps.  Social Media, Marketing, and Technology is his forte.  Robert is the person behind Social Content Management System BundlePost

Roseli Bakar – @EzyBlogger – Roseli might be the nicest person on the planet.  I’m not kidding.  He’s just an unbelievably kind person, and that goes for online and in-person.  A Social Media junkie with an emphasis on blogging.  The content on blogging that Roseli uncovers blows my mind.  He brings it day after day. You can learn more on Roseli’s blog EzyBlogger.

I look forward to your comments.  Please share 1 or 2 people that are must follows on Twitter for you in the comment section below.

Name Twitter Followers Tweets Location
Sharon Hayes @SharonHayes 129,816 74,436 Canada
Ted Coine @tedcoine 118,238 33,100 Florida
John Paul Aguiar @JohnAguiar 111,647 28,230 Boston
Michael Q Todd @mqtodd 66,842 36,205 Tokyo
Daniel Zeevi @Dashburst 51,504 14,433 Pittsburgh
Neal Schaffer @NealSchaffer 50,429 39,231 California
Robert Caruso @fondalo 34,454 91,765 Oregon
Roseli Bakar @EzyBlogger 21,011 16,451 Malaysia