Successful websites require time and investment. Your investment may be time or money, or a bit of both, depending on your skill set and resources. Here’s our guidelines for developing a strategy that produces success in the short-term, as well as future sustainability.
Your website is the ultimate sales tool and must offer value to your business. Build your site for the user, with your business goal being top priority. What action do you want your audience to take? Perhaps your objective is for a purchase to be made, or to have users sign up for your newsletter, or contact you directly. Whatever your call-to-action may be, build your site accordingly. Your website page paths should focus on delivering that goal.
One of the most crucial factors is usability. It’s impossible to know how your user will pass through your site, particularly if the navigation is illogical or your purpose is unclear. Ensure there is an efficient path that visitors may follow for your site. Your pages must be built with both your audience and purpose in mind. Focus on design and content, as well as the smaller details, such as text style and size.
Get back to the basics! Begin with quality content that entices your audience. Next, focus on the words you are using. Does your text match up with search engine queries? Test your keywords in order to understand what words to emphasis on your page. Online tools can help you master SEO but don’t fall victim to keyword abuse. At the end of the day, your content needs to be understandable to the reader and flow effortlessly. Search engines rules are constantly changing so you’re better off to focus your efforts on creating gripping, relevant content.
There’s only one way you can determine if you’re hitting your goals and that’s by measuring your web traffic. The more skilled you become at measuring the appropriate things, the more successful your website can ultimately become. Site traffic isn’t the only data worth looking at. Hone in on unique visitors, devices used, time spent and conversions. Make changes based on your findings, re-measure and repeat, in order to ensure an optimum functioning site.
Is your message even worth reading? Ensure content is compelling, consistent and offers value. Consider your style of writing. Ask yourself – Is this readable? Personable? Does it make sense? Be sure to write for your audience and tell them exactly what they want to know. Providing original information that showcases your expertise and that provides value that your customers can’t find anywhere else will ensure they see your brand as an industry leader.
Operating a website can be a daunting, time consuming task. Just remember, profitable sites are more about quality, over quantity. You can absolutely be successful spending less money, as long as you streamline your efforts effectively.