So you want to start a blog? Come on down. There’s plenty of room on the internet. If you are an individual or Solopreneur (yeah I know), and just started a blog or you’re looking to jump into the fray, think Multi-Author blog.
This isn’t 2007. While there is a high attrition rate in the blogging space, it feels saturated right now. If you started blogging in 2007 or earlier and have been somewhat consistent you’re probably in good shape with traffic, leads, and generating revenue. Bravo. You had the foresight and good fortune to get in before the herd.
As you can see from the chart above, the volume of posts is at an all-time high. This is data from WordPress, the largest blogging platform on the planet. These are blogs that WordPress hosts, not self-hosted. There’s a lot more out there, but this gives you a good idea of the landscape.
The Case for Multi-Author
Unless you can uncover a niche where there are just a few players, you’re in for an uphill battle. Now there are a myriad of variables that play into attracting traffic and creating a successful blog, but at the front of the line is content. If you’re starting a blog today you have zero content. You have a lot of catching up to do. The guy that started in 2007 and is still going strong today is laughing at you.
I’ve had the pleasure of contributing to SteamFeed since November. The site kicked off in August of 2012. SteamFeed is a multi-author blog that delivers solid content in Marketing, Social Media, Business, and Technology. Daniel Hebert and DJ Thistle set out to build a community that offers its viewership content originated by authors that have achieved results in their given area.
SteamFeed has an Alexa Traffic Rank of 41,189. This isn’t the place for an Alexa debate, but that number gives you good indication of the traffic that is being generated. That is an impressive rank in seven months. Over 300 posts have been published in that time. You would be hard pressed to find many, if any, new individual blogs enjoying that kind of growth.
The Multi-Author model can produce amazing results if managed properly. The positives are numerous and include:
Multiple original Posts Published daily
Widespread promotion from the Authors
SteamFeed is approaching 40 Authors. There are steps to be approved as an author. DJ and Daniel are very organized and there is a process to follow. It’s a team. The Authors have a say in certain decisions for the betterment of the site. Authors want to be a part of SteamFeed because of the exposure. If you haven’t heard of SteamFeed you will. It’s only going to pick up Steam (I’m sorry, I couldn’t help myself).
How to start a Multi-Author Blog
Once you’ve determined what your blog is going to be about you’re going to need writers. Hopefully you’re going to have relationships with 5+ people that can write successfully about your topic.
If running a site (technically) isn’t your cup of tea, you’ll need someone that can take on this role. It’s important part of the overall success.
Get the authors to commit to at least 1-2 articles per month. Try to make it the same date(s) each month. This will become a habit for them and will eliminate any confusion.
Create a Facebook group, or any network of your choice that supports group collaboration. Ideas can be discussed and announcements made through this platform.
If you can trust others, and can delegate, you are going to make large strides quickly. There aren’t many individuals that could write 300 solid articles in 6-7 months. It’s just not happening.
If you’re the creator your voice and ideas will lead the effort. Input from the authors is important and creates cohesiveness, but in the end you’ll make the final decision.
Do you currently run a multi-author blog? Do you have contributors? If not, is it paralyzing to think of someone else publishing their work on your blog?