Why You Should Use Instagram for Your Business

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Instagram is arguably one of the hottest social networks right now, and you should use Instagram for your business. What started out as a small, somewhat underground network has now blown up into a huge online presence with more than 100 million users. I think it’s safe to say that most people with accounts on other major social media networks like Facebook or Twitter are now participating in Instagram as well.

Instagram uses the #hashtag, similar to Twitter. Users can tag their photos, then people who view the photo can click on the hashtag to see other photos that are tagged the same way. While some people make up their own hashtags, there are some that are popular and have become kind of a staple on the network. Some examples of this would include #dogsofinstagram, #latergram (when you post a photo after it was taken) or #tbt (throw back Thursday, where users post photos from their past). Instagram has proven to encourage lots of interaction between users.

In April 2012, Facebook purchase Instagram for approximately $1 billion. The networks are now integrated, and the Instagram Why You Should Use Instagram for Your Businessinterface offers users the opportunity to share photos directly to Facebook, Twitter, and several other networks as well.

So with the popularity of Instagram on the rise, it only makes sense to figure out a way to make it work for your small business. With more than a hundred million active users, you are bound to reach your audience by using this network.

Here are some ways that you can use Instagram to become instafamous:

Feature your products or services – Instagram offers fun filters that you can use to change your photos. You can also edit them right in the app. Take fun, artistic photos of things that you offer as a business. It’s more visually interesting than just a straightforward photo listing of products. There are also other apps, such as PicStitch, that you can use to combine several photos into one.

Let your customers know that you have an account – the great thing about Facebook and Instagram being integrated is that you can share photos on both accounts. By taking the step of putting your Instagram photos on Facebook, your followers will see that you have an Instagram account and check it out.

Have a relevant but fun username – Instagram is a great place to get a little more creative and fun. While your user name should definitely relate to your business, I think it’s fine to have a little fun with your username.

Use hashtags – some Instagram users merely post photos, but don’t use hashtags for each one. If you use relevant hashtags for each post, more people will see the photos that you post. For instance, if you tag your photo #saleoftheday, anyone who clicks on that tag from any photo will be able to see your photo also.

Instagram can be a fun social network to use for personal photos, but it can also be another weapon in your business’ social media arsenal!

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

3 comments
Shelley Alexander
Shelley Alexander

Hi Stephen, I have been thinking about joining Instagram for the last few months. I'm so happy to read your post and find out why it can really be a great complement to my business. Thanks for the great info!

lynnjonesie
lynnjonesie

Hi Stephen, I've seen evidence of Instagram many times. My daughter uses it so if I wanted to know how, I can ask her. You know the younger generation seem to tackle new ideas with ease. I am comfortable with downloading from my camera and sharing from iphoto, but I can see the benefits of using Instagram in a business sense in the way you shared. You have opened my eyes to a bigger view of Instagram.

Many thanks for the informative article!

Lynn

Yourinda
Yourinda

Hi Stephen,

thank for sharing this great review!

Instagram certainly looks like a worthwhile platform and seems to have some fun built into it.

I learned a lot from your post.

Cheers,

Yorinda