Why Small Business Owners Aren’t Succeeding at Social Media

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There’s a problem between small business owners and social media networks, but lack of use isn’t it. The problem is that many small business owners are using social media, but not experiencing any success.

And to make things even worse: They’re not doing anything about it.

According to Jason Keith, a business blogger for the Boston Globe, small businesses are only flirting with social media. He says that much like that relationship that seems inevitable, but never really takes off, social media has only become a fun activity for small business owners.

Unfortunately, it’s not a permanent activity.

It doesn’t take a research survey to determine that only dabbling in social media isn’t good enough. Social media takes a lot of effort — more than most small business owners may want to put into it. But if social media is done correctly, it can have a huge impact on your business.

It’s time to get past the flirting stage and move into a full-fledge relationship with social media. Why? Because it’s not going away anytime soon.

Prioritize Your Social Media Efforts

It’s time to stop tinkering around and actually hone in on being successful with your social media Small Business and Social Media efforts. One of the bigger problems with small businesses and social media is that they are all over the place. You need to prioritize your social media efforts in order to be successful.

That starts with picking one social network you’re comfortable with and executing on only that network. By signing up for three to five social networks, you’re spreading your efforts to thin and won’t be successful.

As social media grows, this can be a difficult choice, but try and stick to the major networks: Facebook and Twitter. Twitter is simpler to use, but more difficult to attract the right followers. Facebook is a bit more intricate, but more popular than all of the other social networks.

Learn the basics of your social network, create a simple, yet informative profile, and begin adding friends and requesting followers that are appropriate to your business.

The phrase, “less is more,” is a good starting point for your social media efforts.

Don’t go overboard. Rather, stay consistent, simple and don’t forget who you are and what your business represents. You can’t copy other successful social media campaigns if they don’t fall in line with your business’ brand.

Don’t be afraid to experiment

There’s a reason why not too many people go out and buy books on how to effectively use social media. Why? Because it’s constantly changing. That’s why you can’t be afraid to experiment with your social networks.

Remember, though, that while you’re encouraged to experiment, don’t lose your social media roots. Still post content on a consistent basis and utilize tactics that are showing evidence of success.

Take the tactics that aren’t working and begin to tweak them. Don’t be afraid to make a mistake. As pointed out earlier, many small business owners are making mistakes when it comes to social media. Practice makes perfect.

The only way to determine that “sweet spot” for your social media efforts is to try new things outside of the box.

Don’t give up

Social media can be difficult, but your success is truly measured by what you put into it.

Don’t give up and you’ll start to experience that success you desire.

And if you need some help, there’s plenty of support online. Sites like SocialMouths.com offer a ton of great content that can spark you with many ideas.

Don’t think of social media as a one-time blind date — be committed to it and nourish your time together with it.

Andrew Dodson is a business blogger that understands the best banks for small business.

14 comments
jpkreiss
jpkreiss

In my opinion, there are two parts to social media (Process and Content).  Process involves the physical steps i,e, setting up a twitter or facebook acount, and actibely posting.  Being active in these things and using tags to get found on google are all important parts of the process.  

 

The most important part, however, is content and creativity,  Social media is about building relationships online, and participants need to know why they should have a relationship with one business over another..  That;s where open communication and outstanding content come into play.  

Ian Wright
Ian Wright

Sound advice, Andrew. Consistency has to be the key for us. - Ian

lesleywriter
lesleywriter

Spot on!  However, you can manage 2-3 networks if you use the right tools to make that easier.  I am always astonished that small business owners are willing to invest 3-4 hours in attending a face-to-face networking meeting, but unwilling to invest the same amount of time in online networking.

TonyLimaJr
TonyLimaJr

I really appreciate your advice to keep committed long term. It can be so easy to become frustrated and give up. I always try to remind myself good things take time.

VeenagaBhushan
VeenagaBhushan

For small business survival is important, first the rawmeterial or meterial, they are new at the market, and hence trapped easily, by the existing, when come to marketing, they are new and they cannot any convenience with the traders. Yes, best purchases leads to better sales and good business. Once you the good, the time will be with you to become popular.

MarthaGiffen
MarthaGiffen

All good points!  And, when in doubt, hire a social media consultant :)

thekencook
thekencook

I don't disagree that these are issues but I can't agree they are the biggest issue. In fact most of my clients have done some of the things the unidentified guest blogger recommend but in a style more compared to jumping off a building and building a parachute on the way down. They have no clue what they should do because so many empty headed gurus have written or babble garbage about "How To Social Right" or whatever. We talk about this exact topic every week with @MikeMueller @JeremyBlanton and @LAOden on Social Media Edge Radio because even though use of social media is prolific and growing the strategy and goals are hugely missing.

etelligence
etelligence

I think the biggest reason that small businesses fail at Social Media is because they don't develop a strategy or identify their goals. They learn to use some applications and start producing content to meet a schedule, instead of boiling their tactics down to things that support their strategy and work toward their goals.

MMG1865
MMG1865

 @jpkreiss Really agree with this, especially the second point.   Too many people think that you dont need to work at Social Media, as its just something you do.  

 

To be successful, you must work hard, planning a Social Media Campaign is a very tricky process as it contains so many elements to be in place first, which itself requires a lot of work.  

 

Fail to prepare, Prepare to fail as they say.   

 

Good articlie

http://stehughes.net/Social-Media-Solutions

MMG1865
MMG1865

 @jpkreiss Really agree with this, especially the second point.   Too many people think that you dont need to work at Social Media, as its just something you do.  

 

To be successful, you must work hard, planning a Social Media Campaign is a very tricky process as it contains so many elements to be in place first, which itself requires a lot of work.  

 

Fail to prepare, Prepare to fail as they say.   

 

Good articlie

http://stehughes.net/Social-Media-Solutions