It’s starting to seem like the Internet has been around since the beginning of time. I can hardly imagine a time without using the Web to help me get through my everyday life. I found myself unexpectedly without my iPhone last week, and let’s just say,I was lost. Access to the Web has become easier, and because of that, we spend even more time on the Internet each day.
Since we’ve agreed that the Internet has been around for what feels like forever, maybe it’s time to evaluate how your own website is aging as well. Here’s a few questions to ask yourself to make sure you still have a dynamic and useful website:
Do I have any coding or scripting errors?
This one is pretty basic, but it’s a good idea to browse your site from the front end and see if you see any glaring errors. If you primarily update your site from the back end, you may not notice any coding or scripting errors.
Do other people in my industry have better websites?
I’ve said it before and I’ll say it again; it’s important to check out other websites that are similar in scope and content to yours. While I am by no means advising you to rip off your competition, knowing what they are doing may give you some ideas of what you could do better on your own website.
Is my site mobile friendly?
When the Internet was first invented, mobile sites weren’t even a thought in a developer’s head. But now, it’s pretty important to make your website mobile friendly, or even develop a mobile-friendly platform, such as m.yourbusiness.com instead of just yourbusiness.com
Do I have any outdated information?
Sometimes information on websites doesn’t seem like it needs to be updated, such as homepage info, hours, or even a menu. But even the smallest changes can become obvious when a user logs onto your site. Make sure that you are double checking all of your information from the perspective of someone who just casually stumbles upon your site.
If you don’t feel like you have the time to check for all of these things yourself, consider hiring someone to revamp your site. If you don’t want an entire site overhaul, it shouldn’t be too pricey to have someone correct any errors that you might have. Otherwise, it’s important to glance over your own site occasionally and make sure that everything looks good!
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.