25 comments
Neil Patt
Neil Patt

An effective content marketing blog strategy can help you acquire the target audience and improve search engine optimization, and recently Social Optimization has become vital for businesses of all sizes.

raenalynntweet1
raenalynntweet1

Hello,

 

This is my first visit to your blog. I think this post is an excellent overview of the nuts and bolts of the changes in SEO. I completely support the recent algorithm changes. Anything to reduce spam is welcome. I don't like getting garbage backlinks on my blog. They are useless and irrelevant.

 

When I started blogging, I noticed professional blogs had prominent social media share buttons on their blogs so I knew it was an important to add them to mine. Social media goes hand in hand with great content and it is the best way to attract organic traffic. Once your audience finds your blog, engagement is the next priority. The search engines want quality content and so does your audience. It makes sense.

 

Quality content is a must, but SEO is also needed for ranking. I've heard some moronic statements like, "SEO is dead." If someone really believes that, and doesn't do anything to optimize their posts, they will find their blog in never never land.

 

Raena Lynn

Clint Butler
Clint Butler

Search Engine optimization and social media has always been tied together.  The problem was the people were creating these powerful profiles on the social sites and sharing garbage content or weak content at best.  Then Google decided that enough was enough and thus out came Panda and Penguin.  Albeit there are some great sites that were affected quite significantly as a result, but I think as time rolls on the search results will get better and better.  They will also favor sites with excellent quality posts such as yours.

marquita.herald
marquita.herald

Great points. Personally I find the whole personalized search thing to be a real pain. I write self-help books and so I do a LOT of research - it's very frustrating to me to have Google throwing things had me when I'm trying to find new and off-the-grid information. I've started using other search engines just to widen my search options.

AdamSanders
AdamSanders

This is a great post. Particularly the last part about personalized search. There's not a lot of solid content about the realistic affects that this has on the analysis of our SEO efforts, but of course it's the way Google is going. With all of the data they have about so many people it would be crazy not to tailor search results on an individual basis.

 

Even more interesting is the recently announced AdWords retargeting. Even more personalization for SERPs!

sndinc
sndinc

I recently had someone say they cannot afford the cost to implement seo into their site, I say you MUST find a way to afford it, and when you do, you will see that all important ROI!

sndinc
sndinc

So glad to see this important post. So many businesses don't know why SEO nor social media is important to their visibility and being found.

CJForse
CJForse

You have to assume that Google's (and other search engine) algorithms will eventually get so advanced that they know what is generally good content and what is not. Everyone's longterm content strategy should be to create original high quality stuff. SEO tricks and tactics will eventually come to an end.

BlogSetupGuide
BlogSetupGuide

Just look at how SEO has changed in 5 years.  It used to be easy as pie.  Now there are so many factors and you can't just crank out crap anymore.  No more building crappy backlinks either.  Yes Google has hinted at being social for years.  However, who knows Bing might be making a huge leap on them on the upcoming years :)  I used to be all 100% SEO but now learned the arts of social media :)

donnamerrilltribe
donnamerrilltribe

You have explained it well!  I like the new SEO Google has in place.  To me, original content, social sharing and consistency are the key factors to the social networks.  I love blogging and having people coming to my blog. I am big on social media, so to me, engagement is the key!

Thanks,

Donna Merrill

kmiec123
kmiec123

Thanks for the quality info! I'm new and really appreciate the help. 

GeeklessTech
GeeklessTech moderator

 @raenalynntweet1 Yes, we don't want to end up in never never land. :) SEO isn't dead, just changing.  Social is become a bigger part of the equation, but backlinks are also very important.  We just need to keep up to speed.  Thanks for the input Raena, appreciate your time.

GeeklessTech
GeeklessTech moderator

 @Clint Butler Thanks Clint, much appreciated.  I agree, the current changes are for the better and will improve the experience of people searching moving forward.

GeeklessTech
GeeklessTech moderator

 @marquita.herald I feel your pain Marquita, I can definitely see the challenges you now face in your search for off-the-grid content.  I think no matter what you search needs are it is a good idea to use Bing, Yahoo, etc in your efforts.

GeeklessTech
GeeklessTech moderator

 @CJForse CJ I agree, I think the days of "shortcuts" and "tricks" are numbered.  By and large, it's coming down to common sense.

GeeklessTech
GeeklessTech moderator

 @BlogSetupGuide The changes have been so dramatic.  Crappy is out, or just about.  Yes, we definitely have to keep our eye on Bing, although I would think their best practices would be similar to Google moving forward.  Thanks for the comment.

GeeklessTech
GeeklessTech moderator

 @donnamerrilltribe Engagement is key.  Social sharing is going to continue to grow and become more valuable.  You have to be out there if you want to make it work.

CJForse
CJForse

 @GeeklessTech  On the flip side, it would be foolish to ignore performing some easy SEO tactics in the meantime. 90% of SEO is not rocket science.