The future of SEO and contenting marketing has become more transparent in least in the eyes of our friends at Google. You need to adjust to the changing ways and adapt accordingly. If you don’t, you’ll be left in the dust.
Search Engine Optimization
Probably one of the most significant facets of contemporary web design is search engine optimization, which we all know as SEO. Web designers are aware of the fact that Google, which is the most extensively used search engine has made modifications in its search algorithms to trim down spam content in search results. Having an appropriate handle on SEO is the difference between a top ranking website and one that does not attract any viable audiences. This means SEO must be adaptable for websites to be high in rankings.
Content
Good content is very important for your website, but good and effective search engine optimization helps you rank higher and beat the competition. This means that the content you produce for your website will not have the usual spam features such as content stuffed with keywords. The objective of Google is to have results that attract people who are searching out websites. Having a high quality website is an effective form of SEO in itself. Eventually it will become more rewarding as certain websites become obsolete.
Audience Types
The type of audience that you need to attract will determine the type of search engine optimization that you need. That is because now web browsing is not limited to laptops or desktop computers only. By making your website compatible with mobile you will increase your customer audience extensively. The future of SEO is going to be more intricate than it was in the past. Previously employed techniques to “get around” search engines continue to be eliminated. Construct your website for prolonged existence, as the shortcuts will only hurt you and your brand. It is paramount that you have Social Share buttons prominently placed on your site. You must make it easy for your audience to share your great content. Having a sharing mindset, and share articles and posts that you favor. Social media and networking is now an essential part of the online landscape, and it seems that there will be no decline in this trend in future. This means that for search engine optimization companies will have to concentrate on constructing large networks online in their efforts to increase the number of visitors who will visit their sites and read their web content. So start taking advantage of the social media now. It’s not too late.
Social Optimization
One genuine advantage of social optimization will be the creation of authentic back links from other web sites. When you have achieved wide audience recognition due to the social networking role, you will see a visible increase in your search engine rankings as many others start to link to your site. Back-links serve as very effective SERP word qualifier, and although you can buy back-links (not suggested), keep in mind that Google is strictly reducing the rankings of spam sites.
Personalized Searching
Personalized searching is a new phenomenon that has added to the difficulties of website designers aiming for successful SEO. This form of searching compares previous data from a user’s search records and throws up results that that show the interests of the searchers. Since Google is actively asserting this in their browser and their search engine, you can assume that this type of search will not be discontinued anytime in the future.
This means that this will have an impact on web users only if they subscribe to blogs only via the Google Reader app. The blog will be bumped in search results.
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An effective content marketing blog strategy can help you acquire the target audience and improve search engine optimization, and recently Social Optimization has become vital for businesses of all sizes.
@Neil Patt Content Marketing will be the story for 2013. Thanks for the comment Neil.
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Hello,
This is my first visit to your blog. I think this post is an excellent overview of the nuts and bolts of the changes in SEO. I completely support the recent algorithm changes. Anything to reduce spam is welcome. I don't like getting garbage backlinks on my blog. They are useless and irrelevant.
When I started blogging, I noticed professional blogs had prominent social media share buttons on their blogs so I knew it was an important to add them to mine. Social media goes hand in hand with great content and it is the best way to attract organic traffic. Once your audience finds your blog, engagement is the next priority. The search engines want quality content and so does your audience. It makes sense.
Quality content is a must, but SEO is also needed for ranking. I've heard some moronic statements like, "SEO is dead." If someone really believes that, and doesn't do anything to optimize their posts, they will find their blog in never never land.
Raena Lynn
@raenalynntweet1 Yes, we don't want to end up in never never land. :) SEO isn't dead, just changing. Social is become a bigger part of the equation, but backlinks are also very important. We just need to keep up to speed. Thanks for the input Raena, appreciate your time.
Search Engine optimization and social media has always been tied together. The problem was the people were creating these powerful profiles on the social sites and sharing garbage content or weak content at best. Then Google decided that enough was enough and thus out came Panda and Penguin. Albeit there are some great sites that were affected quite significantly as a result, but I think as time rolls on the search results will get better and better. They will also favor sites with excellent quality posts such as yours.
@Clint Butler Thanks Clint, much appreciated. I agree, the current changes are for the better and will improve the experience of people searching moving forward.
Great points. Personally I find the whole personalized search thing to be a real pain. I write self-help books and so I do a LOT of research - it's very frustrating to me to have Google throwing things had me when I'm trying to find new and off-the-grid information. I've started using other search engines just to widen my search options.
@marquita.herald I feel your pain Marquita, I can definitely see the challenges you now face in your search for off-the-grid content. I think no matter what you search needs are it is a good idea to use Bing, Yahoo, etc in your efforts.
This is a great post. Particularly the last part about personalized search. There's not a lot of solid content about the realistic affects that this has on the analysis of our SEO efforts, but of course it's the way Google is going. With all of the data they have about so many people it would be crazy not to tailor search results on an individual basis.
Even more interesting is the recently announced AdWords retargeting. Even more personalization for SERPs!
@AdamSanders Thanks Adam. Yes, well currently you can toggle to individual or general by being logged in or not. It's going to continue to improve and better a better experience.
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I recently had someone say they cannot afford the cost to implement seo into their site, I say you MUST find a way to afford it, and when you do, you will see that all important ROI!
@sndinc Yes it's just about a must...
So glad to see this important post. So many businesses don't know why SEO nor social media is important to their visibility and being found.
@sndinc It will become very clear, very soon...
Learning and wanting to learn more
@greatpoetrymhf More is coming, thanks for the comment...
You have to assume that Google's (and other search engine) algorithms will eventually get so advanced that they know what is generally good content and what is not. Everyone's longterm content strategy should be to create original high quality stuff. SEO tricks and tactics will eventually come to an end.
@CJForse CJ I agree, I think the days of "shortcuts" and "tricks" are numbered. By and large, it's coming down to common sense.
@GeeklessTech On the flip side, it would be foolish to ignore performing some easy SEO tactics in the meantime. 90% of SEO is not rocket science.
Just look at how SEO has changed in 5 years. It used to be easy as pie. Now there are so many factors and you can't just crank out crap anymore. No more building crappy backlinks either. Yes Google has hinted at being social for years. However, who knows Bing might be making a huge leap on them on the upcoming years :) I used to be all 100% SEO but now learned the arts of social media :)
@BlogSetupGuide The changes have been so dramatic. Crappy is out, or just about. Yes, we definitely have to keep our eye on Bing, although I would think their best practices would be similar to Google moving forward. Thanks for the comment.
You have explained it well! I like the new SEO Google has in place. To me, original content, social sharing and consistency are the key factors to the social networks. I love blogging and having people coming to my blog. I am big on social media, so to me, engagement is the key!
Thanks,
Donna Merrill
@donnamerrilltribe Engagement is key. Social sharing is going to continue to grow and become more valuable. You have to be out there if you want to make it work.
Thanks for the quality info! I'm new and really appreciate the help.
@kmiec123 My pleasure Carl...Thanks for the comment