Web design, like all business components, moves in trends. While you may have a perfectly serviceable website, you must be flexible to give your site the credibility that comes with an up-to-date image. What are some of the latest trends in website design?
Ghost buttons have become popular. You have probably seen them, though the goal of using them is to let other things show through. They are generally boxes with colored outlines and sometimes dimensional properties. Designers use them to make the website less cluttered and to make certain icons more attractive than others. A ghost button next to a solid block button allows the visitor to choose an option, but fades next to a more important option. For instance, the ghost button may allow visitors to go to a virtual magazine page while the normal button, the more visible choice, offers a trial six-month subscription.
Feature list icons are new, too. These are icons adjacent to small blocks of text. Clicking on the icon opens a list of product or service features. This makes the page less cluttered and allows the visitor to concentrate on isolated data.
Drop-down lists and menus are popular now. The visitor sees an icon or line of text, even a single word, next to a downward-pointing arrow. Clicking on the arrow drops a list of options from which the visitor may choose. You may have seen this on sites that ask for a location. The drop-down list allows visitors to select a state or a country without having to type it in.
Galleries and slideshows are trending in website design. The development of really good, sharp graphics and images allows the photos to display even on mobile phones. They can be viewed full-screen as well. These offer businesses to have virtual showrooms, display steps in a process and even photo albums. The great thing about this trend is that it is easy to apply to your site. There are galleries and slideshow aps that can be added simply by lifting a code and putting it into place on your page.
Fixed sliding navigation is being seen more often today, too. The menu appears as small text, usually at the top of a page, and as the reader scrolls down, the menu stays at the top so that visitors can access any page at any time. The font is plain and easily-read, but still unobtrusive. The other trend in navigation is the invisible menu. The graphic on the page is a “hamburger.” This is a vertical stack of three lines that, when you click on them, drop a menu. The icon is small and easily recognizable.
All of these point to the biggest trend in designing websites: Minimalist style. Designers are losing the headings and footers, borders and other features, and using one or two theme colors with simple font to make web pages cleaner and more esthetically pleasing. The add-on apps must be attractive and functional, but the portals to these pages must be unobtrusive and allow your visitor to access your content easily.