How to Become Video Savvy in 2015

 

Online video content is nothing new. User-generated videos featuring sassy cats and the next big pop star have been part of Internet culture since YouTube burst on the scene on Valentine’s Day, 2005.

The amount of video that people are consuming, however, is in the midst of a growth explosion, thanks in big part Video Savvyto the amount of video that people are watching on mobile devices. Sixty-seven percent of global video consumers prefer to watch movies, TV shows and music videos on mobile devices, and 80 percent watch a mobile video at least once every few days.

So what can your small business do to capture the video-watching market, but do it efficiently and on a budget? Take a look at a few simple suggestions:

Create your own videos. This can be an intimidating step for small business owners who may not feel tech-savvy or camera-ready. The truth is that video content does not need to be perfect to garner an audience. Think about the topics that you know best and what may be interesting or useful to your customers. From there, plan video content using your Webcam, smartphone or other recording device and upload it to a popular site like YouTube then share the link. You can do profiles of employees, tutorials, or even fun music videos that are relevant to your brand. Think outside the typical video constraints, and you could come up with some pretty creative material.

Share other videos. Any engagement with your social media accounts is positive, even if that engagement is not directly related to your own content. A Facebook fan, for example, is more likely to see your content if he or she has recently interacted with you by liking or commenting on one of your posts. If you see a video post that you think fits your target audience, click the “share” button on Facebook or retweet it on Twitter. You can even pin video content on Pinterest, or upload videos to Instagram.

Watch other videos. Particularly the video content of your competitors. This is especially important if you are in an industry that does not necessarily lend itself naturally to video content. Glean some creative ideas by seeing what seems to be working for other companies that have the same target audience as you. You can also watch popular video content on any topic or from any industry to inform your own material. Of course you never want to copy or plagiarize the material of someone else, but getting inspiration from others is a smart move.

What is your favorite kind of video content to consume online?

Digital Management Solutions

 

Digital content and data is everywhere, from our social media usage to business websites and online banking to name but a few areas. When you take a moment to reflect on it you quickly realize that digital content encompasses pretty much everything we do today. More crucially, it needs managing going forward, and this is where digital management solutions (DAM) are imperative for any business, organization or individual.

The digital landscape has no boundaries. It includes text, video, audio and image files. They are all digital assets. The multimedia solution comes in the form of Digital asset management, which is able to successfully manage large archives of documents, images and videos.

DAM systems continue to be developed, reflecting the enormous impact the digital world has on our everyday lives. They involve Digital Management Solutionsthe complex management of both the decisions and the tasks that involve the storage, cataloging, retrieval and distribution of the digital assets previously mentioned.

At present we use a number of different platforms to go online. A good DAM system will mean all digital files will be accessible on any device, while simultaneously being stored securely and quickly. This is a crucial point, as it’s estimated that communications and marketing staff spend up to 10% of their time on administration work involving file management. Some calculate that a good DAM system could result in a saving of up to 70% of that time. This points to a pretty good return on investment.

Types of DAM vary from businesses wanting to manage their brand in a marketing and sales context, to library asset management systems, with concentrate on both the storage and retrieval of large amounts of media assets.

In order to successfully find an adequate digital management solution it’s necessary for many to leave their current system and migrate to another. This is because some systems might not allow you to pull together unrelated files throughout an organisation into a centralized archive which chosen and approved personnel can access. Costs are reduced because effectively you have the tools in place for staff to work more efficiently.

This has a knock on effect on customer service, as it decreases the turnaround time and delivery of digital media your clients. Most systems are able to successfully integrate with your desktop, providing a network file server share compatible with popular tools like Windows and MacOS X. This means little disruption to business. DAM is also something that can be used to monetize assets, so you can sell your brand.

Achieving brand loyalty and market differentiation are cornerstones of any marketing strategy, and DAM can help to strengthen that by controlling and measuring the market. Whether you need an asset for marketing literature, a PowerPoint presentation, or a social media post, the asset can quickly be converted to the correct format without having to think about it.

Before opting for this kind of system it is vital to choose the right DAM for you, this involves some research, but the combination of time saving, revenue driving and monetizing qualities means it’s a important consideration of any business going forward.

For more specific information about digital assets management please visit the page http://en.wikipedia.org/wiki/Digital_asset_management

 

Martin Jonson is director of the UK’s Digital Downloading company providing exceptional quality at the lowest UK prices. He will complete your job quickly with the greatest care. You can connect with him on Google+.

Why Conference Calls and Hangouts Don’t Work

 

You’ve likely experienced one. You may even love them. Your day filled with blocks of them. You can even do them on Google Plus. The truth is, conference calls and hangouts don’t work. Oh, there might be an exception or two, but the vast majority run anything but smoothly. hangouts don't work

Too Many People Involved

Just because we can have a Google hangout with 10 people on it, doesn’t mean we should. The more generally isn’t merrier. If you keep it to 3-4 people, you have a fighting chance, but once you get north of 5 the chances of chaos increase dramatically. Phone conferences calls with 20+ from multiple locations are laughable.

Technology

It’s just not there yet. Feedback, distortion, noisy lines, all lead to an inefficient experience. Video is worse. The bandwidth and speed can’t meet the demand of video. When is the last time you had clear video and audio on a Google Hangout? Never. Hold on, I’m having trouble hearing you, and I can barely see you.

People are too Easily Distracted

You’re in a room with 8 people, all with their laptops in front of them. There are 20 more people on the bridge that are at home, or at another office. All with their laptops in front of them. The only person focused (generally) is the person talking at the time. Kids, dogs, and traffic are often heard on calls. “Can you please mute you’re phone, the noise is disrupting the call.” If only I had a dollar every time I heard that barked out.

They are too Long

I think most people can hang in there for 10 minutes. When you start to get past 10 minutes, people start to drift, especially if they’re not in the same location as the speaker. The problem is calling a meeting with multiple people for 10-15 minutes won’t give you the time needed to go over what needs to be discussed. So it’s a catch 22.

Quick Tips
Keep them short, 30 minutes or less
Keep them small, 5 or less is preferable
The more people you have, the shorter they need to be
Mandate that everyone on call/hangout needs to participate
No smartphones allowed
For participants working from home – Kids, dogs, etc. should not be seen or heard

So an awesome guy that I use to work with, Jason Klock, brought this video to my attention earlier this morning. No conference call was necessary. The video was produced by Trip and Tyler, and they hit it out of the park. The video is 4:00 minutes, and you will be laughing.

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comic via GCS Agents