The Best SEO Services Lead To Business Success

 

Marketing your business effectively today requires access to the best SEO services available. Long gone are the days when you could focus your advertising efforts on print and television. Today you can contact a much wider yet more focused audience using search engine optimization (SEO).

Best SEO Business

What Is SEO?

SEO allows your business website to take advantage of formulas used to determine page rankings during Internet searches. Experts in the best SEO services know how to craft optimal web pages to garner the most traffic. Traffic on the web is a lot like getting people into your store years ago. Once you have them inside your business, you have a much better chance of demonstrating for them the quality of your products and services.

Getting the Best SEO Services for Your Business

• Understanding Business Basics

When looking for the best SEO services, you need to find a company that understands business. Much attention has shifted to the Internet as a medium for advertising but the realities of marketing remain unchanged. Real SEO experts can listen to your concerns and goals and know how to apply their own methods as solutions.

• Understanding Online Marketing Basics

The world of Internet advertising is still young. However, the best SEO services have been at this work since the very beginning. They know that it is urgent to perform analyses of their business clients before seeking opportunities to market them to the public. They also know how to use the results of these analyses to focus their efforts in generating the kind of useful web traffic that will come to your website with more than passing interest. When finding marketing companies to promote your business consider searching for one that has been in the industry for a while. Marketing firms come and go, this is why it is extremely important that you find one that has been in the SEO industry for at least 5-10 years. Experience is key in this marketing niche.

• Adapting to Updates

Besides the basic interactions involved in sales, there is little that stays the same on the Internet. The SEO strategies and tactics that worked a decade ago are sure to shuffle your website to the last pages of any Internet search. Today, quality and content is key. Total volume of inbound links can actually harm a website today if they are bad quality or spammy links.

A quality digital marketing service needs to stay on top of the terrain changes that can deeply impact previously successful businesses. Search algorithms have undergone monumental changes in the last few years. Only the best SEO services can help you to manage this ever-changing environment.

Online marketing efforts must complement your brick and mortar strategies because it is important that the brand’s marketing message is consistent across all platforms. Nevertheless, you have to reach out to people with the best SEO services to succeed both in stores and online. How are are to get foot traffic in your store without ranking for important keywords on search engines like Googel? Short answer – you can’t without these best SEO services.

3 Things you Won’t see in the “Blogging is Awesome” Handbook

Blogging continues to grow in popularity, and has many benefits, but there is some downside. See the fine print. So do you want the good news or bad news about blogging first? Ok, we’ll start with the bad news. The last post suggested that you take a close and serious look at creating a multi-author blog versus a strict solo effort. Let’s uncover more surprises not found in the “Blogging is Awesome” handbook.

 

I Built it and they Didn’t Come

You picked a cool domain name, you’ve got your hosting setup, and theBlogging Bad News ideas are overflowing. Your logo is killer, and your site has that new car smell. You’re going to take over the world. Ah, the first post. The words are cascading right onto the screen like you’re Hemingway. This blogging thing is going to be easy. You’re dreaming of all that green and freedom.

The cursor hovers over the publish button. Click. Your post is out there for the whole world to see. An hour passes and you check your Google analytics. Hmm, where is everybody. There must be some mistake. No, there’s no mistake. How would anyone know about your post? Did you at least share it on Twitter with your 40 followers? You didn’t think it was going to be on page one of Google did you? That’s funny. Get in line.

 

Time, and more Time

It’s never ending. I’m not talking about kicking the can around and publishing a post every lunar eclipse. I’m talking about writing and generating original content on a consistent basis. It can be overwhelming. For most blogging is not a full time endeavor. It’s either part of your marketing plan where you look to give your readers some value, or a hobby where you write about a topic that really makes your heart beat. Yes, and for some it is a full time operation that pays the bills and more. It’s no cakewalk on any of these levels. The time around it surprises most. It can be a bear.

 

Search Engine Optimization

SEO. It’s a game. It’s generally in your best interest to play the game as until the clock stops. While Google, and its pets Panda and Penguin have cleaned up some of the shenanigans, there’s still more to tackle. The world will be a better place when “canonical” has no meaning and worth. Trust me. Some take it to extreme level, and with good reason. SEO done well can generate targeted traffic. All things being equal, traffic is lucrative.
 

If you can’t deliver solid content on a consistent basis, SEO can be your friend. It keeps the visitors coming if you’re on page one for some keyword. It takes some pressure of you to write non-stop. You should at least practice the SEO basics. The Google Algorithm becomes more sophisticated with each passing day, but it still needs help. SEO is that hand.
 

I’ve done zero keyword research for this piece, and I know the title is not likely to be searched anytime soon. So my neglect for SEO will result in this post having about a 3-4 day shelf life. SEO is still very powerful.
 

I was kind to only mention three things. There are a lot more. You better bring your “A” game if you want to see results. Blogging is a lot of blood, sweat, and tears. Well, at least tears.

Bloggers – Make StumbleUpon your Best Friend in 2012

You aren’t even registered are you? Oh, you’re registered, but you never log in? Isn’t that the place that generates the “bad” traffic? So for all those unaware of StumbleUpon or non-believers, please take notice.

What is StumbelUpon? – StumbleUpon is a veteran in the Content Discovery space. SU was founded way back in early 2002. SU has over 20 million users, and a Global Alexa Traffic Rank of 125. Nice numbers, but not exactly Facebook. SU’s platform allows their users to discover new and interesting sites across the internet. SU uses a thumbs up/down grading system and determines what each individual likes and puts similar content in front of the user moving forward. SU loves new content. Earlier today I Stumbled over 50 sites in the topic Technology. Over 75% were articles from 2011, and the remaining from 2010. They just changed their interface and logo at the beginning of December. “Easy” is not the first word that comes to mind when trying to navigate. I witnessed many complaints from super users, with many demanding the old interface, which is still available. That’s the bad news, now for the good news.

Traffic, Traffic, Traffic – Back in August 2011 Statcounter came out with some surprising numbers. StumbleUpon (50%) has surpassed Facebook (38%) in referral traffic from Social Media sites. Wow. Really? Even if you don’t take Statcounter’s numbers at face value, you need to take notice.

Last month it was reported (Fast Company) that StumbleUpon’s Mobile growth rose 800% in the last year. That equates to 200 Million Stumbles alone in December 2011. Expectations are for 40-50% of SU’s volume to come via mobile over the next year. Are you starting to believe?

The Proof is in the Pudding – Until recently, I fell into the “don’t log in very often” group. I had joined years ago, and recall Stumbling on sports and technology topics. I became focused again after speaking with Saul Fleischman, who leads one of my Triberr groups. Saul made me a believer after sharing some of the positive traffic results he experienced to his site OsakaBentures.

Lisa Illman writes a blog called Kritters That Twitter. I was familiar with the blog and noticed that Lisa had over 2500 Favorites in StumbleUpon. I reached out to Lisa and discovered some incredible numbers. Are you sitting down? Lisa’s visitor count went from 2K in August 2011 to over 100K in October 2011. These are jaw dropping figures. Lisa credits StumbleUpon with the dramatic rise. I mentioned “bad” traffic at the start. Sort of like “bad” pizza, even when it’s bad it’s good. Eyeballs on your blog are always a positive. While Lisa admits that many stumblers hit her site for mere seconds, she has become more “social” with many stumblers to improve the quality of the visit and generate comments.

Discovery – If you discover your own blog posts, but never like or discover any other content it is frowned upon. However, if discovering your own post is a small percentage of your participation within StumbleUpon, then it is perfectly acceptable. By doing this, all users have to do is click like or thumbs up. It also allows you to choose the relative topics where it can be found.

Share Buttons – I’ve seen my fair share of blogs, especially over the last few months. My unscientific study shows that far less than 50% of bloggers have a StumbleUpon share button on their site. You’re missing traffic everyday you don’t have this share button in place. We all have Facebook and Twitter share buttons. Heck, Twitter came in under 5% on the report. Do yourself a favor, and get that StumbleUpon share button on your blog. Your blog will thank you for all the extra attention it gets.