How to Choose the Best TV Provider

Television

For most people, TV is their primary source of entertainment. Therefore, they want to be sure that they are dealing with a TV provider that will provide them with a great deal of value for the money they are spending on their service. Unfortunately, this is not as easy to find as you might think. There are a large amount of TV providers out there. All of them claim to give their customers the best service. In many cases, this is simply not true. You will need to take some time to thoroughly look into any TV provider you are thinking about doing business with. Here is how you can go about choosing the best TV provider.

1. What channels are in the basic package?

This is the question that you need to ask before anything else. The basic package is what all customers must subscribe to when they are doing business with a TV provider. In many cases, the basic package will be filled with channels you will never watch. Therefore, you must look around for a basic package that provides you with value by having a minimal amount of channels you do not care about.

2. What premium channels are available?

Many people would agree that the best shows are on the premium channels. These are the channels you will need to pay extra for in addition to the fee you are paying for the basic package. Many TV providers will have different tiers you can choose from. Each tier contains a predetermined number of premium channels. Other providers allow you to choose the specific premium channels that you want. Finding the best deal for you will depend on which specific premium channels that you plan on watching the most. One of best TV providers out there is called ACN Inc. Info about them can be found by going to .

3. What are their introductory offers?

TV providers will often have special introductory offers that they use to entice new customers to sign up. You should shop around and compare the offers that are available in your area. Some offers may require you to sign a contract. If this is the case, you will need it decide if you are willing to make a long-term commitment to this provider. The savings you receive may make signing the contract a good decision. You should also find out what the early termination fee is.

What the “Second Screen” Translates to for Small Businesses

 

Think about the way you watched television five years ago. You probably sat on the couch, snack nearby, focused on the program in front of you. A technologically-savvy person could choose a program from the DVR to watch and then fast forward through any commercials or boring portions

Compare those habits to the way you consume television and movie content now. When you sit down to relax, you What the Second Screen Translates to for Small Businesseslikely have a smartphone or tablet in front of you and scroll through your social media accounts or search Google while you watch. There are probably other times where the TV or movie content you are consuming isn’t even happening on a television set at all, but is streaming through a mobile device.

This consumer behavior that is defined as the “second screen” is turning the marketing world on its head. Eight-eight percent of consumers are looking at mobile devices while watching TV, and Millennials often skip TV altogether and watch streaming content on smartphones or tablets.

ZenithOptimedia predicts that television watching will peak in 2015 before beginning a decline for the first time ever the following year.

It used to be that networks had to compete just with each other for consumer attention; now the entire internet is a competitor. So why should people outside of traditional TV marketing really care? The answer is simple: the second screen trend is indicative of a bigger shift in consumer expectations. Some of the lessons for small business owners include to always:

Provide convenience. Make it really easy for consumers to find information on you and your business. If they have to spend too much time searching, they will move on. Consumers have become accustomed to having everything they need literally at their fingertips and small businesses must adjust with mobile friendly sites, updated search engine listings, and a strong social media presence.

Be engaging. Just as consumers are no longer content to just sit still and watch TV, they aren’t attracted by small business brands that are flat. It is not enough to be online – you must find ways to be interactive with your target base. That includes posting social media content that will prompt discussion, and not just lie flat, and being sure to include visuals like videos, photos and infographics. Make people want to engage with your small business by providing content that facilitates it.

Look for new ways to deliver content. Even if your business has been around for a decade or more, you should always look for new ways to reach your target audience. Do some research into which social networks work best in your industry (perhaps Pinterest isn’t a good fit, but Instagram is) and have your website updated annually. It never hurts to try a new marketing avenue. You never know – it may end up being a revenue stream you had never considered before.

As consumer behavior changes, so do the expectations. Remember to look for ways to be part of the latest trends while keeping your message on point.