Twitter Fails, Changes TOS and Outlaws Automated Follow Back


Sometimes these social networks seem to have too much time on their hands. Twitter recently changed their terms of service that now disallows automated follow back. Many third party companies had provided an automated follow back service. So if 50 twitter users followed you and automated follow back was setup for your account, these users would be followed backed without any manual action.

Social Oomph users were alerted late last night (July 4th) of the bad news.

Twitter Fail

E-Mail received from Social Oomph

Please note that on July 2nd, 2013, Twitter changed their terms of service and outlawed automated following back of people who followed you first.

Unfortunately we have no choice but to modify our system to comply with Twitter’s new rules.

Hence, from Monday, July 8th, 2013, the manual vetting option of new followers will be automatically enabled on all accounts that currently have the auto-follow option enabled. If you do not manually approve the follow-back, as Twitter now requires, then the follow-back will not take place.

Should Twitter in the future decide to again allow auto-follow-back, we would be more than happy to restore the auto-follow-back service that you have found so useful for such a long time. We’re as dumb-founded by Twitter’s decision as you are.

Twitter Fails

While many Twitter users don’t use this handy tool, those that do will now be forced to manually follow. This is tedious exercise, and a total waste of time. If you only have a small number of users follow you each day then it won’t take you long, but if you have hundreds or thousands of users following each day this is really bad news.

Oh the joy of the following each new follower, one by one, click by click, will be welcomed by so many users. This creates such an inefficient process. Spending any time on this is a waste, but the larger your account the bigger the blow.

If you’re going to follow everyone that follows you than there should be an automated option. Most using this automation had a process to cleanse the bots, eggs, and other unsavory users. So hard to understand why Twitter reached this decision, makes no sense at all. Stop changing the TOS just for the sake of change. You dropped the ball here Twitter. #Fail, #Fail, #Fail.

If you were using a service to automatically auto-follow, let me know how disgusted you feel.

Get Twitter Followers: Execution and Tools

Twitter is a rat race.  Tweets fly by at a frenetic pace, and many experienced on Twitter control from third party applications.  Users come and go, but if you can get past that first month you’re on your way to experience what makes Twitter great.  In the last post, we spoke about building a foundation on TwitterIn today’s post we’ll dive into Twitter Execution and Tools to help gain more followers.


Why you need a lot of Twitter Followers 

Twitter is a different animal.  Twitter is a grind.  It is not an immediate gratification network, and because of that many fall off the face.  You really need to enjoy Twitter to be successful on Twitter.  Let’s say you have a 1000 followers that you have deemed quality.  Well, you really don’t have a 1000 followers.  In that 1000 count you could have anywhere to 10-30% that are inactive (no tweeting for more than 30 days). Get Twitter Followers - Follow Us

Just to give you an idea, I currently have 30,223 Followers but 4235 (Tweepi) of those followers have been inactive for more than 30 days.  So 14% of my Followers are inactive.

Another argument for gaining followers is the short shelf life of a tweet.  From my experience, I don’t think most users go to someone’s profile and read their last 50 tweets.  That’s just not the nature of Twitter.  People either see it when it happens or they don’t see your tweet.  If they don’t see it, it won’t be retweeted or mentioned.  More followers gives your tweet a better chance of being viewed.

People have to be looking at Twitter or a third party Twitter application to see your tweet.  If you have 1000 users, some are inactive, and many won’t be on when you’re tweeting.  The window is smaller with fewer followers.


Execution – Have a Plan

As with most things in life you need to have a plan.  Twitter is no exception.  If you don’t have a plan, chances are you’ll get frustrated and disinterested.  Your account will fall off the cliff and your time will be wasted.  Below are some tips on following that will increase your follower rate.

In the last post we spoke about how and whom to follow, but I wanted to share a tool that you should be using if you’re not already.

Tweepi is a powerful tool that helps you manage your Twitter account.  Below is a screenshot from the free version of Tweepi (they also have a premium version).  Tweepi uses a checkbox system where you need to check each user, but it can be done fairly quickly.  These tools allow you to focus your efforts on who to follow.

Get Twitter Followers - Tweepi


A good rule of thumb is to give people a week to follow you back.  If they don’t follow you back you need to unfollow them.  You need to be consistent and do this weekly.   You can use Tweepi again for this process.

Get Twitter Followers - Tweepi Unfollow

Follow Everyone that Follows You – This can and should be automated.  As you get more people following you on daily basis, and you will, this becomes a chore.  If you don’t automate, you’re bound to drop the ball.  What, follow everyone that follows me?

Here’s my theory on following everyone that follows me.  Twitter is part of Social Media.  With a few exceptions, it’s an open network in that you can send a message to anyone and vice versa.  If someone follows me, I take that as someone reaching out to shake my hand.  Would you walk away from someone reaching out to shake your hand?  (Rhetorical)… So I don’t snub anyone.  I use automation because I just can’t keep up with it manually at this point.  You’re wasting your time if you analyze everyone that follows you, and trying to decide if you should follow.

I use Social Oomph.  They provide an Auto Follow tool that makes the process seamless and efficient.  There is a nominal cost for this, but I’m serious about my Twitter account so money well spent.  They also provide many other features and benefits that tie into Twitter.

I believe you should unfollow inactive users (30 days), eggs, and no profiles.  Once a week I suggest you go into Tweepi and clean out these three types of users.  Following someone that is inactive serves no purpose.  Following someone that doesn’t take the time to put up a photo and/or profile is generally not worth following.

Have fun with Twitter.  Yes, you can make connections on Twitter.  Yes, it can help get people to your blog or site.  Yes, it can help your small or medium business with new and current customers.  Have a plan, execute, and make it happen.  A little patience will go a long way.

Please share if you found the piece of value.  Looking forward to your comments.