The Social Media Manager I Want

April 17, 2012 By 5 Comments

social media manager

I have been watching the Lion King today. I’m not sure how many times I have watched it, but it’s a fantastic movie. My son loves it, and he keeps watching it over and over again. It’s like he’s watching a brand new movie every single time. He’s like that. I know every little detail in that movie by heart. Still, it’s like he’s looking for new things to appear, things he missed the first 50 times he watched the movie.

And, sometimes I’m like that too. Not when it comes to watching the Lion King, but when it comes to social media.

It’s like that quote from Einstein, the one about insanity. I’ve been staring at the screen, waiting for things to happen for so long, and I realize that things are happening. I’m social, but I feel like I’m everywhere, and at the same time, it’s like I’m nowhere at all. I don’t have any control. Or maybe I do. I just don’t know. I’m doing the same things over and over again, and I’m expecting new things to happen.

I need a brand new social media manager…

What a social media manager is

I need to focus on social for a while. I know what I want, and I know why I want it. The only problem is that I haven’t found it, at least not yet.

I am using Twitter, and I am using Facebook. I am not as active on Google+ or LinkedIn or Pinterest, but I’m a member. And I’m a member of several other social media sites as well. But, the thing is, I don’t want to keep logging in everywhere to see what’s going on, and I don’t want to keep publishing the same things across all the networks.

I want to be using a social media manager, where I can post where I want, when I want, and I want to be able to do everything by using one tool only.

Yes, one tool only. Not one tool for Twitter only, and one tool for Facebook, and not one tool for publishing posts. I need one tool to rule them all.

3 Features I really want and 2 More

I have been using HootSuite for a while, and it’s more or less fantastic. But it’s missing a few things. The same goes for Buffer. I love how powerful, yet simplistic it is. And there are so many other cool services as well. But, so far, I haven’t found a single one where I can manage everything. I might have too high demands for a social media manager, I don’t know.

Here it comes.

Publish everywhere

I want my social media manager to be able to publish my content where I want and when I want. This means that I want to update my status, and pick Facebook, Twitter, LinkedIn, G+, Pinterest etc.. and schedule it. I want to publish it to one social media site, or many. And the schedule part is important.

Track keywords and organize

I want to be able to track keywords. So when I person mentions my blog in a tweet, or in a blog post, I want to receive that information. And I want to be able to respond to it. I want to be able to track everything, a lot like I am using Google Alert.

And, I want to be able to organize everything I track, so it’s easy to find it.

Analytics

I love statistics, and I am using Clicky to see what’s going on. I need some kind of analytics to test and improve what I’m doing in social. I need to understand what people are replying to and what people are liking, and what’s going on.

I don’t just need to see how many people have retweeted my posts, but I want to see how many actually clicked on the links inside the posts, and how many liked my Facebook updates, and how many visitors I had on my recent blog post.

Organize and Reply to Blog Comments

I simply love comments on my blog posts, and during a day, I receive too many on both old and new posts, and it’s hard to keep up with replying to them all. I want to be able to reply to everything, and I need a system to organize it for me, and I want to be able to reply to all comments from a social media manager, I don’t want to log in to my blog to do that.

The inbox saves the day

Finally, here’s my point to what I really want.

Do you remember the image at the top of the post? It’s from a service I started testing a few hours ago, it’s called Postling. I’m not saying that you should try it, because I don’t know enough to say anything good or bad, at least not yet. But, one thing that I really like about it, and one thing that I have been thinking about for a long time, is how important an inbox is.

To me, a social media manager should be organized like email, and everything should be inside an inbox. We can use filters and add different things to different folders, but the inbox is where we get everything from all the various social media sites. I receive every mention on Twitter and every tag on Facebook, and every comment on my blog posts inside one inbox. And from this inbox, I can delete, reply or just read. I can do whatever I want, and I have total control, because I find it all in one place.

I’d love to hear your thoughts on social media managers

Are you using a social media manager? If you are, which one? And what features are you looking for in a social media manager?



Jens P Berget

Jens P Berget

A Norwegian guy, writing about marketing strategies. Topics related to Internet marketing; blogging, copywriting, seo, and social media.

Website: SlyMarketing

Twitter: berget

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Attention All Bloggers: Why aren’t you on Triberr???

March 15, 2012 By 29 Comments

I wrote a post last year that included Triberr called 5 Social Media Favorites from 2011. Today I wanted to take a deeper dive and try to undercover why more bloggers are not using this valuable platform. Triberr is self described as a website for bloggers interested in increasing their reach. This reach is increased via tweets on Twitter. Triberr is so much more. It all starts at the top with Dino Dogan and Dan Cristo. Dino is the entertaining and charismatic voice of Triberr, while Dan is more technical in nature coding away and continuously answering questions. These guys care. They care about you and your blog getting more exposure. They continue to work feverishly to provide a great environment and community. So, why aren’t you on Triberr???

Getting Started – Triberr had been by invitation only until a couple of months ago. Now you can stroll over to Triberr and be registered in minutes.

1) Join for free at Triberr
2) Connect your Twitter account(s)
3) Connect your RSS Feed(s)
4) Find a Tribe or start your own
5) Start Posting (Well not so quick, but close)

Find a Tribe – A tribe is a group of users that make up a team. While you’re able to start your own tribe I highly recommend that you find a tribe to join, and ease into the platform. For the newbie, starting your own tribe and building an efficient group is extremely challenging and time consuming. The first thing you want to do is click on “Bonfires” and then “Looking for Tribes” to start your search. “Bonfires” is an internal messaging area for different discussions. Post on “Looking for Tribes” and communicate what your blog is about and give your site address. You will also see Tribe leaders looking for bloggers in this forum. While Social Media, Marketing, and Mommy Blogs are very popular, you can find many other areas of interest. Some of these include: Food, Travel, Health & Wellness, and Finance, etc. With Triberr open now, the number of topics are growing, and you should be able to find something that meets your needs. Just about all tribes are topic specific, so all members write about the same topic. There are not many hodgepodge tribes that I’ve seen.

1) Click on “Bonfires”
2) Click on “Looking for Tribes”
3) Post your message on “Looking for Tribes” on what you write about and your site
4) Be Proactive
5) Feel free to contact me @sbhsbh if you need some direction

Game Time – So let’s say you’ve landed in a tribe with 15 members. Each time one of the members in your tribe publishes a post it hits your Triberr stream for review. You can either approve or delete from your stream. Unless something is total garbage or just not your taste you can delete the post, and it will be removed from your stream. The posts you approve will be tweeted in 20 min. intervals. Below are a few that I tweeted earlier today. Your mindset should be I’m going to approve all posts, unless your tribemate(s) give you a reason not to. Publish solid original content and you’ll be in good shape.

Sharing, Sharing, Sharing – I hope you heed my advice and share. That is the heart of Triberr, and in many ways Social Media. If you want to make the most of the platform you need to share. You’ll also be amazed on how many relationships you can build within Triberr by sharing. Under Each post there are share buttons that allow you to send to Facebook, LinkedIn, G+, and StumbleUpon. There is a ton of great content that comes through my stream from tribemates, and I want to share that on various platforms. This is seamless when using the share buttons. It’s another form of content curation. On any given post of mine I’ll get 20+ StumbleUpon thumbs up. There are a fair amount SU fans in Triberr. I’d highly suggest for current and new Triberr members to take advantage of SU. You can learn more about Stumbleupon here, Bloggers – Make StumbleUpon your Best Friend in 2012. SU drives traffic to your post.

Reach – The number of Twitter followers you have can play a part in being invited to certain tribes. In some tribes a minimum following of 5K, 10K, or 20K may be a requirement for that tribe. Those are the facts. However, there is good news. There really is a Tribe for everyone. The big follower tribes are more the exception. So don’t let that deter you from joining Triberr. You will find a Tribe. So let’s talk about reach within Triberr. Reach is defined as the total number of followers from all your tribesmates. For example, I have 296 tribemates within the 13 tribes, and those 296 tribemates have over 9.5 Million Twitter followers. Now, this number is skewed as it includes duplicates. This is something that should be fixed in the next 30 days to give accurate numbers. I’d say the true number is closer to 160 unique tribemates with a reach of 6 Million. Can you see the power? You can really expand your current reach by being part of the Triberr community. This really helps the little guy like myself.

Exciting and New – I mentioned above that Dino and Dan are always moving forward and looking to make Triberr stronger. Well, earlier today Triberr launched a Global Comment System that allows users to comment within Triberr, without going to the actual blog. The comment will appear on the blog, and this feature expedites the commenting process. Triberr will also be delivering a Reblog Function where you have the ability to pull a post from a Tribemate and put it on your blog. A Guest Post if you will, where the original author gets full credit. This will only be available to self-hosted WordPress users through a Plugin for now. I could probably create another post on these two new features alone, but you can check it out yourself on Triberr.

So why aren’t you on Triberr? – Back to my original question, why aren’t you on Triberr? Is this your first time hearing about Triberr? Did you think it was by invitation only still? Oh I know, you don’t have a Twitter account. If you post once every lunar eclipse then it’s not the platform for you, but if you post at least once a week you’re missing out on something special. As you might have noticed, I’m somewhat passionate about Triberr. I think I’ve missed logging in two days in the last five months. If you’re serious about your blog, and want more viewers, I can’t think of any reason why you wouldn’t try Triberr.

Thanks for taking the time to read this post, it’s always appreciated. I would love to hear from bloggers that are part of the Triberr community and those that aren’t today. If you’re not a part of the community, I would like to hear the reasons. Maybe there are some misconceptions that I can clear up for you, or some questions that you need answered. Please hit me with your thoughts.

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Left for Dead, Is Digg making a comeback?

March 1, 2012 By 44 Comments

I know. I can’t believe this isn’t a post on Pinterest or Facebook Timeline either. Yes, Digg was left for dead after a user revolt in August 2010. That’s when Digg released v4. The release was a disaster, with a bevy of technical issues. Digg has yet to fully recover.

What is Digg? – Digg is in the category of Social Bookmarking. It is a site where users discover and share content. That content is voted on by the users. The voting plays a major role in the positioning of the story. Better positioning usually leads to more shares and views. As a user you have the ability to submit a story that you find on the internet. You also have the ability to give thumbs up to a story, or “Digg” the story.

The Social Bookmarking Space – The other two players are ahead of Digg today in terms of traffic. Reddit has an Alexa ranking of 119, and StumbleUpon ranks at 136. Digg is back at 190. While I know Alexa is not gospel, it serves as a good barometer for traffic. StumbleUpon tends to cater more to evergreen content that isn’t time sensitive. Reddit and Digg both have an environment that features breaking news, and the user base is a touch geeky and focused on technology.

Digg Today – The interface is attractive. The ease of use and navigation is superlative. The site is very well organized, which is something not often seen. Digg is integrated with Facebook. So if you wish, your Digg activity will automatically show up on your wall. You can also post/tweet individual stories from Digg with FB and Twitter share buttons. Recently, Hootsuite added Digg integration to its arsenal, giving users a Digg dashboard. Below are the sections within Digg.


Top News – The section where you’ll find the most popular stories. Stories are promoted to this section based on popularity. If you submit a story, this is where you want it to eventually land.

News Wire – All stories regardless of topic show up under NewsWire. There is a Trending tab within this list, and you can also sort in range by number of Diggs.

Newsrooms – This a beta feature that has been well received by users. The newsrooms are topics that you can follow. The top newsrooms include: Technology, Apple, Science, Google, World News, Entertainment, and Facebook. Below is breakdown of top stories within

My News – Is where you’ll find a list of stories based upon the people you choose to follow. Below is breakdown of top stories of people I follow. Digg’s aim is to give you as much content as possible in a uniform matter.

The Future of Digg – I think the comeback is in process. While Reddit and Stumbleupon are great for driving traffic, their interface leaves something to be desired. I think they’ve left the door open. Reddit feels like spending time in someone’s unfinished basement. If you are a big Pinterest fan you probably won’t enjoy Reddit. It’s heavy on text, and super light on photos. I really enjoy StumbleUpon, and it’s a little bit of different animal, but for the last few months I was using the old interface. The new interface is far from user friendly. Following/Unfollowing is a challenge. It’s just confusing. Digg absolutely provides a better overall experience for the user. Sharing, finding information, commenting, and following are just a breeze. I think Digg is well positioned and doing the right things to complete the comeback within the next 12 months. I highly suggest you give Digg a shot yourself.

I always love to hear your comments. Have you experienced any or all three? Which is your favorite? Please share your pros and cons.

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