The 5 Website Metrics Small Business Owners Must Understand

The 5 Website Metrics Small Business Owners Must Understand

A website is imperative to the success of any small business – but understanding the effectiveness of that site is the key to transforming consumer insights into actual sales.

So what metrics are the most important when it comes to how people are interacting with and using your small business site? Take a look at the top five website analytics you must understand to run a successful small business:

Page views. The most basic of all website metrics, you must know your baseline page views so you can tell if your site traffic is increasing over time – and by how much. Page views include all the “clicks” on your page, whether a visitor just goes to one page or multiple ones.

Unique visitors. This number is smaller than basic page views because it represents the individual visitors to your website. Someone who reads 20 product descriptions on separate pages only represents one unique visitor. The bigger the difference between unique and overall page views, the better. It means that the people who are coming to your page are sticking around.

Devices. How did your visitors arrive at your site? Increasingly, mobile is becoming the first internet source that people tap, completely cutting out the PC experience. This isn’t to say that you should completely neglect PC-friendly features but you should know how people are finding you. Ideally, your regular website should be optimized for mobile and users coming from all types of devices should be able to access what they need with ease.

Time spent. All the search engine optimization in the world won’t keep customers on your site for very long if they can’t find what they want easily. Are you doing enough to keep people on your site after that initial click? You certainly don’t want to hinder the buying process but you don’t want people clicking back to the search engine results mere seconds after finding you. If your website metrics are telling you that you have a high bounce rate, or percentage of viewers who leave your site after only seeing one page, then it might be time to consider more intriguing ways to keep people interested in your business and what it has to offer.

Conversions. From a bottom line perspective, this is the absolute most important metric to understand about a small business website. A good-looking site that ranks well in a search engine doesn’t mean a whole lot if it can’t take it one step further: converting visitors to customers. For some sites, a conversion occurs when a visitor actually buys something, and for others it happens when a contact form is filled out or a phone number is dialed. Whatever your desired outcome, knowing how many of your visitors are taking your cyber bait is important to fresh, innovative site updates. Most experts agree that on an ecommerce site, a 2.5 percent conversion rate is good.


Your small business website is your window to an entire world of customers – take advantage of that fact and let your analytics lead your website sales strategy.


5 Everyday Ways to Treat Your Customers Better

No matter what your business there is someone, somewhere who you have to keep happy. That may come in the form of traditional customers, a larger company that buys your products, or even clients who retain your services. Trying 5 Everyday Ways to Treat your Customers Betterto keep up with the daily demands of your business is work enough; finding the time to go out of your way to keep your paying clientele happy may seem completely close to impossible.

Luckily there are some simple, everyday ways to show some love to your consumer base without having to do a whole lot.

Take a look at just a few:

Set up “thank you” emails. Use that email list you’ve been building for more than promotional reasons. Send out a “thank you” message that coincides with a particular milestone – company anniversary, calendar holiday – or just for no reason other than to show your appreciation. Try to set up two or three of these each year.

Anticipate needs. Keep excellent records through customer relationship management software and know when your customers will be needing something from you. Take those opportunities to reach out first, or to provide a discount on the product or service. Your customers should not always be the ones who have to approach you – with automated software, you can have the ability to reach them first.

Utilize social pages. Make use of these channels to highlight customers and showcase them in positive ways. It’s also vital that you monitor the questions and concerns that come in through social media pages so you can have a quick response – making your customers feel like they are priorities and eliminating any online negativity.

Pick up the phone. When there is a dispute or complaint, don’t hide behind an email chain. Pick up the phone and put a human voice behind your company’s digital persona. Sometimes just listening to what a customer or client has to say will bring them satisfaction with whatever was bothering them.

Reward them. Loyalty is not easily earned in the increasingly digital marketplace, so fan that flame whenever possible. Offer your customers exclusive discounts for signing up for your email promotions, or a lower rate after a certain number of purchases or amount of time. You can even run contests and giveaway products or services. Find small ways to give back to your loyal following that will boost your business reputation and bottom line.

Keep your customers smiling by thinking like they do. Show that you care not just about that first sale, but about maintaining a long-term relationship.

How do you keep your customers happy?

Megan Totka is the Chief Editor for . She specializes on the topic of small business tips and resources. helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Is Instructor Led IT Training more Efficient? {Infographic}


With global spending on IT set to cross $4 Billion, many organizations still are challenged to train employees properly to meet the demands of growing technology.

There will a high demand for IT professionals in the coming years, expected to grow by 53% by 2020.IT led training

In a recent report by AIM, only 10% of business users surveyed said that the vast majority of their company’s information was search. There is a gap for most organizations.

Over a third surveyed said 25% or less of their information was searchable online. That is a high percentage of companies lacking in a very important area. The need for quality SEO companies remains high. These organizations are leaving a ton of revenue on the table with their search shortcomings. It’s inexcusable not be found in search, it has change for those companies if they are to survive and prosper.

Benefits of Instructor Led IT training

Formal training offers many advantages over self-taught or online environments. For one, completion of the curriculum in a timely matter is much greater when a course is instructor led.

Hands on practice is generally more complex, and ability to ask questions to a qualified instructor is invaluable.

If formal training saves two days for each day of training, it is financially cost-effective for the organization.

Does your company train its employees ongoing? Is this focused with training with a qualified instructor? What have the results been?

Hands on Technology Transfer Inc. – IT Training