Cutting Through the Noise to Build Customer Trust

 

This is surprising: Only 38% of people say that they can trust most people. 57% say they cannot, according to the General Social Survey (GSS.)

Trust is a funny thing. It’s hard to earn and easy to lose.Cutting Through the Noise to Build Customer Trust

As a business, trust is essential to sales. Recent statistics show content is the key to building that trust:

● Watching product videos makes 52% of consumers more likely to buy, according to Octoly.
● 59% of consumers place equal weight on personal recommendations and online reviews, according to Balihoo.
● 77% of consumers are more likely to purchase a product after learning about it from a friend or family member, according to Nielsen.

The goal of breaking through the noise is to get people to recommend your business. One of the best and easiest ways to do that is through content marketing.

Here are four content marketing tips to show how your business can better connect to customers in a crowded market.

1. Focus on Producing Higher Quality Content

The first step toward giving your customer a better impression of your brand is improving the quality of your content.

You may already post blogs to your website, videos and images on social media networks, and frequently upload other forms of content to your website. The variety of content you create is great, but are you adding value? Or are you just adding noise?

High quality content outshines the competition and improves your consumers’ lives, building trust in the process. When you’re creating your next blog post, webinar, or podcast, ask yourself the following:

● How will my audience benefit from this information?
● Is this something my audience needs to hear?
● Does this content answer a question my audience is asking?

If your content passes the sniff test for quality, hit publish. If not, revise until it’s ready to shine.

2. Ask for the Share

Once your content is live, invite your readers to share it. If your readers share it, chances are others in their networks will notice.

Shares are personal recommendations from one person to others. People are more willing to trust your brand when they get an endorsement from someone in their network.

3. Watch the Numbers Behind the Content

Too often, content producers hit publish and then walk away feeling accomplished. In reality, it’s just the beginning of the marketing process.

For your content marketing to succeed, you need to know what works, what resonates, and what falls short. Watching the numbers behind your work will tell a more accurate story about what your audience wants.

Here are some of the more critical analytics to monitor:

● Traffic. How many people landed on the webpage?
● Referral Sources. How did people find your content?
● Time. How long did people spend with your content?
● Shares. Did your readers love it enough to share it?

By watching how your audience engages with what you produce, you’ll get a better sense of what’s wanted and what’s getting lost in the shuffle.

4. Use Multiple Forms of Media

Some people love to read blog posts. Others want to watch webinars or listen to podcasts. Mixing up the media in which you deliver your content can help you reach a wider audience without diluting your message.

Try mixing video, audio, compelling visuals, and text. You can use combinations of these media forms too. For example, add a video to a blog post and include a small description and transcript below it.

The more methods you have for people to interact with your content, the more likely you are to be heard.

Building trust starts with getting heard. If you want to grow your customer base and establish your business as one to trust in the market, high quality content is critical. Watch what the market wants from your company and then deliver in a variety of media forms.

Kimberly Crossland is a content marketing expert focused on helping small businesses break through the noise and boost their position online. Sign up for her email list to get weekly .

The Best Ways to Share Files With Friends

 

Whether you’re looking to share a home movie you recorded with friends, or you plan on sending your entire collection of photos to your aunt, most of the time, email sharing just won’t cut it. With average email send caps at 25-75mb, you need something better. Luckily, there are plenty of free services that allow you to send and share files as often as you want, and for free. While you can pay for many of these services, chances are you just want to send one or two things, so there’s no real need to pay for a subscription. The following include the best free options you can use. Best Ways to Share Files With Friends

Dropbox.com

Dropbox is one of the most well-known file sharing programs out there and as a bonus, it also offers up to 2GB of free storage. The catch is that you cannot have more than 2GB of space without paying, which means that you cannot send more than 2GB. On the bright side, it does offer long-term storage, easy access, web view and even web play for most types of video and media. Essentially you can send your video file to friends and family and they can watch it right from their browser.

Box.com

Box allows you to store up to 10GB of data in the cloud, but with the free version, you can only upload files 250 mb at a time. This is great if you’re planning on sharing your library of classic music recordings or your photos, but not so good for larger files.

WeTransfer.com

WeTransfer is the best way to easily transfer files that are up to 4 GB in size. While you can transfer more sizes if you pay for a subscription, average files tend to be 4GB or less. If you have a bigger file and want it to be free, then consider using a torrent instead. What’s the catch on this one? WeTransfer is absolutely great for sharing files but upload and download times can take more than an hour per gigabyte with ‘regular’ Internet. MailBigFile.com is a close competitor.

Mega.co.nz

Mega is kind of like DropBox but you get a lot more free space. The free Mega account comes with 50GB of free data storage, which you can share and collaborate with your friends and family. While there are no limitations on downloads, they can be slow, especially if there is a lot of traffic, because Mega automatically puts ‘free’ accounts on the backburner when there are a lot of current uploads.

Torrent/Peer 2 Peer

One of the best ways to share large files, especially those larger than 2-4 GB is to simply use a torrent. While this is obviously illegal if you plan on uploading any sort of copyrighted content, it is 100 percent legal to upload and share personal and privately owned content. In fact, many torrent sites also allow you to create private torrents so that you can share your file to someone, and only those with the link can access it. Torrents are considered one of the best ways to download information because they literally break data up into smaller chunks and download it simultaneously, allowing the entire file to download faster. You will need a Bittorent client to handle the actual downloads, but other than that, you can use either a Bittorent client with upload features (Vuze.com offers this) or a popular torrent site to upload and share your own private torrents.

Things to Keep In Mind

There are quite literally dozens of sites that specialize in nothing but allowing you to send files. However, the majority of them charge money, or want to limit your file uploads. For this reason, anyone with very large files can definitely consider torrents as their best option. Unfortunately it is extremely important to make the file private or untagged in order to ensure that everyone on the planet doesn’t download your personal information. Other than that, you’re ready to start sharing your files.

Zip It

If you’re planning on sharing multiple files like photos or an album, consider zipping it into a .zip or .rar file before sending. This allows the folder to upload as one file, which is faster for both upload and download. While you won’t be able to upload these into an email, any torrent or general sharing program should have no problem with it. Other than that, you should be ready to start sharing your files and media with your friends and family. Most people consider WinZip to be one of the best .rar creators.

 

Jay Robinson is a fun guy who spends just a little too much time on the Internet. He’s into free stuff, and new technology.