Limiting Pages on a Website

Limiting Pages on a Website

It used to be popular to put as many pages as possible on a website. When the Internet was fairly new, people felt that more expansive websites were simply more impressive. They looked professional. If it was complicated, people would be awed by it, both by the design itself and by the sheer amount of information that was being presented. This went a long way toward building a successful brand that people would trust because they were more prone to trust a company that they felt was very advanced. The issues that this brought about, such as long loading times and difficult navigation, were largely ignored.

However, this is something that has seriously changed over the years. People now use the Internet on such a consistent basis that they know what to expect and they know what they want. They are no longer awed by a site that is very large, that contains a lot of information that they do not need and a ton of extra pages. They just find it annoying. They hate navigating through all of the various links, and they may even decide not to use the site if it seems like it is just too much work.

It is important to keep all of this in mind when you use an ecommerce website builder because you do not want to accidentally build a site that is going to push people away with its very design. You are working far too hard, through advertising and SEO, to get those people to come to your site in the first place. You need the site to then do the rest of the work, selling itself and selling your products, so that you can get a high conversion rate. Once you get people there, you need to keep them there.

What this means is that you should try to limit pages as much as possible. Only give people information that is valuable, that they are actually looking for. Put as much of the information that is popular near the front so that they do not have to search for it. Use simple site structures that guide people naturally from one page to the next. In fact, many companies are starting to use single-page sites where you do not have to do anything but scroll down to find what you are looking for, with hyperlinks on the side for faster access.

New Marketing Trends Impacting Businesses

 

Each year new marketing trends, like more businesses depending on marketing automation, surface. These are the changes that can cause storefront, website and/or social media traffic to suddenly, and without warning, increase or, unfortunately, decrease. When many business owners and marketers think about marketing shifts the first thing that may come to their minds is how major search engines will change their algorithms, demanding that they get busy updating their meta tags and website and blog content.

Yet, these aren’t the only marketing trends that can impact sales and profits substantially. The numbers of people accessing the Internet using mobile devices as well as the fact that a growing number of companies are relying on big data to make product development, marketing automation and customer relationship management decisions are other trends that are having a big impact on sales and profits. In fact, these three trends are expected to be among the leading shifts that will impact the marketing world during 2014.

New Marketing Trends Impacting Businesses

Social media marketing, expectations that consumers have for social care and yes – major search engine algorithm changes are other trends that are projected to influence business sales and profits in 2014. Regarding mobile device marketing automation and other marketing initiatives, Business 2 Community says that, “If you aren’t already optimizing your business website, local listings, and other online marketing for mobile devices, you need to start right away.”

Furthermore, “For beginners, it’s as simple as making sure your phone number, address, operating hours, and website are listed accurately and consistently on both Google+ Local and Yelp listings (which feed mobile results on Google Maps and Apple Maps, respectively) to help ensure that consumers can find you when searching for a business like yours from a mobile device.”

Big data gives businesses access to a variety of facts and trends, including the types of content social media followers prefer. Demographics of people who visit business social media pages are expected to continue to reveal how successful businesses are at reaching their target audience. Additionally, as social media networks continue to evolve and expand, it’s expected that more businesses may place an increasing focus on their social media pages.

To do this, businesses might use marketing automation tools provided by organizations like Salesfusion.com in order to create and publish more engaging content and enhance social customer services. Regarding content, one trend that’s not expected to change during 2014 is the need for businesses to provide their current customers and potential customers with unique content that offers the types of information that improves readers’ lives and/or gives them practical steps they can take to achieve their personal, personal or social goals.

Even more, marketing automation tools like website tracking, social media profile building and branding, event management and customer relationship management can streamline the online and offline marketing process. These tools can also cut down on the costs and human capital required to develop and keep a business’ primary marketing messages in front of the right prospects, including other business owners in the case of business to business (B2B) sales.