4 Surefire Ways to Influence your Klout Score

 

If you care about your Klout score, but tend to struggle increasing the number, this is for you. Here’s more on Klout if you’re new to the platform.  While the Klout score tends to garner more weight in Social Media and Marketing, other verticals such as retail and food have felt the influence.  The mysterious Klout algorithm has definitely showed its hand since the controversial update back in October 2011.  So if you’re looking to improve your score for business reasons or you just want to be eligible for the premium perks, digest and follow these 4 ways below.

ActivityIf your not active let me introduce you to the Klout 20’s.  Even our buddy Justin Bieber, the creme de la creme of Klout with a score of 100, is highly active on Twitter.  He’s tweeted over 15K times.  With 21 million followers, you can imagine the number of RT’s and mentions he gets per tweet.  Someday.  If you really want to improve your score you need to be active 5-7 days a week.  Once you get to a number that is satisfying, you can generally take some time off without too much damage.  Although, the higher your score, the less forgiving Klout is to inactivity.  In order to have influence, you have to show up.

Facebook, Facebook, Facebook – Your Klout score is derived from your influence on Twitter, Facebook, Google +, LinkedIn, and Foursquare.  First thing, LinkedIn and Foursquare have little or no effect on your Klout score.  I’ve yet to see a profile where they account for more than 1-2%.  Since Twitter, Facebook, or Google+ has to be connected to generate a score, it makes sense that LI and foursquare don’t play much of a part.  All things being equal, Facebook makes up the brunt of your score.  So if your activity is equal on FB, Twitter, and G+, your Facebook activity will have the greatest impact on your Klout score.  Even when your activity is slightly greater on another network, Facebook will count the most.  See the diagram below.  Now, if you have blowout volume on Twitter or G+, that network will take the lead.  Bobbi Jo Woods is a monster on G+.  Over 51K people have her in their circles and every post is a +1 and sharing bonanza.  Her Klout break down is 99% G+ and 1% Facebook.  She has a Klout score of 80.  Impressive.  For most, Facebook will be your driver.  Spend your time there and make it happen.

Photographs, and more Photographs – So Likes and Comments are the crux of your Klout score when Facebook is the lead dog.   Posting a beautiful photograph of mountains, the sky, or moon are “like” gold.  Post it and they will come.  The “Likes” will fall from the heavens and splash on your wall.  In many cases, the comments will follow closely on the heals of the like.  A collage from National Geographic can be your buddy, and your friends and followers will eat it up.  Now, if you actually post tantalizing pictures that you actually take yourself, jackpot.  Did I mention photos of kittens? Dogs? Just about any animal will work.  Most people love a quality photograph.  A motivating or witty quote with a picture background is the next best choice.  Sprinkle some photographs and quotes with your other content, and your Klout score will be off to the races.  This does work.

Grow your Following and Increase Friends – This is just the “law of averages” at play. While it’s not impossible to have a high score with a modest number of followers and friends, most of the users in 70+ land share high followers/friends numbers.  It doesn’t mean you have to friend every Tom, Dick, and Harry on Facebook.  However, with a mindset to expand your reach you’ll undoubtedly be taking steps to build an audience that will like, comment, share, retweet, and +1.  Your odds will simply increase, and more importly you’ll be “meeting” some great people along the way.

Klout Scores of Notables in Social Media

Guy Kawasaki           86       @guykawasaki

Robert Scoble            82       @scobleizer
Marie Smith              78       @marismith
Chris Voss                 78       @chrisvoss
Scott Stratten            75       @unmarketing
Chris Brogan             74       @chrisbrogan
Gary Vaynerchuk     70       @garyvee
Jason Falls                  70      @jasonfalls
Ann Handley            69      @marketingprofs
Brian Solis                 69      @briansolis

Please take your Klout score with a grain of salt.  It really doesn’t mean anything.  It’s not like you would lose a job opportunity because of it…Well

Do you care about Klout? How often do you check it? What have you done to help your score? Please leave your comments below…

5 Social Media Favorites from 2011

The sun is about to set on 2011. The Social Media Rocket is moving at warp speed. Let’s take a look back at some Social Media Favorites. Well at least they were some of my favorites. These networks didn’t necessarily originate this year, but they made their presence felt and/or were cutting edge.

Empire Avenue – The social media game where individuals and businesses buy and sell virtual shares of each other. Your share price is based on share trading activity coupled with your influence on the major Social Networks. The trading is done with virtual dollars called eaves. There are dividends, shares outstanding, and share price graphs to name just a few. Empire really has so many variables within the game. If you want to start making connections Empire is a great environment. Now, if you want to jump in and do it right, expect to spend at least 10-20 hours per week playing the game. I’d say for a good 4-6 months. Well you didn’t think you were going to build relationships being in there 10 minutes a day did you? My Facebook, Twitter, and G+ accounts are saturated with EA friends. EA has been worth every minute. It’s all real life and the people you meet on EA are real. If your ego can handle be sold I would highly suggest Empire Avenue.

Klout – I can feel the cringing by many as this is being read. I know, they had privacy issues and their scoring wasn’t transparent. Tito pass me a tissue. The real problem was too many weren’t happy with their scores. It also made for non-stop complaining and bashing on thousands of blogs that brought some nice traffic. Let me take a step back. So Klout is the standard of influence online. They came up with that tag themselves. As we know influence is subjective, so there is no right answer. Evidently many didn’t like the answer they received in form of a score. Klout made a change in their “algorithm” in late October. The result, most users suffered a 5-20 point decline overnight. That pushed many over the edge. It definitely wasn’t the best PR move I agree. Today, just two months later, Klout scores are definitely more stable. Klout remains a great way to build rapport with other users. You can build Lists within Klout and give something called +K’s, which are a nice token of appreciation to someone that influenced you in a certain topic. You get 10 +K’s daily to give out to other users. Klout also has something called Perks. Based on your Klout score and influential topics, you are rewarded with perks. These perks include discounts, gift cards, and even a Windows phone. Klout is always trying to get better and never sits still. You can’t make everyone happy. I think Klout will only continue to improve in 2012.

Triberr – This is an incredible site where bloggers help bloggers. Triberr is the brainchild of Dino Dogan and went live earlier this year. Each tribe has a chief. The Chief invites tribe members and manages the group. Excuse me, he or she manages the tribe. Each tribe has a name that follows a theme (i.e. Social Media, Health, or Parenting). Everyone in the tribe will connect their Twitter account and Blog RSS feed. Once your blog post is published it automatically comes into Triberr through the RSS feed. Up until about a month ago you could set it to automatically tweet out your tribemates posts. It was discovered that this was not copacetic with the Twitter TOS (terms of service). So currently it is a manual process, but still worthwhile. A semi-automated process is being worked on for the first quarter. Anyway, I think you can envision the power of users tweeting your blog post out consistently. Imagine 50+ users tweeting out your message. A dream come true.

Athlinks – Athlinks is primarily a site for Runner’s and Triathlete’s. While you can connect with friends, add videos, and photos, Athlinks race results database is its strength. Let’s say you ran 5 races in 2011 and joined Athlinks today. Well chances are your times for those races are in the database. You just need to confirm that you’re the owner of that time. Your history just needs to be uncovered. Athlinks has a robust schedule of upcoming races which you can search by State and/or Month. If you don’t see a race that you’re running, you can add it in just a few minutes. If you’re running in a future race, add it to your profile and about a week after the race your time will show up in your race history. If you run races or are thinking about it, go register today. Athlinks has a lot to offer.

Spotify – Spotify is a digital music service that really exploded onto the scene when Klout gave as a perk earlier this year. Listen, Spotify doesn’t have every song ever published in its library, but it has a vast selection. You pick the songs, albums, or artists that you want and save to your account. This service is free. If you want to upload to your iPhone or Android there is a $9.99/mo charge, but no charge per song like iTunes. A few months ago they teamed with Facebook, and now you can link your FB account to Spotify. This allows you to share on your wall what you are listening to at the moment. You can also subscribe (no charge) to other FB friends music. If you like what they’ve compiled, simply subscribe and you can listen to their music. Of course, you can keep this all private if you wish. Unlike some other services out there, you can listen to what you want, when you want.

Does anyone know CPR? – A Klout story

Boy it only seems like yesterday…

Wait, it was only yesterday…then later that afternoon

What the heck happened? What did I do, or what didn’t I do? How could I drop so much on the same day?

Undoubtedly many of the Klout faithful were disheartened about the sudden drop they experienced yesterday. Most of us that follow Klout regularly knew there was going to be a change. We thought it was going to be a tweak, not an avalanche. Listen, I’ve been a Klout advocate for the last 10 months. I’ve even predicted a Klout IPO in 2013. By the way, that’s usually a good thing for a company. I’ve been drinking the Kool-Aid, but you let us down yesterday. We were expecting a little slap here, but instead we got sucker punched. I know people that went down 17-20 points. That’s just crazy. Was the “algorithm” that far off? Is it right now? I don’t think you can afford to change the “algorithm” this severely again without permanent damage. I know you’re trying to put the best service out there, and I love that, but this change was off the charts.

While I saw a few in the happy camp (if you’re going to track “influence” you might as well do it right) most suffered drops and needless to say were less than thrilled. My unofficial unscientific poll of 50 active users showed 42 Down, 3 (-1 to +1), and 5 Up. This doesn’t jive with the graph on your blog showing the highest percentage of users with little or no change.

For graph and full story from Klout – A More Accurate, Transparent Klout Score

What they are saying:

“The new changes to Klout favour people with engaged networks and content on a wide range of places. This makes sense because if you are truly an “online influencer” you should have fans commenting on and sharing your content in more than just one place.” Michael Todd (81 to 73)

“It doesn’t matter. Everyone’s score dropped. I don’t care.” Henk Willems (87 to 74)

“A 17 point drop based on what? Klout needs to be more transparent with what they base these scores on. I had 200 RT’s last week, greater than 1k mentions, been added to 100+ lists and I drop 17 points! Which of my networks added/subtracted to my score? What should I be doing more/less of to help my score? How has my increased activity and engagement with influencers DECREASED my klout? Does activity on Klout (+K’s, visiting profiles, getting achievements, being added to klout lists) count towards my scoring? I log in to my Dashboard and get “Hi Yashvir. Looking good!” — Gee, thanks Klout!” Yashvir Dalaya (74 to 57)

“I just feel a little betrayed. All of our activity on Klout supports Klout – everything that we do mentions Klout on our tweets. I know that people talk about “gaming” the system, but I don’t think that way, so I don’t understand it.”
Sally Witt (72 to 56)

Klout probably doesn’t need CPR, but they definitely took some heavy counter punches from the user base yesterday. I understand you can’t keep everyone happy, but you weren’t even close on this one. The majority of users declined so at least most of us were in the same boat. Heck, even Ashton Kutcher dropped a few points. I didn’t see or hear of anyone going from 68 to 83. Most of the up moves were from users with scores below 60. While Klout has always had its critics, I think that most users are fairly loyal. They’ll weather the storm. I hadn’t planned a third Klout post in a row, but with yesterday’s news I felt the need. This concludes the Klout trilogy.