If you care about your Klout score, but tend to struggle increasing the number, this is for you. Here’s more on Klout if you’re new to the platform. While the Klout score tends to garner more weight in Social Media and Marketing, other verticals such as retail and food have felt the influence. The mysterious Klout algorithm has definitely showed its hand since the controversial update back in October 2011. So if you’re looking to improve your score for business reasons or you just want to be eligible for the premium perks, digest and follow these 4 ways below.
Activity – If your not active let me introduce you to the Klout 20’s. Even our buddy Justin Bieber, the creme de la creme of Klout with a score of 100, is highly active on Twitter. He’s tweeted over 15K times. With 21 million followers, you can imagine the number of RT’s and mentions he gets per tweet. Someday. If you really want to improve your score you need to be active 5-7 days a week. Once you get to a number that is satisfying, you can generally take some time off without too much damage. Although, the higher your score, the less forgiving Klout is to inactivity. In order to have influence, you have to show up.
Facebook, Facebook, Facebook – Your Klout score is derived from your influence on Twitter, Facebook, Google +, LinkedIn, and Foursquare. First thing, LinkedIn and Foursquare have little or no effect on your Klout score. I’ve yet to see a profile where they account for more than 1-2%. Since Twitter, Facebook, or Google+ has to be connected to generate a score, it makes sense that LI and foursquare don’t play much of a part. All things being equal, Facebook makes up the brunt of your score. So if your activity is equal on FB, Twitter, and G+, your Facebook activity will have the greatest impact on your Klout score. Even when your activity is slightly greater on another network, Facebook will count the most. See the diagram below. Now, if you have blowout volume on Twitter or G+, that network will take the lead. Bobbi Jo Woods is a monster on G+. Over 51K people have her in their circles and every post is a +1 and sharing bonanza. Her Klout break down is 99% G+ and 1% Facebook. She has a Klout score of 80. Impressive. For most, Facebook will be your driver. Spend your time there and make it happen.
Photographs, and more Photographs – So Likes and Comments are the crux of your Klout score when Facebook is the lead dog. Posting a beautiful photograph of mountains, the sky, or moon are “like” gold. Post it and they will come. The “Likes” will fall from the heavens and splash on your wall. In many cases, the comments will follow closely on the heals of the like. A collage from National Geographic can be your buddy, and your friends and followers will eat it up. Now, if you actually post tantalizing pictures that you actually take yourself, jackpot. Did I mention photos of kittens? Dogs? Just about any animal will work. Most people love a quality photograph. A motivating or witty quote with a picture background is the next best choice. Sprinkle some photographs and quotes with your other content, and your Klout score will be off to the races. This does work.
Grow your Following and Increase Friends – This is just the “law of averages” at play. While it’s not impossible to have a high score with a modest number of followers and friends, most of the users in 70+ land share high followers/friends numbers. It doesn’t mean you have to friend every Tom, Dick, and Harry on Facebook. However, with a mindset to expand your reach you’ll undoubtedly be taking steps to build an audience that will like, comment, share, retweet, and +1. Your odds will simply increase, and more importly you’ll be “meeting” some great people along the way.
Klout Scores of Notables in Social Media
Guy Kawasaki 86 @guykawasaki
Robert Scoble 82 @scobleizer
Marie Smith 78 @marismith
Chris Voss 78 @chrisvoss
Scott Stratten 75 @unmarketing
Chris Brogan 74 @chrisbrogan
Gary Vaynerchuk 70 @garyvee
Jason Falls 70 @jasonfalls
Ann Handley 69 @marketingprofs
Brian Solis 69 @briansolis
Please take your Klout score with a grain of salt. It really doesn’t mean anything. It’s not like you would lose a job opportunity because of it…Well
Do you care about Klout? How often do you check it? What have you done to help your score? Please leave your comments below…