The Social Media Manager I Want

social media manager

I have been watching the Lion King today. I’m not sure how many times I have watched it, but it’s a fantastic movie. My son loves it, and he keeps watching it over and over again. It’s like he’s watching a brand new movie every single time. He’s like that. I know every little detail in that movie by heart. Still, it’s like he’s looking for new things to appear, things he missed the first 50 times he watched the movie.

And, sometimes I’m like that too. Not when it comes to watching the Lion King, but when it comes to social media.

It’s like that quote from Einstein, the one about insanity. I’ve been staring at the screen, waiting for things to happen for so long, and I realize that things are happening. I’m social, but I feel like I’m everywhere, and at the same time, it’s like I’m nowhere at all. I don’t have any control. Or maybe I do. I just don’t know. I’m doing the same things over and over again, and I’m expecting new things to happen.

I need a brand new social media manager…

What a social media manager is

I need to focus on social for a while. I know what I want, and I know why I want it. The only problem is that I haven’t found it, at least not yet.

I am using Twitter, and I am using Facebook. I am not as active on Google+ or LinkedIn or Pinterest, but I’m a member. And I’m a member of several other social media sites as well. But, the thing is, I don’t want to keep logging in everywhere to see what’s going on, and I don’t want to keep publishing the same things across all the networks.

I want to be using a social media manager, where I can post where I want, when I want, and I want to be able to do everything by using one tool only.

Yes, one tool only. Not one tool for Twitter only, and one tool for Facebook, and not one tool for publishing posts. I need one tool to rule them all.

3 Features I really want and 2 More

I have been using HootSuite for a while, and it’s more or less fantastic. But it’s missing a few things. The same goes for Buffer. I love how powerful, yet simplistic it is. And there are so many other cool services as well. But, so far, I haven’t found a single one where I can manage everything. I might have too high demands for a social media manager, I don’t know.

Here it comes.

Publish everywhere

I want my social media manager to be able to publish my content where I want and when I want. This means that I want to update my status, and pick Facebook, Twitter, LinkedIn, G+, Pinterest etc.. and schedule it. I want to publish it to one social media site, or many. And the schedule part is important.

Track keywords and organize

I want to be able to track keywords. So when I person mentions my blog in a tweet, or in a blog post, I want to receive that information. And I want to be able to respond to it. I want to be able to track everything, a lot like I am using Google Alert.

And, I want to be able to organize everything I track, so it’s easy to find it.


I love statistics, and I am using Clicky to see what’s going on. I need some kind of analytics to test and improve what I’m doing in social. I need to understand what people are replying to and what people are liking, and what’s going on.

I don’t just need to see how many people have retweeted my posts, but I want to see how many actually clicked on the links inside the posts, and how many liked my Facebook updates, and how many visitors I had on my recent blog post.

Organize and Reply to Blog Comments

I simply love comments on my blog posts, and during a day, I receive too many on both old and new posts, and it’s hard to keep up with replying to them all. I want to be able to reply to everything, and I need a system to organize it for me, and I want to be able to reply to all comments from a social media manager, I don’t want to log in to my blog to do that.

The inbox saves the day

Finally, here’s my point to what I really want.

Do you remember the image at the top of the post? It’s from a service I started testing a few hours ago, it’s called Postling. I’m not saying that you should try it, because I don’t know enough to say anything good or bad, at least not yet. But, one thing that I really like about it, and one thing that I have been thinking about for a long time, is how important an inbox is.

To me, a social media manager should be organized like email, and everything should be inside an inbox. We can use filters and add different things to different folders, but the inbox is where we get everything from all the various social media sites. I receive every mention on Twitter and every tag on Facebook, and every comment on my blog posts inside one inbox. And from this inbox, I can delete, reply or just read. I can do whatever I want, and I have total control, because I find it all in one place.

I’d love to hear your thoughts on social media managers

Are you using a social media manager? If you are, which one? And what features are you looking for in a social media manager?

Jens P Berget

Jens P Berget

A Norwegian guy, writing about marketing strategies. Topics related to Internet marketing; blogging, copywriting, seo, and social media.

Website: SlyMarketing

Twitter: berget

Twitter 101: 5 Twitter Tools for the Newbie


Twitter recently celebrated its 6th Birthday and now has over 500 million registered users. In fact, the number of active users (log in monthly) grew from 100 million in Sept. 2011 to 140 million in March 2012. Those numbers are impressive and staggering. For a network whose foundation is a 140 character text message there are a bevy of tools to help users work efficiently. Below are five Twitter tools that will assist in running a solid Twitter account.


This is the Granddaddy of them all. Hootsuite is arguably the best free tool available in all of Social Media. The first thing you should do after creating your Twitter account is immediately setup your Hootsuite account. Yes, it’s that good. Hootsuite allows you to manage, monitor, and schedule activity not only for Twitter, but platforms including Facebook, LinkedIn, and Foursquare.

Hootsuite allows you see multiple streams on one screen. For example, you can see your Twitter Home Feed (stream), sent tweets, mentions, and your tweets (retweeted) all on one screen. While the interface on Twitter isn’t that bad, you need to jump around in order to see all of this information. Hootsuite brings this efficiency right to your fingertips.


The free version of Tweepi allows you to flush followers that aren’t following you back. So let’s say after a month you are following 100 users. Tweepi will show you how many of those 100 are not following you. If there are 40 not following you and you want to unfollow, you can do so by using the “Flush” button. Tweepi provides a check box system where you can unfollow these people.

This must be done individually because of the Twitter TOS (terms of service). For this example, that would be 40 checks. Tweepi also shows you people that are following you that you are not following back. You can follow them if you wish, using the same process. Tweepi offers a premium service for $7.49 and $14.99 per month that provides many bells and whistles that might be of interest as your Twitter account grows.


So you’ve created a Twitter account, now what do you Tweet? Topsy (recently purchased by Apple) is great source to uncover content that is trending on Twitter. I think Topsy flies under radar to most twitter veterans as I don’t see it mentioned often, but it really is a powerful resource. This real time search engine indexes and ranks search results based on the most influential conversations.

While you can see most of your tweets that are retweeted through Hootsuite or Twitter itself, sometimes your tweet will lose the @name and thus not be tracked. Topsy solves that issue. You simply put the tweet in the search field and the number of retweets and who retweeted becomes transparent. Another value to Topsy is the ability to reply and retweet within Topsy. You can also follow people on Twitter through Topsy. Topsy easily connects to twitter making this painless.


This is one of the better Twitter Tools that I’ve seen. SocialBro is full of graphics and filters. It really drills down your Twitter universe. One recent feature is Real-time analytics. This shows you how many of your Twitter connections have tweeted in the last five minutes. It updates every ten seconds. SocialBro also suggests your best time to tweet during the course of the week with specific times. SocialBro has a lot of nuggets. For more detail check out, How many of your 100K+ Twitter Followers are Real?


– (Purchased by Moz) While the four twitter tools above all have free versions, TweetSpinner has a monthly fee ($15 or $22). It allows you to easily de-clutter your account based on filters you setup. It will generate a group of users you want to unfollow due to inactivity. You confirm these users will be unfollowed on twitter through the TweetSpinner site.

The other value it provides is keyword following and mimic following. So let’s say you want to follow someone that tweets about Social Media. You enter “Social Media” and it will find users that have tweeted about social media with a level follower to friend ratio, since these people are most apt to follow you back. You then use a check box system (similar to Tweepi) to choose the users you want to follow. It will automatically follow those users over the course the day. This is not a mass follow program. It’s a tool to find and follow people using keywords of your interest that have a balanced friend: follower ratio. I would only use this tool if you are serious about your Twitter account(s) and intend on being highly active.

There are hundreds of Twitter Tools out there. While there are others that are noteworthy, I have no doubt you’ll find these 6 very useful in managing your accounts. Twitter veterans, “What twitter tools do you swear by?”