7 Effective Content Marketing Strategies for Small Business

 

Running a successful small business in any industry not only requires in-depth knowledge of the products or services you have to offer, but also an understanding of the audience you want to share your content with directly. Knowing how to effectively market content for a small business can help you to outshine competitors while adding to your success in terms of generating revenue and gaining loyal fans.

Content Marketing Strategies for Small Business

 

Create an Official Business Blog

One of the most important factors of operating a successful small business is launching an official business blog dedicated to your company. Once you have an official website up and running, you can then begin adding and updating content to your site at any time. Using a CMS such as WordPress or Joomla is highly recommended if you do not have any coding or programming skills but still have a professional business site in mind. Once you have an official business blog, you can begin to produce content for your visitors while also sharing any products or services you have to offer.

Search Engine Marketing

Search engine marketing is essential for all businesses looking for success online, regardless of the industry you are in or the type of content and products you want to share with your visitors. Knowing how to market within search engines can be done with the help of professionals who specialize in SEO, or search engine optimization. Search engine marketing helps to drastically increase the number of page views and visitors your site receives daily based on keywords and trending topics at the time.

Implementing search engine marketing is ideal whether you are a start up company or a well-established brand, as this helps to keep your website more memorable and easier to find for those who are not familiar with what you have to offer. Marketing within search engines properly can get your website on the first page of search results of trending keywords.

Submit Your Website to Link Directories

Submit your website’s URL to relevant local and industry directories and online listings to help get it placed within search engines such as Yahoo!, Bing and Google. You can find plenty of link directories by comparing message boards and digging deep into the industry you work in online.

Invite Guest Bloggers

Inviting guest bloggers to post content on your site is highly recommended when you want to network and build a reputation online. Find guest bloggers in your niche and industry who have credibility and may be willing to lend a voice to your website. You can find some of the top guest bloggers and entrepreneurs in the industry you are working in by joining online forums and message boards. Getting involved with others online is one of the quickest methods to network and get the visitors and traffic you desire.

Put Social Media to Use

Putting social media to use is one of the most important factors in building a successful business in today’s society. Create pages and accounts for your brand on Twitter, Facebook, Tumblr, Pinterest and even Instagram to help build your company’s credibility, reputation and overall online following in less time. With the right applications, it is possible to update content to all of your social media accounts simultaneously, making it instantly possible to connect with hundreds of thousands of people around the world.

Update your social media accounts regularly, but without spamming your visitors and customers. It is important to update your followers on a consistent basis to ensure they do not forget about or lose interest in your brand and what you have to offer. Once you establish a positive relationship by communicating and interacting with your followers, you can even as them to help with “liking”, “sharing” and re-posting your content onto their own pages and websites.

Host Contests and Giveaways

Host contests and giveaways to attract new potential customers while also keeping your current fans loyal to your business. The more actively engaged you are with hosting giveaways and contests, the easier it is to build traction and to find other potential fans and loyal customers.

Find Affiliates

Seek out affiliates to trade links with in your industry. Swapping links and affiliating is a great way to build your site’s page rank while also helping to spread your company or brand’s name to new potential customers.

The more time and effort you put into growing your business and brand online, the easier it is to outperform potential competitors while also building a positive relationship with customers. Understanding the importance and benefits of search engine marketing and social media can ultimately help to take your company to the next level of success in terms of customers and overall revenue generated.

White Chalk Road is Perth’s leading search engine marketing agency and consists of a small team of dedicated SEO professionals and paid search advertising consultants.

The Costs of Job Stress and How to Combat

 

There are certainly a ton of stressors out there that can make life challenging, but job stress likely leads the pack for most of us. The costs of job stress can be deafening. Afterall, you probably spend 40-80 hours working a week, making a living, surrounded by stress .

In the U.S. job stress is the top dog. The stress from your job has a trickle down effect to other facets of your life.

Top 5 Causes of Stress

 

1) Job Pressure

If you ever heard the phrase, “Do more with less” run for the hills. That equals we’re going to work you to the bone, and don’t ask for a penny more.

Other factors causing job stress include bosses who micro-manage or are professional meeting attendee’s. If they’re in your face or you can never find them (if you need them) this can be stressful.

The inability to get along with your fellow employees can certainly increase your stress levels.

Work Overload can generate incredible stress. The kind where you come home at night, fall asleep within an hour, wake up to do it all over again. That schedule can paralyze you after a while.

2) Money

It makes the world go around. It also causes people to go crazy. There never seems to be enough of it for the majority.

This usually relates directly to job stress. I don’t hear many say, “I’m so overpaid” too often. If your perception is you’re underpaid to make ends meet, the stress meter usually lands hard right.

3) Health

If all you do is work and still there isn’t enough money, here come the health problems. Oh, they might not be immediate, but that stress is taking a toll. Eating on the go, not time to exercise, consistently living at 100mph. It’s a recipe for disaster.

4) Relationships

You see where this going. You know it, and you live it. If the three above are in a spiral, your relationships usually suffer immensely. It can take the face of constantly arguing or shutting down.

5) Poor Nutrition

Always on the go is generally associated with poor eating habits. The #5 large with a diet coke, order through the drive thru won’t lead to competing in the Olympics. Eating poorly is the cherry on the top off this stress cycle.

The Google Way

You know them, you love them. You’re company probably doesn’t have a 380 billion dollar market cap, but this how the big boys help their employees deal with stress.

Open physical space for collaboration
Free yoga and pilates classes
Subsidized massages
Your own personal health counselor
Free Food
Fitness Facilities
On-Site Doctors
Laundry Rooms

“You don’t need a lot of money to do what Google has done. If you give people freedom, they will amaze you.”
Laszlo Bock

Well you do need a lot of money, but most large companies could do something close. Most small businesses don’t have anything in place, and they could also set up programs that wouldn’t break the bank. They just have to make it happen.

Google Employee Perks
Photo Source

How Employees Can Reduce Stress

Time Management – Write down what you do for a week. Yes, everything. Then see where you’re spending too much time, or not enough. Create balance and your efficiency will rise.

Have a few go-to people – You need to consistently “get it out” and vent. Having people you trust that will listen and make suggestions is very important. A sounding board if you will.

Eat, Sleep, and Exercise – Find a way to do all three correctly. Limit your eating out, find 15-30 minutes to exercise per day, and get at least 6-8 hours. When these three things are out of whack, your overall stress is amplified.

So are you stressed? What do you do to temper your stress?

 

The Cost of Job Stress
Image source: www.top10onlinecolleges.org

Will You Upgrade This Holiday Season?

 

Oh, the holidays. A time for turkey, jingle bells, and retail madness. In the past few years, the holiday season has also been one of technology upgrades. Many tech companies conveniently choose the early fall to debut new and upgraded products, just in time for the holiday season. I think it’s safe to say that there are new cell phones or tablets under many, many Christmas trees each year.

So will you upgrade this holiday season? Here are some of the new offerings to consider:

iPhone 5S or 5C – Apple is undeniably a giant when it comes to phones and tablets. Their newest phone offerings come in two versions – the iPhone 5S and 5C. The 5S is what you would expect from a typical Apple upgrade, with fancy new colors and fingerprint technology. The iPhone 5C is basically last year’s iPhone 5, repackaged in a colorful plastic housing. Rumor has it that so far, the iPhone 5C is not selling as well as anticipated.

iPad Air – The iPad Air is the most recent Apple offering. While it seems as though a lot of the specs of the iPad have only gotten minor tweaks, the look of it is very different. Weighing in at a sleek one pound, the iPad Air is even more portable than its predecessors. The newest iPad also boasts a bigger screen.

iPad Mini with Retina – The iPad mini has gotten an upgrade, too. While the look of the device is basically the same, it now has the same technology as its larger sibling, adding Retina display.

Galaxy S4 – Samsung’s direct competitor for the iPhone is their Galaxy line. The newest model, the Galaxy S4, has a few changes from its predecessor, the Galaxy S3. It has a larger screen (5” instead of 4.8”) although the size of the phone itself has only become slimmer, not bigger. Along with these changes, it also features an upgraded display and new apps that are formatted specifically for the S4.

Galaxy Note 3 – Samsung’s Galaxy Note series is something of an anomaly in the cell phone world. It’s huge, almost tablet-like display definitely isn’t for everyone. But for those who don’t mind its large size, the new Note 3 has some cool features. The Note 3 is available in 3 colors, which is new. Users say that the Note 3 has one of the best displays on the market.

Google Nexus – Google’s Nexus line is still a bit of a mystery. They have not yet unveiled their new products, likely to be the Nexus 5 phone and Nexus 8 tablet. Hopefully we will hear more about these products soon, as they are likely to be major players in the holiday tech-buying frenzy.

So which of these new gadgets will you be buying or gifting this holiday season?

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.