Facebook’s First Year as a Publicly Traded Company

 

Quite a few things have changed for Facebook since the company went public almost exactly one year ago.

In addition to offering stock to employees and others who were interested, Facebook’s public trading debut has been the precursor to many changes for the company. Originally, Facebook was perceived less as a business entity and more of what we truly think of as a social network – a place for people to connect as the bottom line. Going public has obviously changed that image. Mark Zuckerberg might not have planned to own one of the biggest business success stories of the twentieth century, but he absolutely does.

Facebook is now up to approximately 1.1 billion active users and has a staff of 5,000 in its California headquarters. As a personal user, there have been many surface changes made as well.

I’ll explore a few of the changes:

More Blatant Advertising

In the past, advertising on Facebook has been a very minor annoyance, if any. Ads appeared on the right side of your screen if you were using the traditional site to browse. In the mobile app, there was virtually no advertising. This has changed with the advent of sponsored posts. Sponsored posts as well as “suggested likes” are now appearing even in the mobile version of Facebook. While it is understandable that the company has to generate revenue like any other, this change hasn’t been well received by everyone.

 

Search

This is the newly re-named search function in Facebook. Now through Facebook Graph Search, instead of typing in someone’s name and searching for them, there are many other ways to find people who are interested in similar things, or any number of other correlations. For example, you can now search “friends of John Smith who like canoeing” and people meeting the said criteria will show up. Interesting, but some feel as though their already somewhat precarious privacy is being invaded by the new search.

 

Facebook Home for Mobile

– Facebook Home is new software that you can download to your smartphone to put Facebook front and center. Some companies are also now selling phones with Facebook Home pre-installed. The software makes it so that Facebook is essentially always open on your phone. It also gives you the ability to post directly to Facebook from several other apps.

Overall, Facebook has made quite a few changes in its first year as a publicly traded company. Some have gone over well with its users and some have not. Facebook and its staff need to continue to carefully consider any changes that they make in order to keep their massive and loyal user base.

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Facebook Graph Search – A first Glance

Facebook Graph Search just became available to me about an hour ago.  I want to start by saying I’m generally not impressed with the new shiny toy thing, and I’m not going to say this is a “game changer” but I think there might have been a groan or two from Mountain View, CA (Google Headquarters).

After a quick first glance Facebook Graph Search has given Facebook a nice shot in the arm.  That’s a good thing.  The searches seems endless, and you can get very specific as you’ll see blow.  You can really do a deep dive of what you’re looking for as Facebook has included several filters.  I’m from the camp that online privacy is dead, but even I felt slightly uncomfortable how you could pinpoint an users likes and preferences.  It was all available before Graph Search, but now it’s really at your fingertips and much easier to access.

 

Facebook Graph Search

So as you can below Facebook allows you to search for people, places, and things.  Facebook gives you about a 45 second tour.  You start with a main menu that includes “My Friends” and “Restaurants nearby” –

Facebook Graph Search

 

 

 

 

 

 

 

 

 

 

 

 

 

Restaurants nearby

So if you search “Restaurants nearby” you’re going to get local restaurants that have Facebook Business Pages.  While an argument can be made that every local business should have a Facebook Fan Page already, companies that don’t have a page will be at a little disadvantage.  It will be interesting to see how Business Pages over the next year with the arrival of Graph Search.

Restaurants Nearby Facebook Graph Search

 

Refine your Search

I searched Museums in New York, New York.  It will bring up all the museums in New York City that have a page.  You can also see that it shows all my friends that “Liked” each museum.  You can also refine your search to show other places such as bar, hotel, and movie theaters.

You can refine your search by Place Type, Liked By, Name, Places In, and Visited by. This will give the user searching pinpoint results.

Facebook Graph Search NYC Museums

 

Graph Search Web

There will be times when your search will need help from an outside source.  That outside source is Bing. Right now 50K SEO consultants are running to optimize their clients sites for Bing.  Oh no…

The search for “social media consultants new york city” brought me to a Web Search.  Now you don’t leave the Facebook site, but the results are pulled from Bing.  Well you didn’t think they were going to use Google did you?

Graph Search Web Bing

 

My friends who like Bon Jovi

Basically you can search “My friends” who like anything.  In the example below I searched, “My friends who like Bon Jovi”.  Here are some of the results.  Again, you can refine your search results.  The other point of interest on these search results are the month and year that you became friends with someone.

Graph Search - My friends who like Bon Jovi

 

Facebook Graph Search – At first glance I liked what I saw.  This will certainly keep users on Facebook longer.  The Graph Search also allows us to see what friends like and that is very powerful.  For example, we are definitely motivated to try restaurants that our friends like and recommend.  While the detail (a full review of a restaurant) isn’t there yet, I can see this being a resource that people use.  A recommendation from a friend goes a long a way, and makes our buying decisions easier.

Undoubtedly there will be bashers of the new Facebook Graph Search, but that’s to be expected of anything big and new.  This is fresh out of the oven, and while I tested it for about 2 hours, the Graph Search looks very solid.

I hope you found the article valuable.  Please share if you liked it, that would be much appreciated.  I look forward to your comments.