8 Reasons Why Webinars Are Taking Over the Web One Video At A Time


Conducting Webinars is an amazing way to get your business or service information out there with low overhead costs. Many webinars are conducted right in the home or office while reaching thousands of people using the internet as a tool. There are a few reasons why webinars are becoming the most popular way to make contact to potential customers. I recommend checking out this guidebook here.

1. Convenience

Just about everyone has an internet connection. This internet connection can likely handle a streaming video. Webinars connect people without the discomfort of having them to even leave their homes. Conducting a webinar is rather simple and can be done from anywhere as well. This can be done from a hotel room with an internet connection or from a convention hall as a compliment to the presentation already being conducted.

2. Promotion

Presenting a webinar is a great way to promote a product or service. This promotion can become invaluable in the long run. Using webinars provide an outlet to be able to present services and products in a marketing production gives the presenter a forum to connect with others. Potential customers are able to ask questions about the product and service while gaining knowledge about it.

3. Establish Credibility

Your company or ideas can be established and declared while giving credibility to those ideas. By conducting a webinar, this allows for the presentation of ideas and proof of the validity of these ideas. Using a webinar service gives the business or idea a gauge on the responses from the attendees.

4. Education and Training

Training can be done via a webinar to introduce concepts that allow for the further education of the viewers. This training can be conducted online and provide for immediate feedback. Evaluations can be done on the spot and allow for instant communication.

5. Brand Awareness

Setting up a webinar will provide a wide range of brand awareness that will result in a greater customer base. This awareness works much like a commercial where your customers are directly involved with the process. By using a webinar, you can provide brand awareness that puts are visual image in customer’s minds while being able to deliver critical information regarding the product or service being presented.

6. Reach

The reach of the webinar is only limited to that of the internet and this is a rather big place. Conducting a webinar allows you to reach just about anyone. With creative marketing and design, this will draw visitors in and will provide for potentially new customers. These new customers will have a personal connection to the presentation and have initially invested their time in viewing. Using a wide range of resources, the presenter can easily make contact with these potential customers.

7. Contact Creation

With each webinar, contacts are being forged. To sign up for a webinar many must provide an email contact and some may even need to provide demographics. This allows you to generate a potential client list that will allow you to make a connection later, even if they didn’t subscribe at the moment. This list can be used to invite them to future webinars and other related products that they may be interested in.

8. Cost Effective

The overhead on conducting a webinar is extremely low. In most cases, you will only need to have a decent internet connect, a webinar service provider, and a computer with a camera attached. This is the most basic setup but still provides for a great deal of connectivity. Having a large production setup doesn’t necessarily mean a greater range of connectivity. This is dependent on how well you marketed the webinar. Many webinar providers like INXPO allow for an amount of marketing that they provide in which you can increase your attendee level.

There are indeed many reasons why the increase of webinars are becoming an effective marketing and training tool for thousands. The most important is that of connectivity. The problem with certain marketing techniques such as email lists and even infomercials is that they are unidirectional. With webinars the customer is an interactive element of the process.

How Social Networking Sites Can Help Students to Study for a Test



Over the last decade, social media has become an important means of communication, particularly for young people. In early 2013 social media giant Facebook reported that it had exceeded a billion monthly users, most of whom accessed the site through smartphones or mobile devices at least some of the time.

Facebook and other social media platforms are an integral part of how today’s students express themselves, organise their schedules and communicate with their friends. However, despite appearances, social media isn’t just for entertainment; social networking has educational applications, including helping students study for exams. A 2012 survey conducted by Online Colleges determined that two thirds of faculty members surveyed had used social media in the classroom. Here are just a few of the ways in which social media can help students with their studies. 


One application of social media in the seminar room is scheduling: educators can create class Facebook pages which host announcements of upcoming assignments and deadlines, and a course Twitter feed can provide students with up-to-the-minute information on classwork and other relevant events. Creating social media spaces for courses also allows students to talk to one another about their work, which can be extremely useful when a test is looming.


Outside of class, most students who discuss work probably do so face-to-face, by email or using other person-to-person methods. This can result in a situation familiar to many teachers: the most enthusiastic students pull away from their peers, reinforcing one another’s success and leaving students who are struggling behind. 

Using social media for class communication opens up class discussion to include all students – and possibly teachers as well. Students can use Twitter or Facebook accounts to talk about what they’ve learned in class, asking questions and providing each other with assistance. Dr Rosie Miles, Senior Lecturer in English, has even experimented with new methods of discussion online by asking her students to tweet ‘in character’ as characters from works of Victorian and Edwardian literature. For those who require more unconventional methods to help them revise, activities such as this can be of great benefit.


Educators who reported using social media often used it to provide materials students could both study in class and continue to use at home, which is often the case for those studying for a postgraduate degree. For example, video sharing sites like YouTube allow students to watch documentaries, scientific demonstrations, historical footage and more. A one-line link in a social media post can connect the student to this resource, something that would have been impractical prior to the advent of social media. Students can then discuss their thoughts or ask their peers questions by leaving replies under the link, which can be a fantastic way to expand on ideas prior to an exam. Other useful tools for this kind of task include photo-sharing services such as Flickr.

There are also thousands of blogs and social feeds that exist for many subjects and are excellent for bolstering existing learning. For example, museum accounts on Tumblr provide links to virtual collections, while science vlogs give experimental demonstrations that might be outside a class’s budget. A class social media feed allows teachers and students to quickly share links to these resources. Sites such as Tumblr or Pinterest make it easy for multiple contributors to share items to a single group space.


Like all technology, social media is not without its disadvantages. Some educators feel that social media messages can’t convey the complexity students need to master a subject. Academics Emma Rich and Andy Miah organised a Twitter seminar for students in February 2013; while successful, they worried that tweets had a tendency to oversimplify complex debates and that students would be unwilling to speak up in a public online environment.

Despite this, the numerous successful uses of social media in the classroom have already shown that it can be a useful tool for students both in lessons and while studying for a test. Getting the most out of social media requires a little extra work from educators and students alike, but the potential for improved communication and ease of research is well worth the perseverance.


Henry Marshall is an Information Technology teacher at a secondary school, with an interest in blogging, social media and it’s use in education.