5 Everyday Ways to Treat Your Customers Better

No matter what your business there is someone, somewhere who you have to keep happy. That may come in the form of traditional customers, a larger company that buys your products, or even clients who retain your services. Trying 5 Everyday Ways to Treat your Customers Betterto keep up with the daily demands of your business is work enough; finding the time to go out of your way to keep your paying clientele happy may seem completely close to impossible.

Luckily there are some simple, everyday ways to show some love to your consumer base without having to do a whole lot.

Take a look at just a few:

Set up “thank you” emails. Use that email list you’ve been building for more than promotional reasons. Send out a “thank you” message that coincides with a particular milestone – company anniversary, calendar holiday – or just for no reason other than to show your appreciation. Try to set up two or three of these each year.

Anticipate needs. Keep excellent records through customer relationship management software and know when your customers will be needing something from you. Take those opportunities to reach out first, or to provide a discount on the product or service. Your customers should not always be the ones who have to approach you – with automated software, you can have the ability to reach them first.

Utilize social pages. Make use of these channels to highlight customers and showcase them in positive ways. It’s also vital that you monitor the questions and concerns that come in through social media pages so you can have a quick response – making your customers feel like they are priorities and eliminating any online negativity.

Pick up the phone. When there is a dispute or complaint, don’t hide behind an email chain. Pick up the phone and put a human voice behind your company’s digital persona. Sometimes just listening to what a customer or client has to say will bring them satisfaction with whatever was bothering them.

Reward them. Loyalty is not easily earned in the increasingly digital marketplace, so fan that flame whenever possible. Offer your customers exclusive discounts for signing up for your email promotions, or a lower rate after a certain number of purchases or amount of time. You can even run contests and giveaway products or services. Find small ways to give back to your loyal following that will boost your business reputation and bottom line.

Keep your customers smiling by thinking like they do. Show that you care not just about that first sale, but about maintaining a long-term relationship.

How do you keep your customers happy?

Megan Totka is the Chief Editor for . She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Dummies Guide To Dealing With Irate Customers


Online companies, regardless of how great their products or services are, will inevitably encounter angry Dealing with Irate Customerscustomers at some point in time. Customers can get upset for several possible reasons; some warranted, some not. However, the key is to help resolve the issue at hand in the most effective way possible. This pertinent task lies in the hands of a company’s customer service team because these individuals are the problem solvers. So, if you’re in the business of customer service, check out the list below for the top three ways to deal with someone who is angry or upset.

1. Address The Problem

When dealing with an angry customer, whether it be via email or over the phone, the first thing you need to do is identify why they’re upset. Pinpointing the problem right away will make it easier to figure out a solution (more on that later). So, are they dissatisfied with the service? Have they been overcharged? Do they want to cancel a membership? Canceling a membership is one of the most common reasons that customers get upset, and most of the time it’s because they can’t figure out how to cancel on their own.

These customers get frustrated that they have to contact someone for help with something that really should be much simpler. If that’s the case for your company, it may be smart to create a cancellation page that makes the process simple for customers. For example, Instant Checkmate has an entire web page dedicated to canceling a membership, which allows customers to cancel online, over the phone, or by email. By simplifying the cancellation process, the frequency of angry customer calls and emails may decrease significantly.

2. Show A Genuine Interest In Helping

Every customer, whether they are angry or not, expects to interact with a professional who is friendly and genuinely interested in resolving the issue at hand. Showing that you are invested in helping will calm the customer down right away because they will be confident that their problems will be solved by whatever means possible.

The last thing a customer wants is to deal with someone who is moody and unhelpful because that immediately shows that the company doesn’t care about customer service. If that is the case, then you can bet that they’ll end up getting even more upset because they feel that they’re not getting the attention and help that every customer deserves. Some companies, like Zappos for example, will talk to customers for hours on end to solve a problem, which shows how much they value customer service.

3. Work Together To Come Up With A Solution

When it comes to resolving an issue, particularly when a customer is angry, you must work together to come up with a viable solution. This means that you have to be flexible, answer their questions, and listen to their concerns. In order to be effective, there must be an actual back-and-forth conversation between the two of you, as opposed to you simply telling them what you can do and what is going to happen.

This conversation will make the customer feel more involved in the process, which will lead them to feel more confident in your company’s customer service efforts, as well as your overall brand. Even the angriest customers can experience a change of heart based solely on a successful interaction with a diligent and helpful customer service representative.

Have YOU ever had to interact with an angry customer? How did you handle the problem? Let us know in the comments!

Andrea Herrington is a blogger from Palo Alto, CA. She specializes in writing about customer service and business development.

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