How to Adjust Your Website Content for Better Search Engine Ranking?

 

Looking for the higher online rankings? There are numerous things and facts that are useful for the development and improvement of the onlineAdjust Your Website Content for Better Search Engine Ranking ranking. In most of the cases the people who are working online as company holder, website holder, blogger and optimizer try to use the search engine optimization for effective growth. This is usual and it doesn’t need any type of explanation. Recently, the web content management has become the major issue for the people who have not got the real progress estimated at the time of starting. This is alarming for everyone. What can be done for the solution?

We have counted some points for the improvement of the search engine optimization impact on the online ranking of websites. The web services are available that’s why there is no problem for the online users to stay in touch with the technical service providers. Focus on the givens steps to make the web content more useful.

Improving the writing skills

First of all, the search engine optimization of the web contents needs improvement. How to improve the web contents? The web contents can be improved by using the new techniques of web content development. It means that writing skills should be developed in a faster way. Don’t try to use the ugly styles in order to impress the readers because it will make your reputation very bad in online world. It is required to maintain the content writing rhythms and styles for better production.

Seeing the current writing trends

It is very important to see the current writing trends. If you are not a commercial writer or having less experience of web content writing then you should not use unauthorized methods. It is required to use the methods having good potential for the better adjustment of the web contents with the purposes. Definitely, you might have several purposes for what you are investing online. In order to get secure online investment the online users should maintain the current writing trends.

Publishing the web contents in a deliberating manner

Don’t forget to set the publication styles. It is the most important thing for the online users who want to get success in this field. The essay writing services can be used to get the excellent turnouts. On the other hand, there are numerous benefits of using the essay writing service. For example, when someone uses the commercial web content writing services he gets a chance to meet with all the requirements of current times. It is really excellent because it is required for the right adjustment of the web content for improved search engine ranking.

Have you tried these suggestions for enhanced web content efficacy? Remember, all these suggestions and techniques directly change the effect of useful search engine optimization services for the betterment and improvement of your websites and blogs. It is a must for you to maintain the working relationships with the online essay writing experts and services. This will help you to get more benefits in this difficult world.

John Kravz is a representative of best vpn reviews, that educates and reviews VPN providers, suited for non-professional computer users.

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The Dark Side of SEO

It seems the confusion over acceptable SEO (search engine optimization) practices continues to rage on. The battlefield is the Internet, and the prisoners of war are the writers, marketers and publishers who are trying to produce high quality content and figure out the best way to deliver that to the people (we KNOW you’re out there, somewhere!) who want to read it.

But, thanks to Google’s many and ongoing algorithm updates, it’s not going to get any easier any time soon. So, we hunker down, do our homework, decipher the latest bits of SEO advice and continue moving forward, the best we know how.

One of the latest points of contention over what’s acceptable and not acceptable as far as SEO best practices has to do with article directories (also known as content farms or syndication sites, though one does not necessarily imply the other).

Here, we will discuss why article directories and syndication sites have grown to acquire a pretty bad reputation in the world of SEO, and whether or not you’ll suffer when and if you decide to use one.

Article Directories and Link Building

Once upon a time, the SEO industry was a place where you could write up one little article (about 400 words), include a link back to your website, submit that article to any number of article directories, and sit back and wait and hope that others will find the article and then publish it on their own sites for content. Well, to put it bluntly (and most SEO know-hows already know this) those days are gone. Long gone.

Because of duplicate content filters and link penalties from Google, most web developers have given up on article directories, and that’s for good reason.

However, there’s something to be said for the article directories that are still around, soliciting fresh content, as well as the syndication sites who continue to republish content, some of which really IS good.

As with many things complex, the devil lies in the details. First off, all article directories are not syndication sites, however, all syndication sites ARE article directories.

Once you wrap your head around that, you can start to realize this: all article directories are certainly not created equal.

Separate and NOT Equal

Just like any other website, company, or software, article directories and syndication sites can be really good, or they can be really bad. Most fall somewhere in between.

The point here is that when you look at HUGE (and arguably successful) article directories like Ezine Articles, you might think to yourself, “How could publishing an article here result in me receiving a penalty from Google?” Well, it can, and let me explain just how.

It’s not that uploading one unique article to one article directory will necessarily earn you a negative ding. But rather, uploading the SAME article to MANY different places will certainly earn you a bad reputation (duplicate content), just like if you syndicated the same article to many different websites (also duplicate content) in order to spread that content with a link back to your company all over the web.

That is how BAD link building works, and Google will penalize your website for it.

So, make sure you pay attention to the quality of the article directories and syndication sites you’re interested in working with. Those who are spraying spammy content all over the web are the ones who are giving everyone else a bad name. However, there ARE reputable sites out there who publish high quality content. Business2Community is one of them (and I happen to contribute to it).

Just keep in mind that most are a mixed bag, as that is the nature with sites that are eager for content and so, must be low with their standards.

Black vs. White Hat SEO

Syndicating your content over the web is a big time double-edged sword. On one hand, you want to get your name out there, as well as your website’s name, and you want links out there over the web that point back to your site to help you gain traffic. That’s all perfectly understandable.

But—BEWARE of unethical SEO practices, logically dubbed “black hat SEO.” These types of practices will bring you nothing but frustration in the long run, likely earning you a dreaded Google penalty for your website (like I mentioned earlier).

Staying away from black hat SEO means staying away from syndication sites that will syndicate your content in places it doesn’t belong, as well as you posting your own content in places it doesn’t belong. If you’re writing about small business advice, you shouldn’t be posting to sites about gardening (for example).

One way to get around the negative duplicate content ding, while still syndicating your high quality content to get your name out there is to use the canonical tag.

While the canonical tag is designed in many ways for e-commerce sites who MUST have duplicate content on their sites for high usability, it can also be used for syndicated content. Once you add a canonical tag to your content, that page will not be indexed, and thus, it fixes the issue of Google finding the duplicate content and penalizing you for it.

In addition, this will help the page with the original content gain higher ranking, which, in reality, is the way it should be. Image courtesy of Flickr user del mich.

Kelly Lucia is a first-hand contributor at ChamberofCommerce.com and PostsbyGhost.com. When she’s not writing high-quality content in the form of blog articles and strategic website copy, she can be found working on SEO projects for large-scale Chicago clients, composing clever tweets and Facebook status updates, and even proofreading part-time for local advertising agencies.

8 Ways to Retain and Attract Your Mobile Audience

 

Now that your video library is ready to launch, do you think your audience is ready to watch and interact with your content? Use the following tips to attract and hold your staff or customer’s attention and gain a positive ROI on your mobile video program.

1. Define learning personas. Before you create the content, it is important to determine what your audience needs to learn to be successful. By setting up criteria to meet the goals of the program, you will create content that is not only relevant but targeted too.

2. Create simple mobile video interactions. With mobile phone viewership, video presentation software should be simple and easy to use. Keep the video content short – no more than five minutes – and don’t use fancy or complicated navigation buttons.

3. Make sure your content loads fast. According to the University of Massachusetts Amherst and Akamai Technologies’ study, people don’t like viewing an online video if it does not load fast – as in two seconds or less. By the ten-second mark, if your video has not loaded, about 40 percent of Internet users will abandon the video, reports CNN.com.

4. Identify key staff to function as mentors and product champions. Choose enthusiastic and energetic early adopters who believe in the importance of the informal learning program. Encourage monthly meetings with the staff to facilitate the use of the mobile video library for new product pushes and offsite training opportunities.

5. Consider mobile bandwidth limitations. When viewing the content on a small screen, the end user may experience slow Internet connections or video downloading restrictions. A video library dependent on a high-speed Internet connection, or is graphic heavy, can affect the mobile video learning experience negatively.

It is also important to take advantage of the times mobile viewers have access to an Internet connection to synchronize with your video server and download large graphic elements and video files.

6. Think about context. It is important to know how, when and where the user will view the mobile content. For example, most users view tablet content and television content simultaneously. While people typically use their smartphones throughout the day to check social media sites, view text or email messages and watch videos. If you don’t know when and where your content is viewed, install an analytics program to measure user behavior and monitor video watching times.

7. Customize the experience for the small screen. Instead of reducing the size of your desktop video content for viewership on mobile screen, create new and relevant small-screen videos. In fact, when designing a mobile video program, you should strive to create a familiar and unique experience for the tablet and smartphone screen.

8. Be creative and make the experience fun. Make sure you choose video presentation software that allows for commenting and social media sharing. If you have a company-wide intranet, encourage users to create user-generated content to complement the video training experience. Encourage the staff to take pictures of each other watching the videos on their devices to show examples of engagement and people having fun learning.

Image: Anymeeting.com