Sun Tsu: Is Business Like War?


I recently received a call from a young designer who I met when she was in art school. I reviewed her portfolio and several years later at a local graphic design group meeting, she reintroduced herself and thanked me for being kind and helpful in that review. She became an avid reader of my articles on the design business and while telling me on that phone call about a job from hell, she said she needed to “borrow (my) bastardness.

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