The Social Media Manager I Want

social media manager

I have been watching the Lion King today. I’m not sure how many times I have watched it, but it’s a fantastic movie. My son loves it, and he keeps watching it over and over again. It’s like he’s watching a brand new movie every single time. He’s like that. I know every little detail in that movie by heart. Still, it’s like he’s looking for new things to appear, things he missed the first 50 times he watched the movie.

And, sometimes I’m like that too. Not when it comes to watching the Lion King, but when it comes to social media.

It’s like that quote from Einstein, the one about insanity. I’ve been staring at the screen, waiting for things to happen for so long, and I realize that things are happening. I’m social, but I feel like I’m everywhere, and at the same time, it’s like I’m nowhere at all. I don’t have any control. Or maybe I do. I just don’t know. I’m doing the same things over and over again, and I’m expecting new things to happen.

I need a brand new social media manager…

What a social media manager is

I need to focus on social for a while. I know what I want, and I know why I want it. The only problem is that I haven’t found it, at least not yet.

I am using Twitter, and I am using Facebook. I am not as active on Google+ or LinkedIn or Pinterest, but I’m a member. And I’m a member of several other social media sites as well. But, the thing is, I don’t want to keep logging in everywhere to see what’s going on, and I don’t want to keep publishing the same things across all the networks.

I want to be using a social media manager, where I can post where I want, when I want, and I want to be able to do everything by using one tool only.

Yes, one tool only. Not one tool for Twitter only, and one tool for Facebook, and not one tool for publishing posts. I need one tool to rule them all.

3 Features I really want and 2 More

I have been using HootSuite for a while, and it’s more or less fantastic. But it’s missing a few things. The same goes for Buffer. I love how powerful, yet simplistic it is. And there are so many other cool services as well. But, so far, I haven’t found a single one where I can manage everything. I might have too high demands for a social media manager, I don’t know.

Here it comes.

Publish everywhere

I want my social media manager to be able to publish my content where I want and when I want. This means that I want to update my status, and pick Facebook, Twitter, LinkedIn, G+, Pinterest etc.. and schedule it. I want to publish it to one social media site, or many. And the schedule part is important.

Track keywords and organize

I want to be able to track keywords. So when I person mentions my blog in a tweet, or in a blog post, I want to receive that information. And I want to be able to respond to it. I want to be able to track everything, a lot like I am using Google Alert.

And, I want to be able to organize everything I track, so it’s easy to find it.


I love statistics, and I am using Clicky to see what’s going on. I need some kind of analytics to test and improve what I’m doing in social. I need to understand what people are replying to and what people are liking, and what’s going on.

I don’t just need to see how many people have retweeted my posts, but I want to see how many actually clicked on the links inside the posts, and how many liked my Facebook updates, and how many visitors I had on my recent blog post.

Organize and Reply to Blog Comments

I simply love comments on my blog posts, and during a day, I receive too many on both old and new posts, and it’s hard to keep up with replying to them all. I want to be able to reply to everything, and I need a system to organize it for me, and I want to be able to reply to all comments from a social media manager, I don’t want to log in to my blog to do that.

The inbox saves the day

Finally, here’s my point to what I really want.

Do you remember the image at the top of the post? It’s from a service I started testing a few hours ago, it’s called Postling. I’m not saying that you should try it, because I don’t know enough to say anything good or bad, at least not yet. But, one thing that I really like about it, and one thing that I have been thinking about for a long time, is how important an inbox is.

To me, a social media manager should be organized like email, and everything should be inside an inbox. We can use filters and add different things to different folders, but the inbox is where we get everything from all the various social media sites. I receive every mention on Twitter and every tag on Facebook, and every comment on my blog posts inside one inbox. And from this inbox, I can delete, reply or just read. I can do whatever I want, and I have total control, because I find it all in one place.

I’d love to hear your thoughts on social media managers

Are you using a social media manager? If you are, which one? And what features are you looking for in a social media manager?

Jens P Berget

Jens P Berget

A Norwegian guy, writing about marketing strategies. Topics related to Internet marketing; blogging, copywriting, seo, and social media.

Website: SlyMarketing

Twitter: berget