Take a second and think about the blogs and websites that you visit the most often. Are they sites that have large blocks of uninterrupted text? Doubtful. Most of us prefer to visit sites and blogs that have a high level of visual interest. This is the reason why Pinterest is so successful and why businesses are incorporating it into their marketing strategies.
Personally, I love to cook. But would I be likely to visit a cooking blog that doesn’t have photos illustrating the steps of the recipe, or at the very least, a beautiful photo of the final product? No, because it’s hard to imagine how this great-sounding recipe should turn out if there is not a photo of the finished product.
The same goes for blogs and websites in all industries. Ryan Biddulph mentioned in a recent post that his site began to generate more traffic when he added images to each post. We are still a very visual society. If anything, the advent of the Internet and the subsequent movement of advertising and marketing to online platforms has driven us to be even more visual. Keeping your blog or website visually interesting will keep you readers/visitors coming back again and again.
Luckily, there are quite a few ways to add visual interest to your site. Here are a few easy suggestions:
– Using photos on your site can seem like an obvious suggestion, but you would be surprised how many people do not share photos. Usually the posts that get the most hits are the ones that contain several photos. Instead of a wordy blog post, sometimes just a quick photo share is the way to go. People love to look a photos, they feel like they are getting a glimpse into someone else’s world.
– Have you ever realized that while you probably don’t notice every graphic on a website that you always notice if there is a lack of graphics? To me, a site without any graphics, fun fonts, or color looks like someone forgot to finish it. The last thing you want for your business or even personal blog, is to look like you didn’t put in the time or effort to finish the site. There are tons of websites where you can attain free graphics to use on your site. If you can’t find what you want for free, sites like Shutterstock offer relatively inexpensive graphics for purchase.
– The use of the infographic on blogs and business sites is still relatively new. But infographics have caught on and the use of them is now spreading like crazy. They are a great way to cram a ton of information into one visually interesting space. Infographics use different fonts, images, colors, and sizes in order to relay information that otherwise could be thought of as dry or boring (read: statistics). You can pay a graphic designer to design an infographic for you, or if you are savvy with editing software like Photoshop, you can even make them yourself.
Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.