trans·par·ent - easily seen through, recognized, or detected.
Transparency is frequently sought after in the world of Blogging. Generally, transparency makes the organization or individual more attractive to the reader. We tend to show more trust when the source is open, and shows some vulnerability. Bloggers also care about traffic. Whether we want to admit it or not, most of us care. It may not be #1, but it’s up there. We all like visitors.
Over the last 4-5 months I’ve found four individuals that share their traffic data along with any income they bring in through blogging. Month in and month out they post their numbers. They provide detail on what worked, and maybe more importantly, what didn’t. Both newbies and veterans can learn from their experience.
Magnet4Marketing – Is a site that provides online marketing and blogging tips. Fabrizio Van Marciano resides in the UK and started this blog in mid 2010. His motivation for sharing his traffic reports is twofold. He does it to inspire other bloggers, but also to leave a footprint for himself to see what has been successful. Here’s part of Fabrizio’s traffic results from April 2012.
While it was a hectic month for Fabrizio, where other commitments chewed into his blogging time, the site still attracted just shy of 10K unique visitors. Over 80% of the traffic comes from Google/Organic. A combination of solid keyword research and a ton of content. Fabrizio goes into detail about improving bounce rates along with other helpful hints on his site.
TrafficGenerationCafe – Ana Hoffman brings readers, as the title of site suggests, information to generate traffic. Ana provides a great education on Marketing Tools and SEO. As Ana says, blogging is all about “Walking the Walk” and that’s her driver for sharing results.
This Google Analytics shot displays the traffic sources for March 2012. Ana provides additional detail about the new Google rules, referral traffic sources, and her March income from the blog. Great information that is helpful to any blogger looking to generate traffic.
Dragon Blogger – Is a Technology and Entertainment portal, the creation of Justin Germino. The site had an incredible 103K unique visits over the last month with 132K pageviews. Yes, Wow. Each month Justin delivers a breakdown of his earnings that gives great insight to his paid sources.
TheFinancialBlogger -This financial blog is the main contributor of a few sites that brought in 290K visitors in February, including over 400K pageviews. The blog income report gives plenty of detail on the revenue generating pieces including: Adsense, Affiliate deals, Private Advertising, and Niche websites. The sites collectively took in over $10K in February 2012, although expenses were roughly $4K. The breakdown of the earnings and traffic is robust. Mike also provides a monthly snapshot of his assets and net worth It would take quite some time to get through all the content.
So, are you publishing your traffic stats monthly? Once you’ve hit some numbers you’re comfortable publishing, what better motivator than to share your traffic data with your readers. You’ll be providing your audience with a learning experience while pushing yourself to maintain/exceed previous traffic numbers.