Is Email Marketing Still the Best Strategy?

Some people would certainly tell you that marketing strategy has moved away from email marketing and more towards apps, texting, and other methods of mobile communication. However, some companies are saying that email marketing is still the way to go.

Do you have an email address that is mostly dedicated to receiving email from companies that you purchase from or are interested in? I do. Currently, that inbox has more than ten thousand emails…I don’t delete them on a very regular basis. And this is after a major cleanup last year where I took several days and unsubscribed from probably several hundred companies who were sending me messages.

But you know what? I check that email address every day, sometimes several times a day. I like getting email promotions from companies that I regularly shop with. Sales, promotions, and information about new products that are teased in the subject line of an email are definitely a way to get me to click through. And since it’s all about getting people to open your email, they are definitely being successful.

I definitely think that some people would argue that companies are moving on to other marketing strategies. Any time you check out a social network (which, let’s face it, for most of us is quite a few times per day) there are ads for companies everywhere. Sponsored pages, sponsored tweets, and sponsored posts abound. That’s not even mentioning that seemingly every company has an app for that. You’d be hard pressed to visit any business site on your phone or tablet lately without that little prompt at the top, asking you to download their app.

According to a recent Huffington Post article, people who click through to a website from an email typically spend more time on a website and subsequently spend more money on that site as well. Email marketing is fairly simple to track. You can find out how many people opened your marketing email by keeping track of email metrics. Because email is accessed by many people primarily from their mobile device, email can be one of the quickest and easiest ways to reach just about anyone, any time.

With all of that being said, how do you respond to email marketing campaigns? Or is there a better way to reach customers, followers, or readers? Social media? Please share your thoughts!

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Maddie Heinen is a regular contributor to ChamberofCommerce.com. She is a freelance writer who specializes in blogging, content creation, and social media. When she is not working, she is taking care of her two kids, husband, and home in Central Florida. Maddie enjoys reading, shopping, and is interested in real estate. She is currently working on establishing her own internet-based media company, Red Hibiscus Media, which will specialize in both online content as well as print material.

Social Media Dos and Don’ts for the New Year

 

Social media is definitely a quickly-changing and adapting technology. We’ve seen countless changes in social media over the last year. Just think back to what Facebook looked like on January 1, 2013 – it’s a lot different than the social media giant’s homepage looks right now.

So in the spirit of change, I think that people and companies should be always evolving in their social media strategies as well. Do you notice people on your Facebook timeline who post what seems like the same thing over and over again? I do! So to ring in 2014, let’s evaluate our social media practices and retire some things that people are frankly getting sick of. Here are a few dos and don’ts for the New Year:

Don’t feel the need to comment on every news story – brands in particular seem to feel the need to weigh in on every national news story via social media (Twitter seems to be particularly popular for this). Unless the story is directly related to your company or industry (and even that can be a stretch) then it can come across as disingenuous to offer your thoughts.

Don’t masquerade marketing materials as content – while it’s fine to incorporate marketing ideas and collateral into your social media pages, be upfront and honest about what they are. Followers and/or customers don’t want to be lured into reading or commenting on something that is merely a ruse for marketing.

Do have great customer service via social media – take the time to formulate a strategy for social media customer service that includes fast response times and legitimate answers to questions. No brushing off customers or forcing them to email or call instead of having their questions answered where they asked them – on social media.

Do post quality content, often – make sure that you are posting things that you genuinely think your followers will be interested in. This can include linking to outside sites, other people’s pages, news articles, and more. Just make sure that what you are posting is relevant to those who are following you. Don’t just post any old thing that you think is interesting – think like someone that you want to follow your brand.

We all know that social media is a great tool. Make the most of it for your company in 2014!

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Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.