Pinterest and Holiday Giving

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30 Days of Pinspiration Calendar This holiday season, many retailers and online businesses have made charitable giving a focus. This isn’t really unusual, however, the ways that they are going about it could be considered unconventional.  For the past few years, retailers have been turning to the internet for sales and marketing. This probably isn’t news to anyone. However, they are beginning to use these social outlets to promote charity as well. Companies are not only showcasing their own charitable causes, but also encouraging their followers and customers to do so as well.

One of the major social media networks, Pinterest, has taken it to a whole new level. For those who may only be personally familiar with Pinterest, let it be known that businesses are rapidly increasing their presence on the network as well. There are many ways Pinterest is being used by businesses.  Many use Pinterest for marketing purposes, and some also use it just to keep customers engaged, much like a blog or Facebook page can do. Pinterest has the advantage of drawing in people who are more interested in visuals than in written content.

This year, Pinterest is spotlighting 30 brands during the holiday season. In 30 days, these brands will offer tips, recipes, and interest stories related to their companies during the holidays.  Companies are able to pin images of products or things that they already have, or create unique images for this particular campaign. Companies can also explain further in the photo caption, what the image is symbolic of. Some big name brands and organizations that are participating include TOMS, Second Harvest, the NBA, and the Marine Corps. All of these companies will highlight their giving’s to local charities. TOMS will show it’s One for One campaign and the Marine Corps will presumably show their Toys for Tots program.

Some of the Pinterest contributors are geared more towards holiday traditions and fun activities rather than being charitable. It’s a nice mix of posts that feel “sponsored’ and those that do not.

While the 30 Days of Pinspiration calendar is likely already filled with brands, there’s no reason that small businesses can’t mimic this on their own pages. Here’s some ideas as to how to do that:

  • Consider pinning holiday related content in order to draw in viewers. As mentioned previously, holiday cooking, baking, and decorating pins are extremely popular.
  • Create unique content to pin.  You’ll get more re-pins this way. This can include images from your company itself, or even infographics that feature holiday themes.
  • Pin your own charitable ideas and charities that you support.  This way, your Pinterest followers will know not only who your company supports, but gives them ideas about where to possibly donate as well.

And last but not least, try to take advantage of Pinterest to drive traffic to your company website. This can include pinning photos that are featured in blog posts on your site, or products that you offer. Pinterest, like other social media outlets, is a great way to get people to see what your company is up to. If your small business hasn’t had much success on social media, then now is the time to prioritize your efforts and figure out how to succeed so you can reap the benefits of all social media has to offer. The holiday season is a great time to start integrating social media – especially when sites like Pinterest are running specials like the 30 Days of Pinspiration calendar.

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topics of small business tips and business news. ChamberofCommerce.com helps small businesses grow their business on the web.

12 comments
JamieBishop
JamieBishop

Hi Steven,

 

Thank you for the post.Being fairly new to marketing I need all the tips I can get.I have just started using pinterest and can already see how it could be used to help promote your business.I'm starting to see how social media period can be effectively used to generate potential business and get your brand/name out.It's also nice to see big names and companies promoting their charities,especially during the holidays.Thank you.

 

Jamie

MarkFaucet
MarkFaucet

Going to have to check out this so called pinterest calender

martyinmaui
martyinmaui

These are some great tips and I just love Pinterest anyway. Hadn't heard about the Pinterest holiday calendar but I'm going to check it out - your article has already given me a few ideas of last minute things I can do, not just for Christmas but the New Year. Thanks for the inspiration!

mtotka
mtotka

Seems as though the consensus is that Pinterest is still relatively new to everyone. Definitely check it out further, the site has a lot to offer from a business perspective!

BlogSetupGuide
BlogSetupGuide

Videos and infographics do quite well on Pinterest.  Doing something funny or just flat out weird will get you good results with Pinterest.  Just remember your crowd is the visual stimulated.  I don't use Pinterest as much as I should but I do have plans of using them more and more in 2013 (provided the world doesn't end). 

donnamerrilltribe
donnamerrilltribe

Hi Steven,

Using the Pinterest platform is a great idea for promoting a product or service.  Heck, everyone is looking for something "different" to give to one another.  I just love this idea!  Thanks for sharing,

Donna

SarahArrow
SarahArrow

Thanks Steven, I love Pinterest but had not thought about using it for Advent purposes or other holiday promotions. You've given me lots to think about here.

Latest blog post: Christmas stuffings

haroldgardner
haroldgardner

I have to keep better tabs on Pinterest.  Thanks for highlighting their creative efforts.

mtotka
mtotka

 @martyinmaui Thanks! I love Pinterest, too. That is the beauty of it - you can really gain inspiration for anything, be it personal or business related. Hope you are having a great holiday season!

GeeklessTech
GeeklessTech moderator

 @BlogSetupGuide Yes Garen, as long as the world doesn't end :) - Photos and images are generally a Home Run, and Pinterest has taken full advantage of it...