How to Make a Difference Online

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When it comes to your time online, you should show your support both to people and businesses. But how do you make someone else’s day a little easier or brighter while you’re spending some time on the (ahem, often time-sucking) Internet?

In my opinion, before the advent of the Internet as an everyday tool, helping others commit a RAOK (random act of kindness) could take more effort. Yes, paying for the person behind you in line when you’re getting coffee or taking a donation to Goodwill is still a really great thing to do, but you can commit these small acts even easier just by using the Web. While we just missed national Make A Difference Day, taking the time to make a difference every day is still an easy thing to do.

Here are a few ways that you can make a difference online:

  1. Offer specific help to a friend or acquaintance. I don’t know about you, but I am guilty of breezing by sad Facebook statuses with just a “aw, that’s no fun.” Instead, take the time to think of something specific that you can do for the person that appears to be having a rough go of it. You can post on their status or tweet them back, or send a private message or text. While yes, sometimes people are posting for attention, sometimes they can really use the help!
  2. Choose people or organizations that you respect to follow. Even if you don’t necessarily have the time or money to contribute, by sharing their statuses or tweets you can potentially help them to find people who are able to contribute.
  3. Share something inspirational. While yes, the Web is now completely overrun by quotes, memes, and Ecards, sometimes they can still be generally inspirational. Don’t overwhelm your fans and followers by posting six quotes a day, every day. But a few here and there can definitely have an effect on someone who is having a bad day and needed a pick me up.
  4. If you do have the resources to contribute, donate to a crowd-funding project that you find worthwhile. Personally, I find that giving money to a cause that’s closer to me gives me the warm fuzzies more than donating to something that’s still worthwhile but more obscure when it comes to everyday life.

These things are not just for individuals either – you and your business pages can do the same. Not only will it perhaps help someone feel better about their day, you’re boosting your online reputation. Just make sure that you are coming from a giving place sometimes, and not always a sales position.

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Maddie Heinen is a regular contributor to She is a freelance writer who specializes in blogging, content creation, and social media. When she is not working, she is taking care of her two kids, husband, and home in Central Florida. Maddie enjoys reading, shopping, and is interested in real estate. She is currently working on establishing her own internet-based media company, Red Hibiscus Media, which will specialize in both online content as well as print material.


Nice article! I agree that it is very important to give and it must be done on a consistent basis in order to boost your online rep.

When I'm tweeting someone's link, it's almost always something that is useful, too many times I see people sharing content that has little value.

Thanks for sharing


thanks for sharing, Maddie. 

while we have access to so much inspirational content on a daily basis, I think it is still a good idea to share motivational messages with followers. If you do it from your brand's page, maybe it will be a good idea to make your inspirational content stand out from others, possibly by including interesting visual content with your brand's trademark.