Come on People!
After learning about the class action lawsuit filed against Instagram regarding the change, I nearly blew a gasket! I know we’re a lawsuit happy society but come on, how do you file a case for something that hadn’t yet or may not even happen? Damages? Really, what damages? Please. I wonder if someone plans on taking legal action against the Mayans because the world didn’t end. That’s about how absurd I think this is.
The Instagram backlash was unlike anything I’ve ever seen; especially considering the updated terms ACTUALLY LIMIT WHAT IG can do with your photos, as opposed to the existing terms. Oh wait, you probably didn’t realize that because you were too busy piling on the bandwagon. IG users seem to have kicked the picturehorse in the mouth when you get down to the nitty gritty. I’ll do my best to break down the difference between the existing/revised terms verse the rejected new terms. There’s plenty of Instablame to go around, IG included, but once you compare the terminology, you’ll see the Occupy Instagram movement wasn’t a victory at all.
Reality of Old vs Proposed
Granted I’m not an attorney, I only play one on this blog, but everyone who’d been using Instagram since 2010 has been subject to these terms as follows (from Docracy):
All we’ve done is extended IG’s authorization to use, modify, delete from, add to, publicly perform, publicly display, reproduce and translate our photos.
A.) Understand your rights
B.) Aren’t one of the stupid or the blind who add fuel to a fire that shouldn’t have been burning as fiercely in the first place.
While the rejected new terms were poorly written and easily misinterpreted, they CLEARLY limited what could be done with your content.
Don’t Worry, your Instagrams won’t be on a billboard
I can appreciate the stance of people who deleted their accounts out of principle. Some people simply don’t want to risk their family photos or selfies being associated with advertisements. Others are simply flattering themselves when they drop out because their stuff is so good advertisers will be lining up to steal their photos. Though the question still begs, what were you doing on IG in the first place??? The risk has ALWAYS been there! Look, I have over 85,000 followers and hundreds of people tell me every day “how great” my photos are. You don’t see me jumping ship.
The real reason you don’t need to worry comes down to one main factor – the picture quality. I mean, have you ever seen an IG picture on a big monitor? Only the best look palatable and the average looks downright dreadful. That’s no offense to you; mine suck, as well, comparatively speaking. DISCLAIMER: If they start uploading a full-resolution copy, I may make like Systrom and quickly backtrack J
And really, so what if an advertiser pays to have your post promoted (ie FB facebook sponsored post but on IG popular page); isn’t that a compliment? I love it when Pure Michigan shares my content on their various social media channels. Although, a key difference is they ask me prior to doing it. It’s understandable why some people simply don’t want to risk having their photo used behind their back. They shouldn’t have been on Instagram in the first place if it bothered them that much because it happens to ALL photographers on ALL platforms.
Facestagram needs to get a clue
Don’t worry, I’m going after everyone. Instagram isn’t without blame and neither is Big Brotherbook. The manner in which they introduced their new terms was shady and the verbiage was easily interpreted as “we’re going to sell your photos to advertisers and there’s nothing you can do about it.” From a PR standpoint, it was either idiotic or it was some ill-planned covert tactic to test us. How did they not know there would be a reaction like this? Does Facestagram even know its users? When you get down to it, and the main reason I’m sticking around, is there’s no audience quite like the one you’ll find on Instagram. We don’t want to be sold, but we will be supportive. It’s an interesting dichotomy, to say the least.
Let’s remember, though, Instagram is now FB’s puppet for better or worse. Facebook has a similar set of terms that everyone manages to deal with, though, so I’m not entirely sure why this was so blown out of proportion. Aside from content privacy bit, the biggest laugher was regarding the age of its users. “Sure, I (a 15 year old girl) have my parents agreement to your provision” said no one, ever. They really do need to get a clue so a disruption like this will never have to be endured again.
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Tony Bennett is a passionate photographer, future Senator, and Instafamous Instagram Superhero. Above all Tony is great guy and would be happy to answer all your Instagram questions below.