Does anyone know CPR? – A Klout story

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Boy it only seems like yesterday…

Wait, it was only yesterday…then later that afternoon

What the heck happened? What did I do, or what didn’t I do? How could I drop so much on the same day?

Undoubtedly many of the Klout faithful were disheartened about the sudden drop they experienced yesterday. Most of us that follow Klout regularly knew there was going to be a change. We thought it was going to be a tweak, not an avalanche. Listen, I’ve been a Klout advocate for the last 10 months. I’ve even predicted a Klout IPO in 2013. By the way, that’s usually a good thing for a company. I’ve been drinking the Kool-Aid, but you let us down yesterday. We were expecting a little slap here, but instead we got sucker punched. I know people that went down 17-20 points. That’s just crazy. Was the “algorithm” that far off? Is it right now? I don’t think you can afford to change the “algorithm” this severely again without permanent damage. I know you’re trying to put the best service out there, and I love that, but this change was off the charts.

While I saw a few in the happy camp (if you’re going to track “influence” you might as well do it right) most suffered drops and needless to say were less than thrilled. My unofficial unscientific poll of 50 active users showed 42 Down, 3 (-1 to +1), and 5 Up. This doesn’t jive with the graph on your blog showing the highest percentage of users with little or no change.

For graph and full story from Klout – A More Accurate, Transparent Klout Score

What they are saying:

“The new changes to Klout favour people with engaged networks and content on a wide range of places. This makes sense because if you are truly an “online influencer” you should have fans commenting on and sharing your content in more than just one place.” Michael Todd (81 to 73)

“It doesn’t matter. Everyone’s score dropped. I don’t care.” Henk Willems (87 to 74)

“A 17 point drop based on what? Klout needs to be more transparent with what they base these scores on. I had 200 RT’s last week, greater than 1k mentions, been added to 100+ lists and I drop 17 points! Which of my networks added/subtracted to my score? What should I be doing more/less of to help my score? How has my increased activity and engagement with influencers DECREASED my klout? Does activity on Klout (+K’s, visiting profiles, getting achievements, being added to klout lists) count towards my scoring? I log in to my Dashboard and get “Hi Yashvir. Looking good!” — Gee, thanks Klout!” Yashvir Dalaya (74 to 57)

“I just feel a little betrayed. All of our activity on Klout supports Klout – everything that we do mentions Klout on our tweets. I know that people talk about “gaming” the system, but I don’t think that way, so I don’t understand it.”
Sally Witt (72 to 56)

Klout probably doesn’t need CPR, but they definitely took some heavy counter punches from the user base yesterday. I understand you can’t keep everyone happy, but you weren’t even close on this one. The majority of users declined so at least most of us were in the same boat. Heck, even Ashton Kutcher dropped a few points. I didn’t see or hear of anyone going from 68 to 83. Most of the up moves were from users with scores below 60. While Klout has always had its critics, I think that most users are fairly loyal. They’ll weather the storm. I hadn’t planned a third Klout post in a row, but with yesterday’s news I felt the need. This concludes the Klout trilogy.

9 comments
DrDeadline
DrDeadline

Thanks to the recent blog by @sharonhayes I opted out of @klout and I'm not looking back. I don't need the affirmation or the aggregation aggravation.

Amid
Amid

So what really goes into the Klout soup? I am perplexed as my numbers went up when I halted usage of Facebook for a week and started to post on G+... Are they connected?

Alison
Alison

My Klout score dropped significantly but it's a long term play for me. I'm not concerned what I am today. All that matters is consistency and real influence. I mentioned before that Klout is like my weight scale - it fluctuates too much and it's never entirely accurate.

Jonha Revesencio (@jonharules)
Jonha Revesencio (@jonharules)

Hi Steve,

Haha! I really enjoy the thread and you featuring other EA people's thoughts in your post. My score dropped yet I still keep using it. People still keep talking about it. Isn't it just perfect marketing?

Jonha

Dave Cole
Dave Cole

Years ago I was involved in a "rating" business of a different flavor. One of the issues that arises is the difference between a fixed scale and a relative scale. Klout struggles with this process because it wants to reward people for participating, but on a fixed scale (presumably 100 being god-like influence and 1 being unable to influence a single person to do or think anything). It is further exacerbated by the problem of trying to gauge various dimensions - especially access to data. Klout just doesn't access sufficient data in enough places to make things work with real depth.

Klout would probably be better suited to a relative scale. That way all Klout could rise (as all participants' influence becomes more apparent), and adjust "ability to influence" based on relative figures to other people. A score of 60 doesn't matter - but knowing that you're "as influential as ___, ___, ___" and "almost as influential as ___, ___, ___" provides a far more useful gauge.

If FICO scores capitulated this wildly, the universe would unravel and we'd be in the middle of a global economic meltdown. Oh. Wait.

Jeff Hester
Jeff Hester

I saw mine drop over 10 points yesterday, but I'm not upset. If Klout adjusted their algorithm to make the results more meaningful, I'm all for it. The thing to remember is that Klout is a very personal thing. It's useful personally for seeing how well you're interacting, and whether your trend is upward or downward (excepting yesterday's change, of course).

It's a tool. The real goal should be engagement and conversation. If you're doing that in a way that's meaningful to you, then the rest is gravy.

GeeklessTech
GeeklessTech

Hi there Amid...I think everyone is perplexed on how Klout really determines scores...They took a beating the last 4 days so perhaps they will have no choice but be more transparent.

You can connect Klout to G+ today, but it will not be part of your Klout score for another 1-2 weeks

GeeklessTech
GeeklessTech

Hi Dave, thanks for stopping by... Influence is just about impossible to measure on any level...It is based a lot on opinions, so any tool measuring needs to be taken with a grain of salt...

GeeklessTech
GeeklessTech

Totally agree with you Jeff. It's been non-stop Klout the last four days. If it's true that there is no such thing as bad publicity, they're in good shape.