Left for Dead, Is Digg making a comeback?

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I know. I can’t believe this isn’t a post on Pinterest or Facebook Timeline either. Yes, Digg was left for dead after a user revolt in August 2010. That’s when Digg released v4. The release was a disaster, with a bevy of technical issues. Digg has yet to fully recover.

What is Digg? – Digg is in the category of Social Bookmarking. It is a site where users discover and share content. That content is voted on by the users. The voting plays a major role in the positioning of the story. Better positioning usually leads to more shares and views. As a user you have the ability to submit a story that you find on the internet. You also have the ability to give thumbs up to a story, or “Digg” the story.

The Social Bookmarking Space – The other two players are ahead of Digg today in terms of traffic. Reddit has an Alexa ranking of 119, and StumbleUpon ranks at 136. Digg is back at 190. While I know Alexa is not gospel, it serves as a good barometer for traffic. StumbleUpon tends to cater more to evergreen content that isn’t time sensitive. Reddit and Digg both have an environment that features breaking news, and the user base is a touch geeky and focused on technology.

Digg Today – The interface is attractive. The ease of use and navigation is superlative. The site is very well organized, which is something not often seen. Digg is integrated with Facebook. So if you wish, your Digg activity will automatically show up on your wall. You can also post/tweet individual stories from Digg with FB and Twitter share buttons. Recently, Hootsuite added Digg integration to its arsenal, giving users a Digg dashboard. Below are the sections within Digg.


Top News – The section where you’ll find the most popular stories. Stories are promoted to this section based on popularity. If you submit a story, this is where you want it to eventually land.

News Wire – All stories regardless of topic show up under NewsWire. There is a Trending tab within this list, and you can also sort in range by number of Diggs.

Newsrooms – This a beta feature that has been well received by users. The newsrooms are topics that you can follow. The top newsrooms include: Technology, Apple, Science, Google, World News, Entertainment, and Facebook. Below is breakdown of top stories within

My News – Is where you’ll find a list of stories based upon the people you choose to follow. Below is breakdown of top stories of people I follow. Digg’s aim is to give you as much content as possible in a uniform matter.

The Future of Digg – I think the comeback is in process. While Reddit and Stumbleupon are great for driving traffic, their interface leaves something to be desired. I think they’ve left the door open. Reddit feels like spending time in someone’s unfinished basement. If you are a big Pinterest fan you probably won’t enjoy Reddit. It’s heavy on text, and super light on photos. I really enjoy StumbleUpon, and it’s a little bit of different animal, but for the last few months I was using the old interface. The new interface is far from user friendly. Following/Unfollowing is a challenge. It’s just confusing. Digg absolutely provides a better overall experience for the user. Sharing, finding information, commenting, and following are just a breeze. I think Digg is well positioned and doing the right things to complete the comeback within the next 12 months. I highly suggest you give Digg a shot yourself.

I always love to hear your comments. Have you experienced any or all three? Which is your favorite? Please share your pros and cons.

43 comments
FX777222999
FX777222999

Digg isn't supportive enough for login problems and I used Delicious & Diigo instead, besides SU - but I liked the old platform.

GinaCarr1
GinaCarr1

I like Digg.  I agree with you that it is more user friendly than some of the other social networking sites.  I'd say that an Alexa ranking of 190 speaks volumes - people are definitely giving it a second life.

DanCristo
DanCristo

The problem with Digg is that their brand has been corrupted in my mind. It's in the same space as Myspace. Been there, done that and hated it. The Internet voted, and Digg lost their throne. Now they are trying to make a comeback.

 

For all intensive purposes, I'm sure their new site is great. In fact, if they launched the exact same site under a new brand I'd probably give them a shot. Right now thought... It's going to take a lot for me to submit a story to digg, despite having an account from back in the day.

 

Can you think of any brands who have actually come back from the dead? Preferable online ones like Digg?

JomarLipon
JomarLipon

I love Digg. I used to digg my articles everytime I have a new post. Hope it has a chance. Because I still get traffic from Digg

IamHerbert
IamHerbert

I really love Digg but when the time I cannot access their site. I totally lost my enthusiasm in using it :(

WriteOnOnline
WriteOnOnline

Okay, I am sold. I will definitely look into Digg and see if it will work for my outreach - am still in the experimental phase of StumbleUpon too. Thanks for the fab information!

etelligence
etelligence

Steven, I don't know if you knew this, and I believe many of the naysayers are oblivious to it, but Digg's traffic is up in 2012. It is indeed seeing a surge in interest. Why? Digg recently introduced integration with your Facebook account. The same reason Pinterest saw such a surge in popularity at the first of this year is the same reason Digg has saw a reverse in the direction of their fortune.

 

As for a comeback, I don't know if it's in the cards. These things are cyclical, and it's almost like being on the pole in a Nascar race - it doesn't sit well for winning, or long term success. Digg was once on the pole, the most famous aggregator of them all, and now Digg's competition is leading the race. What I don't think people consider is that Digg doesn't have to be winning the race to be a good investment of your time. It's still one of the most prominent social sharing buttons, and there is still a dedicated Fan Base. I would say that a site with half of the usership as Pinterest could Drive traffic at a level that is desireable, and the shift in focus may be a way to establish yourself as a top digger in the meantime. 

3riverscreative1
3riverscreative1

Based on my own personal experience, Digg does seem to have become more active as of late and I would have to say it is very much still relevant.  

AliciaJ
AliciaJ

I faithfully used Digg. I find it an appealing way to belong to the media on my schedule. Being a Master of Science in Accounting graduate Student, Digg is perfect for my abnormal schedule.

Badet
Badet

I really don't pay much attention to social media sharing. But yeah, after the so called Google panda, it's not all about backlinks anymore but also about your relevance to social networks.

dimaks
dimaks

I have been a user of digg for sometime but decided to stop due to the reasons you mentioned. But then, I kept my account alive, so if digg is really making a great comeback then I got something to continue on, for the better. Nice article here ^^

Nicolas
Nicolas

I will definitely spend more time on Digg. Thanks very much for the post.

susansilver
susansilver

I'm weird. I always feel there is a place for networks that serve a niche. You can have an alexa rank of 190 and have a engaged audience. The real issue is $$$ not popularity. 

 

I think even Myspace will have a come back. Now that they have Justin Timberlake, maybe they will go back to their roots with band pages. They did that really well and maybe they should have just stuck with it. 

randomrational
randomrational

I too prefer Digg to Reddit ..... it is better in many ways! I never understood why reddit gets more traffic than digg but now i do! thx for the post!

 

My recent post at RandomRational:

 

"From "0" to "1000's" of Followers in Twitter" : http://tinyurl.com/6tv6xtn

momzilla54
momzilla54

 @GeeklessTech , I have been on Digg about 5 years. I loved the "old" Digg a few years back, and got quite a lot of traffic from it over the years and made a number of friends. I really stopped using it so much when the new version came out. It took me forever to figure out how to even post anything on Reddit - I don't quite "get" the interface. I like Stumbleupon also, it is a good traffic generator.

Ap17
Ap17

A lot of the digg user community did not like how digg power users controlled what appeared on the front page. Reddit is much more democratic. Reddit also builds strong communities with their sub-reddits. I do agree the interface looks unfinished but so does kajiji, Craigslist.

besttechie
besttechie

You obviously haven't spent time on Reddit -- it's full of photos.  Most of imgur.com's content comes from Reddit users.  

 

Anyway, with regards to Digg, I don't really see it making a comeback.  

HotBlogTips
HotBlogTips

Nice topic Steve, I for one certainly hope Digg pulls back into the spotlight. I still use Digg but they could do better in the user interaction department. I get very little traffic back from Digg, as opposed to StumbleUpon, Twitter, etc. and I have to wonder if that's a big reason many people have looked for other avenues. 

IngeniousTravel
IngeniousTravel

Haven't paid a lot of attention to things like Digg, but I guess I will start now. I've heard all the names but don't really understand all that they can do for me.

DniseSonnenberg
DniseSonnenberg

I like Digg and I need to use it more often. I think it's a great product as well. I don't even pay attention to Reddit. StumbleUpon is great for traffic as you mentioned. It will be interesting to see how things play out in the next year.

TheOysta
TheOysta

Hahaha I would say half of what I pin to Pinterest comes from reddit! I feel Digg is a lot better for news stories than images or videos but reddit and stumbleupon can drive a lot more traffic to your site IF it breaks through the near impossible "popular" barrier. Stumbleupon has become my blogs #1 referrer without contest!

GeeklessTech
GeeklessTech moderator

 @FX777222999 Sorry to hear...Haven't had any issues of late, and love the interface.  Thanks for the comment.

GeeklessTech
GeeklessTech moderator

 @GinaCarr1 Hi Gina, thanks for the comment.  Yes, I hope people continue to give a second chance.  It provides a good experience.

GeeklessTech
GeeklessTech moderator

 @DanCristo Come on Dan let it go.  They don't owe you money do they? :) Yes, the site is picking up and it has such a great interface.  Give it a shot this week, dip a toe in...There are plenty like Apple, Exxon, The Big 3 Car Manufacturers, Exxon, and BP Oil.  Online it becomes a bit tougher just because the history isn't there, but I'll work on that...:) 

GeeklessTech
GeeklessTech moderator

 @JomarLipon Thanks for the comment Jomar.  I think if people spend a little time in there they'll find it very useful.

randomrational
randomrational

 @IamHerbert Has there been a lot of downtime with Digg? I use it regularly and have not had any trouble! (A recent member only)

 

My Recent Post At RandomRational:

Anonymous: War on Religion! - Takes On The Church! 3 Church Websites Down Among Others! at http://tinyurl.com/7bx8tnk

GeeklessTech
GeeklessTech moderator

 @IamHerbert It's a whole new world with Digg now.  I'd suggest working yourself back into Digg. 

GeeklessTech
GeeklessTech moderator

 @WriteOnOnline Thanks for the comment Debra.  You definitely see some additional traffic by using SU and Digg.

GeeklessTech
GeeklessTech moderator

 @etelligence Hey there Adam.  Oh yes, I was aware.  I mention the FB integration in the article.  That definitely is a factor.  The interface and sharing options give Digg a lot of juice.  You make a great point, it doesn't have to be #1 to have value. If one starts using it today, and gets back to #1, all the better.

GeeklessTech
GeeklessTech moderator

 @3riverscreative1 Definitely has had an uptick the last few months.  Expect more improvements moving forward.  Thanks for taking the time to comment Jason, and have a good weekend.

GeeklessTech
GeeklessTech moderator

 @AliciaJ Hi there Alicia.  Found you and followed on Digg. :) Just so easy to use, which a Social Bookmarking site should be...I'll be looking for you Digg's.  Have a great weekend.

GeeklessTech
GeeklessTech moderator

 @Badet Thanks Bernadette.  I would suggest giving all 3 mentioned a shot.  See what is the best fit for you.  Social Bookmarking definitely provides a lot of value.

GeeklessTech
GeeklessTech moderator

 @dimaks Thanks for the stopping by Dimaks.  I really things are turning around, and really love the platform.  I'll see you on Digg. :)

GeeklessTech
GeeklessTech moderator

 @Nicolas Thanks for the comment Nicolas.  It's a good network, and it's only going to get better...

GeeklessTech
GeeklessTech moderator

 @susansilver Thanks for taking the time to comment Susan.  We have a Myspace sighting. :) I missed that train.  Hey they even have an Alex rank of 159 if you're keeping score at home.  That's not bad all things considered.  Agreed, if you cater to niche, generally you should be in good shape.  Have a good weekend Susan.

GeeklessTech
GeeklessTech moderator

 @randomrational Thanks for commenting Narendran.  Digg definitely has the interface, just has to get back the traffic.  I think they'll get there, but there is still a lot of work to be done.

GeeklessTech
GeeklessTech moderator

 @momzilla54 Thanks for stopping by and commenting Susan.  The new version at Digg was quite the killer (not in a good way) back in 2010.  I do think they are on their way back, but it won't happen overnight.  The core is there to be successful again.  Yes, SU is a terrific traffic generator, and the Reddit interface is certainly different.  Have a nice evening.

GeeklessTech
GeeklessTech moderator

 @Ap17 Thanks for stopping by Ap17.  Yes, that absolutely can be an issue when a small portion of users dominate the network.  Kijiji and Craigslist are certainly not going to win any beauty contests.  While they are a different type of site I get your point.  Would you consider i.imgur.com, torrentfreak.com, and qkme.me to be Reddit Power Users?  Do they always get voted up legitimately? Have a great one.

GeeklessTech
GeeklessTech moderator

 @besttechie Thanks for the comment Jeff.  You're correct. It's full of many quote and off the wall photos.  I feel like it's almost an "underground" network that plays to a younger demographic. When you can dominate any demographic good things can happen as they are at Reddit, but I believe Digg has the potential to hit a wider audience and be something big.

GeeklessTech
GeeklessTech moderator

 @HotBlogTips Thanks for stopping by Brian.  I think they're doing the right things under CEO Matt Williams. The focus seems to be there to get back where they were before v4.  We'll see how this plays out, but I like their prospects.  Have a good weekend Brian.

GeeklessTech
GeeklessTech moderator

 @IngeniousTravel Hi Maria.  Thanks for the comment.  I would suggest giving each of the three a test drive.  Their all very good for content curation, and good sources for blog traffic.

GeeklessTech
GeeklessTech moderator

 @DniseSonnenberg Thanks for the comment Denise.  I suspect there will be a wide range of differing opinions before this one is over.  For being in the same space, the three networks are quite unique.  I'm going with the underdog. :)

GeeklessTech
GeeklessTech moderator

 @TheOysta I'll definitely have to check out your Pinterest board John.  SU and Reddit definitely ahead of the game right now as you know.  The Reddit interface just makes my head spin.  I think is going to make a good run, we'll see how it plays out.  Thanks for the commenting John.