Today, many business owners are obsessed with social media marketing. It’s the number one daily activity all over the world and the potential for marketers to grow their businesses is endless with these networks. It’s now inexcusable for any company that wants to grow big to not be in some sort of social media marketing. Before getting into paid ads, it’s important to construct your social channels with top notch content, customer service of high quality and eye-catching images. When you optimize your channels, you’ll not only receive loyal brand promoters but also capture leads and convert visitors into customers.
Create A Game Plan And Stick To It
If a business does not have an execution strategy, its content can get lost on the internet. The first thing is to set a limit of the number of posts to be published per day on a given social channel. This number can be varied according to the needs but having a certain target to hit is very beneficial. For example, 4 posts per day can give you a benchmark and a goal to achieve. Check out how often your competitors are posting per day and establish the amount of content to be posting. The idea is to be active and not overly active.
Compile your contents in an easy-to-read format and set a calendar. Plan ahead and continue making adjustments when necessary. As you are working and creating your strategy about marketing on social media, be confident that the idea you are presenting is going to make a positive change to your business. Schedule your publications and monitor your campaign by analyzing performance and managing the social feeds. Check the social media management platforms to help you with scheduling and planning ahead.
Managing Each Channel As An Independent Entity
While there can be content that is spread across all the channels, it’s important to treat each social channel as separate and individual entity. Always adjust your content depending on your target audience. Some channels have audience that are more business focused searching for educational and in-depth content while others are informal and more engaging. Publish content that appeals to your targeted audience. Dissect your business and identify ways to optimize your social media channels at each step of your potential customer’s journey.
Establish An Effective Customer Service
When a visitor responds on your handle or posts on your pages and does not get any response, trust is actually lost. Chances are that the dissatisfied visitor will be taken by your competitors. A timely response that is well thought can be satisfying to a visitor who may turn into a customer of your products or service. Negative comments should be responded to as well. Offer such feedback in respect and patience. Engage your visitors by using giveaways or make them promote your products for free. A good sense of humor can go a long way to maintain a visitor. Embrace mishaps because it’s human to err. Apologize and show visitors how the error is being addressed if you have made a mistake in one of your social media blog posts.
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.