Understand Your Audience With Social Media Monitoring

Social Media Monitoring

Companies all over the world have been harnessing the power of social media in order to build brand awareness and grow their businesses. They do this through relaying information about new products and services, or communicating with their customers by soliciting feedback or responding to issues/complaints. However, if these are the only ways your organization is using tools such as Twitter, Facebook, etc., you are overlooking a huge opportunity: social networking sites can also be used in order to gain valuable information on your current and future consumers.

Why?

Any marketing expert will tell you that understanding your audience is the key to effective sales. If your target market is girls between the ages of 12 and 15, and your product has a price tag of $300+, you’re going to have a major problem. Using tools in order to monitor your brand’s followers can help you gain valuable insights into your consumers. This information can be used in a number of ways, from developing new product lines to finding new venues for advertising.

How?

Now that you know some of the potential benefits of using this tool, how do you put it into practice? Essentially you want to monitor the activity of your current or potential customers as they use social networking sites, and then in terms of what is most useful to you. One way to do this is to hone in on your company’s followers on social channels. Even if they’re not discussing your brand, or communicating with your company directly, they are still putting out crucial data about their values and interests. Take note of things that come up frequently across the board. You can also gain intelligence on the strength of your brand, how positively or negatively followers feel about it, and how influential those communications are.

Then What?

After you gain some insight into trends among consumers, test out some advertising methods. One of the best things about selling via these networks is that you can quickly and efficiently test keywords in order to identify what’s gaining traction, so don’t be afraid to get creative. Once you find keywords that generate sufficient results, you can begin to invest more in those avenues. In addition to testing marketing locations, you can also use this material on consumer commonalities to create new ad copy. For example, if you’ve found out that the people who buy your brand’s dog food are also interested in green initiatives, this can help you develop new and more effective advertising.

. Check out the messages put out by anyone in the community who has some interest in your field, or is contributing to the conversation. By using these and other strategies in audience monitoring, you’ll begin to see improvements in your marketing goals across the board.

Twitter Google Search – What it Means for You

Twitter Google Search

Early last month a deal was made to bring back Twitter Google search. Google will now have access to the Twitter “firehose” which will result in more tweets being found in Google search.

These two had an agreement between 2009 and 2011 where Google had similar access.

Twitter Google Search

If you’re an individual or business and benefit from being searched it’s time to start tweeting. This gives you another route to be found. With this deal your tweets can show in up Google search in real-time. That’s big.

While Google already crawls Twitter, having access to the Twitter “firehose” makes it easier for Google to get tweets seen in their search. A lot more tweets. Of course, this means that non-twitter users will see tweets in Google search. This is really good for Twitter, good for Google, and good for your business if you’re tweeting.

Twitter has a similar deal with Bing and Yahoo already.

What you should do so your tweets show up in Google search

If you’re not already on Twitter and tweeting consistently it’s something you should seriously consider adding to your marketing arsenal. If you’re a business you want to be found in search. Well this gives you another route to be found. If you’re not tweeting you will be missing a strong opportunity to be discovered, something at least one of your competitors will likely be doing.

The chances of your tweets showing up in Google search will dramatically increase if you’re active and consistent. This has been a challenge for many individuals and businesses. Tweeting should be like brushing your teeth if you want to show up in search. Do it daily, or have someone do it for you daily.

5 Quick Twitter Tips:

1) Be Consistent – Post 6-8 tweets daily at minimum, every day, throughout the day and evening
2) Include valuable content in your tweets consistently
3) Use Images – visual works
4) Use Video – Twitter native video was recently unveiled
5) Use some level of care when tweeting – Your tweet could end up in Google search

This is expected to start in the coming months, so get tweeting today. You don’t want to miss this opportunity.

A Social Media Wave: The Super Bowl

 

Football Win_Feb14_Post 1People talk about anything and everything via social media. You can see that from your own newsfeed, I’m sure, but you can also check what people are talking about on social media by looking at hashtags and trending news. And of course, the past few weeks and particularly this past Sunday, the Super Bowl was a big topic of conversation.

Facebook

I’m sure that it doesn’t come as any surprise that the Super Bowl was a huge topic on social media the day it aired. But you may be surprised at the sheer volume of discussion on social media. Mashable is reporting that as many as 50 million people were talking about the Super Bowl on Facebook during the big game.  I think anyone who watched the game can agree that there were lots of discussion-worthy moments, and people definitely took to social media to be heard.

Twitter 

How about Twitter? Were fans and non-fans talking about the Super Bowl as much on Twitter as they were on Facebook? Mashable also tells us that 24.9 million people were tweeting about the Super Bowl, slightly up from last year’s 24.1 million tweets. Last year, Super Bowl tweeting set a record for Twitter, at 24.1 people talking about the big game. In another interesting development, Twitter reported that a whopping 58% of ads seen during the game featured a hashtag for viewers to use on Twitter or other social networks. That’s pretty impressive, considering that the hashtag has only been a “thing” for a few years. Now, more than half of the most expensive and highly-viewed commercials featured one.

The Halftime Show

The Super Bowl halftime show has been a must-watch for many years now. Ever since Janet Jackson’s infamous wardrobe malfunction, the halftime show has been talked about at least as much as the game itself. This year, the halftime show featured Bruno Mars and the Red Hot Chili Peppers. Mars, the youngest performer to ever grace the halftime stage, put on a great show that people are calling one of the best in recent history. Mars also used Twitter to get his fans to watch the halftime show – he tweeted before the show that if they used the Shazam app during the show, they could get access to an exclusive video of him performing at a concert overseas. Stars that know how to use social media well are proving to be that much more successful.

So what was your favorite part of the game? The halftime show? A particular commercial? Let us know!

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.