With more internet searches taking place on mobile devices than on computers these days, it pays to have your business prepared for the mobile era. In 2016 the majority of social media and business users are employing their mobile devices and mobile business success relies on optimizing the mobile experience for both your clients and your sales force.
- Create an App
If you haven’t already got a mobile app up and running, now is the time to step up and jump on the technological bandwagon. Use a flexible design, so they can be easily and clearly viewed from any platform. An easy to navigate homepage is a must, and regularly updated content keeps people coming back. Buying and selling should be easy to achieve via the app, and the use of special incentive rewards and discount codes is popular with on-the-go mobile users.
- Allow Visitors to Opt In
Make it easy for people interested in your brand to get information from your company, with an opt-in to receive text alerts, emails and updates. These have more success than opt-out versions because you can be certain that the client is interested in what you’re selling. Use your CRM data to tailor the contact to meet the requirements of the client so they really are getting the stuff they’re actually keen to hear about.
- Keep it Relevant
Every contact made should be relevant to the prospective client and their specific needs, and with the help of mobile CRMs, this can increase productivity by 20%. Using an established CRM tool makes contact management easier than ever been before. A mobile CRM can help you easily find exactly what you’re looking for, exactly when you need it. Comprehensive records ensure you know when customers are contacted with what information. And because the data is recorded immediately after meetings and events, it is updated in real time, so your whole team is always up to date.
Richard Branson once said “If an idea is a good idea you should be able to pitch it in two or three sentences, and two or three sentences fit very neatly on the back of an envelope.”
As one of Britain’s most successful entrepreneurs, it’s safe to say he knows what he’s talking about. Keep your headlines brief and your information efficient and interesting. Catch their attention within the first second of glancing at the opener to draw in more interest, leading to a click through to the page detailing the product or idea.
- Feedback Monitoring
Keep a close eye on how many and which emails lead to click-through, and how many of those are leading to purchase. Again, your CRM can help to make this simple and can give you the tools needed to help you view the latest information on each customer, and to advance your customers and prospective customers to the next level.
- Timely Response
Increase your chance of successful lead nurturing by contacting your prospective clients sooner. Research has shown that responding to a new lead inquiry within 5 minutes as opposed to 30 minutes increases the likelihood of that lead turning into a qualified customer by 21 times. That’s a huge jump. Personalized contact, such as using a client’s name in the phone call, text or email generates a 6 times higher revenue than generalized contact.
- Social Media
Keep your LinkedIn, Twitter, Facebook, Instagram and other social media pages up to date and use them to initiate and maintain contact, respond to feedback and offer special incentives and discounts. Consider adding quick response (QR) codes for access to special content and rewards.
- Customer Service
Exceptional customer service is a huge selling point, and can make the difference between a customer who will declare loyalty and return time and again, or one that will shout from the virtual rooftops that they’ll never darken your proverbial door again. Making each client feel valued and important is vital to repeat business, and customer retention is more efficient and far more profitable than investing in new customer acquisition.
Embracing the mobile phenomenon means your company can target your specific audience and get your unique brand out there, boosting your company’s efficiency and bringing your brand right up to date.