8 Tips for Mobile Business Success

8-tips-for-mobile-business-successWith more internet searches taking place on mobile devices than on computers these days, it pays to have your business prepared for the mobile era. In 2016 the majority of social media and business users are employing their mobile devices and mobile business success relies on optimizing the mobile experience for both your clients and your sales force.

 

  1. Create an App

If you haven’t already got a mobile app up and running, now is the time to step up and jump on the technological bandwagon. Use a flexible design, so they can be easily and clearly viewed from any platform. An easy to navigate homepage is a must, and regularly updated content keeps people coming back. Buying and selling should be easy to achieve via the app, and the use of special incentive rewards and discount codes is popular with on-the-go mobile users.

 

  1. Allow Visitors to Opt In

Make it easy for people interested in your brand to get information from your company, with an opt-in to receive text alerts, emails and updates. These have more success than opt-out versions because you can be certain that the client is interested in what you’re selling. Use your CRM data to tailor the contact to meet the requirements of the client so they really are getting the stuff they’re actually keen to hear about.

 

  1. Keep it Relevant

Every contact made should be relevant to the prospective client and their specific needs, and with the help of mobile CRMs, this can increase productivity by 20%. Using an established CRM tool makes contact management easier than ever been before. A mobile CRM can help you easily find exactly what you’re looking for, exactly when you need it. Comprehensive records ensure you know when customers are contacted with what information. And because the data is recorded immediately after meetings and events, it is updated in real time, so your whole team is always up to date.

 

  1. Brevity

Richard Branson once said “If an idea is a good idea you should be able to pitch it in two or three sentences, and two or three sentences fit very neatly on the back of an envelope.”

 

As one of Britain’s most successful entrepreneurs, it’s safe to say he knows what he’s talking about. Keep your headlines brief and your information efficient and interesting. Catch their attention within the first second of glancing at the opener to draw in more interest, leading to a click through to the page detailing the product or idea.

 

  1. Feedback Monitoring

Keep a close eye on how many and which emails lead to click-through, and how many of those are leading to purchase. Again, your CRM can help to make this simple and can give you the tools needed to help you view the latest information on each customer, and to advance your customers and prospective customers to the next level.

 

  1. Timely Response

Increase your chance of successful lead nurturing by contacting your prospective clients sooner. Research has shown that responding to a new lead inquiry within 5 minutes as opposed to 30 minutes increases the likelihood of that lead turning into a qualified customer by 21 times. That’s a huge jump. Personalized contact, such as using a client’s name in the phone call, text or email generates a 6 times higher revenue than generalized contact.

 

  1. Social Media

Keep your LinkedIn, Twitter, Facebook, Instagram and other social media pages up to date and use them to initiate and maintain contact, respond to feedback and offer special incentives and discounts. Consider adding quick response (QR) codes for access to special content and rewards.

 

  1. Customer Service

Exceptional customer service is a huge selling point, and can make the difference between a customer who will declare loyalty and return time and again, or one that will shout from the virtual rooftops that they’ll never darken your proverbial door again. Making each client feel valued and important is vital to repeat business, and customer retention is more efficient and far more profitable than investing in new customer acquisition.

 

Embracing the mobile phenomenon means your company can target your specific audience and get your unique brand out there, boosting your company’s efficiency and bringing your brand right up to date.

 

The 6 Keys to a Successful Website

Successful websites require time and investment. Your investment may be time or money, or a bit of both, depending on your skill set and resources. Here’s our guidelines for developing a strategy that produces success in the short-term, as well as future sustainability.

 

Purpose

 

Your website is the ultimate sales tool and must offer value to your business. Build your site for the user, with your business goal being top priority. What action do you want your audience to take? Perhaps your objective is for a purchase to be made, or to have users sign up for your newsletter, or contact you directly. Whatever your call-to-action may be, build your site accordingly. Your website page paths should focus on delivering that goal.

 

Functionality

 

One of the most crucial factors is usability. It’s impossible to know how your user will pass through your site, particularly if the navigation is illogical or your purpose is unclear. Ensure there is an efficient path that visitors may follow for your site. Your pages must be built with both your audience and purpose in mind. Focus on design and content, as well as the smaller details, such as text style and size.

 

SEO

 

Get back to the basics! Begin with quality content that entices your audience. Next, focus on the words you are using. Does your text match up with search engine queries? Test your keywords in order to understand what words to emphasis on your page. Online tools can help you master SEO but don’t fall victim to keyword abuse. At the end of the day, your content needs to be understandable to the reader and flow effortlessly. Search engines rules are constantly changing so you’re better off to focus your efforts on creating gripping, relevant content.

 

Data Analysis

 

There’s only one way you can determine if you’re hitting your goals and that’s by measuring your web traffic. The more skilled you become at measuring the appropriate things, the more successful your website can ultimately become. Site traffic isn’t the only data worth looking at. Hone in on unique visitors, devices used, time spent and conversions. Make changes based on your findings, re-measure and repeat, in order to ensure an optimum functioning site.

 

Quality Content

 

Is your message even worth reading? Ensure content is compelling, consistent and offers value. Consider your style of writing. Ask yourself – Is this readable? Personable? Does it make sense? Be sure to write for your audience and tell them exactly what they want to know. Providing original information that showcases your expertise and that provides value that your customers can’t find anywhere else will ensure they see your brand as an industry leader.

 

 

Operating a website can be a daunting, time consuming task. Just remember, profitable sites are more about quality, over quantity. You can absolutely be successful spending less money, as long as you streamline your efforts effectively.

ERP Software Behind the Scene in Tech Manufacturing

ERP Software Behind the Scene

ERP software systems help businesses and organizations run smoothly around the globe. Large, small and , including those in tech manufacturing, heavily rely on these convenient and efficient applications to stay on track. The interconnected apps automate many tasks, which can streamline their operation. ERP Companies like are leading the industry.

What ERP Software Apps Can Do

There are many areas in the tech industry that apps can help companies manage. For example, they can:

• Schedule production
• Manage routes
• Quote online prices
• Convert sales orders
• Manage multiple UOMs (units of measure)
• Keep track of kitting and assembly

Distribution

Apps can manage the distribution process within a tech-manufacturing facility. There are multiple aspects involved in distribution, including:

• Managing orders
• Manage pricing
• Quoting
• Estimating
• Keeping track of inventory
• Planning
• Tracing lots
• Shipping

Assembly and Kitting

Manufactured kits must be properly tracked and assembled in order to manage labor and routing. Some of the tasks ERP software can assist with include:

• Monitoring serial numbers
• Tracking costs
• Supporting multi-level bills for material
• Assembly and disassembly

Managing Pricing

A fully integrated software system can handle orders, quotes, and customer relationship management. Appropriate pricing techniques can help with customer retention and profitability. Some of the features include:

• Dating price sheets
• Calculating discounts
• Organizing price sheets by customer or groups of customers
• Supporting formulas, matrixes, units of measure, lead-time, and attributes

Inventory Management

An integral part of an handles the management of inventory. This is a multi-faceted portion of tech manufacturing, which includes:

• Planning
• Procurement
• Warehouse management
• Financial management
• Order management
• Project accounting
• Business intelligence

Barcodes in the Wireless Warehouse

Today’s tech manufacturing software can handle barcode tasks and functionality, which can streamline managing the warehouse. ERP systems can take care of barcode printing and reading on:

• Pick tickets
• Work orders
• Packing slips

Apps can also print labels for pallets, license plates, locations, and products.

Inventory Restocking

Another crucial part of managing the tech plants and warehouses is replenishing the inventory. In order to keep customers happy because the products they want are available and ready to ship, there must be efficient restocking practices. ERP software can:

• Provide a complete view of inventory
• Enable greater control over the inventory
• Improve profit margins

Shipping

Getting products to the customers is a crucial part of the supply chain in a manufacturing plant and warehouse. Some of the ways mobile apps can streamline shipping include:

• Loads can be consolidated.
• Rates can be shopped.
• Routes can be optimized.
• Shipping labels can be automatically generated.
• Carriers can be assigned to specific routes.
• Yards and trailers can be managed.
• Cancellations can be handled efficiently.

Financial Processing

Billing for services, products, and shipping is important in tech manufacturing. Apps can handle inbound and outbound transactions, such as:

• Order acknowledgements
• Invoices
• Purchase orders
• Vendor invoices

can be set up to accommodate cash payments, credit card transactions, and collections procedures, as necessary.

There are plenty of behind-the-scene actions taking place at tech-manufacturing companies. In order to keep track of the products they manufacture, there are multiple steps businesses must move through. If all the details are taken care of, products can be delivered to customers promptly, which is a win-win for all concerned.