8 Tips for Mobile Business Success

8-tips-for-mobile-business-successWith more internet searches taking place on mobile devices than on computers these days, it pays to have your business prepared for the mobile era. In 2016 the majority of social media and business users are employing their mobile devices and mobile business success relies on optimizing the mobile experience for both your clients and your sales force.

 

  1. Create an App

If you haven’t already got a mobile app up and running, now is the time to step up and jump on the technological bandwagon. Use a flexible design, so they can be easily and clearly viewed from any platform. An easy to navigate homepage is a must, and regularly updated content keeps people coming back. Buying and selling should be easy to achieve via the app, and the use of special incentive rewards and discount codes is popular with on-the-go mobile users.

 

  1. Allow Visitors to Opt In

Make it easy for people interested in your brand to get information from your company, with an opt-in to receive text alerts, emails and updates. These have more success than opt-out versions because you can be certain that the client is interested in what you’re selling. Use your CRM data to tailor the contact to meet the requirements of the client so they really are getting the stuff they’re actually keen to hear about.

 

  1. Keep it Relevant

Every contact made should be relevant to the prospective client and their specific needs, and with the help of mobile CRMs, this can increase productivity by 20%. Using an established CRM tool makes contact management easier than ever been before. A mobile CRM can help you easily find exactly what you’re looking for, exactly when you need it. Comprehensive records ensure you know when customers are contacted with what information. And because the data is recorded immediately after meetings and events, it is updated in real time, so your whole team is always up to date.

 

  1. Brevity

Richard Branson once said “If an idea is a good idea you should be able to pitch it in two or three sentences, and two or three sentences fit very neatly on the back of an envelope.”

 

As one of Britain’s most successful entrepreneurs, it’s safe to say he knows what he’s talking about. Keep your headlines brief and your information efficient and interesting. Catch their attention within the first second of glancing at the opener to draw in more interest, leading to a click through to the page detailing the product or idea.

 

  1. Feedback Monitoring

Keep a close eye on how many and which emails lead to click-through, and how many of those are leading to purchase. Again, your CRM can help to make this simple and can give you the tools needed to help you view the latest information on each customer, and to advance your customers and prospective customers to the next level.

 

  1. Timely Response

Increase your chance of successful lead nurturing by contacting your prospective clients sooner. Research has shown that responding to a new lead inquiry within 5 minutes as opposed to 30 minutes increases the likelihood of that lead turning into a qualified customer by 21 times. That’s a huge jump. Personalized contact, such as using a client’s name in the phone call, text or email generates a 6 times higher revenue than generalized contact.

 

  1. Social Media

Keep your LinkedIn, Twitter, Facebook, Instagram and other social media pages up to date and use them to initiate and maintain contact, respond to feedback and offer special incentives and discounts. Consider adding quick response (QR) codes for access to special content and rewards.

 

  1. Customer Service

Exceptional customer service is a huge selling point, and can make the difference between a customer who will declare loyalty and return time and again, or one that will shout from the virtual rooftops that they’ll never darken your proverbial door again. Making each client feel valued and important is vital to repeat business, and customer retention is more efficient and far more profitable than investing in new customer acquisition.

 

Embracing the mobile phenomenon means your company can target your specific audience and get your unique brand out there, boosting your company’s efficiency and bringing your brand right up to date.

 

Is Facebook the New Google?

According to Parse.ly data, Facebook is now the top referral source to news websites – surpassing long-time referral giant Google. In July, 43 percent of the traffic to the media sites surveyed came Is Facebook the New Google from Facebook clicks, while just 38 percent came from Google. While just one genre of websites was surveyed (news media), the study is very telling of a bigger trend: people are gathering more and more information through social media.

This shift is important for all businesses to acknowledge and understand, especially small ones who have always had a distinct marketing advantage through social media. Some important points to note:

Word-of-mouth is alive and well. Google’s algorithm has always been based on sites having more credence when they are clicked on more, or referenced through linking on another site. This is word-of-mouth referring in an abstract way – being told what is the most relevant to you based on the largest group of people or third-party sites.

Facebook is different because it is inherently more personal. The links that you see and click on are from people you actually know. When someone posts a link or product on Facebook, it is an instant recommendation (and one that you can click on immediately).

For things like news stories, it is a fast way to spread information that bypasses the typical Google algorithm wait. Small businesses that may not normally make the cut when it comes to that coveted first page of Google search may get a lot of attention from a single Facebook post from a fan.

Search results alone aren’t enough. Google does a good job showing searchers what a link is really all about before sending them to it, but it does leave some things lacking. The biggest of these? A personal connection between that site and the searcher.

Facebook has an advantage because when a person sees a link posted from a friend, there is generally some commentary that explains why the reader should care. Even business pages posting their own links, or sponsoring them, can add just a little bit of content to make those posts more engaging, and clickable.

People value convenience. I can’t believe that I’m even implying that typing in a search term and waiting a millisecond for results is in any way an inconvenience, but with the instant gratification of technology, it makes sense. It is why people are willing to give up some privacy in order to receive the best deals, or customized health data.

People are on Facebook anyway – from computers at work, to tablets at home, to smartphones everywhere else. Having links right in the feed that are relevant actually IS more convenient than looking something up on a totally different site.

Google and Facebook provide different services, of course, but when it comes to instantaneously being referred to articles, products or businesses that impact your real life, Facebook does have an advantage. Small businesses need to be sure that they have a strong presence that is both brand centric and convenient.

What advantages for businesses do you think Facebook has over Google?

What the “Second Screen” Translates to for Small Businesses

 

Think about the way you watched television five years ago. You probably sat on the couch, snack nearby, focused on the program in front of you. A technologically-savvy person could choose a program from the DVR to watch and then fast forward through any commercials or boring portions

Compare those habits to the way you consume television and movie content now. When you sit down to relax, you What the Second Screen Translates to for Small Businesseslikely have a smartphone or tablet in front of you and scroll through your social media accounts or search Google while you watch. There are probably other times where the TV or movie content you are consuming isn’t even happening on a television set at all, but is streaming through a mobile device.

This consumer behavior that is defined as the “second screen” is turning the marketing world on its head. Eight-eight percent of consumers are looking at mobile devices while watching TV, and Millennials often skip TV altogether and watch streaming content on smartphones or tablets.

ZenithOptimedia predicts that television watching will peak in 2015 before beginning a decline for the first time ever the following year.

It used to be that networks had to compete just with each other for consumer attention; now the entire internet is a competitor. So why should people outside of traditional TV marketing really care? The answer is simple: the second screen trend is indicative of a bigger shift in consumer expectations. Some of the lessons for small business owners include to always:

Provide convenience. Make it really easy for consumers to find information on you and your business. If they have to spend too much time searching, they will move on. Consumers have become accustomed to having everything they need literally at their fingertips and small businesses must adjust with mobile friendly sites, updated search engine listings, and a strong social media presence.

Be engaging. Just as consumers are no longer content to just sit still and watch TV, they aren’t attracted by small business brands that are flat. It is not enough to be online – you must find ways to be interactive with your target base. That includes posting social media content that will prompt discussion, and not just lie flat, and being sure to include visuals like videos, photos and infographics. Make people want to engage with your small business by providing content that facilitates it.

Look for new ways to deliver content. Even if your business has been around for a decade or more, you should always look for new ways to reach your target audience. Do some research into which social networks work best in your industry (perhaps Pinterest isn’t a good fit, but Instagram is) and have your website updated annually. It never hurts to try a new marketing avenue. You never know – it may end up being a revenue stream you had never considered before.

As consumer behavior changes, so do the expectations. Remember to look for ways to be part of the latest trends while keeping your message on point.