How Do You “Talk” Online?

 

How Do You “Talk” Online?

I have to admit – I’m a Gchat junkie. Gchat, the nickname for Google’s popular Google Talk platform, is used relatively widely. So when the company updated to Google+ Hangouts many people either refused to make the change or didn’t realize that they were able to update (and some would say upgrade) to Hangouts.

Gchat and Hangouts are just the most recent incarnation of chat applications that are offered. There’s AOL Instant Messenger, which is one of the very first chat clients; Microsoft, who offers a chat through its Hotmail client; Jabber, which many big companies use as an internal chat option; and of course, Facebook chat, which continues to grow in popularity. With so many people using the Internet as a primary communication tool, it’s no wonder that there are a plethora of chat options to choose from.

Let’s explore some chat options:

Google+ Hangouts (formerly known as Gchat or Google Talk)

I have to admit that after reading this article I made the switch from Gchat to Hangouts. Google+ Hangouts now offers you the option to share photos and emoticons through the chat client. It now also offers an app for Hangouts, while before you had to resort to aftermarket apps to get mobile access to the Google chat client.

Facebook Chat

While the ability to chat within Facebook still has a bit of a rudimentary look, it’s very popular with Facebook users. Personally, I don’t like that it treats chat messages like actual private messages. You can also get caught up in a chat/message chain that seems to go on forever. But having the ability to talk with people that you normally communicate with through status updates is nice. You can keep some conversations off of your Facebook page and not in the so-called public record.

Windows Live Messenger

I think that Windows messenger looks like a hybrid of Google Talk and what AIM used to look like. It has many of the same capabilities. If you have contacts who primarily use Hotmail or Outlook, choosing to use Windows messenger regularly may be a good thing for you.

Jabber

Many companies use this free chat client to connect people within their office and improve their business communication. It’s a pretty basic chat but it does have many, many emoticons to choose from, which is fun.

So how do you talk online? I’m curious to hear which of the chat clients that I’ve listed is the most popular. Any pros and cons for each on that I didn’t list?

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

Update Your Way To A Successful Psychological Social Marketing Strategy

 

A successful social marketing strategy comes with a lot of extensions.  One part of this is in the social updates, you know, the time when you publish your blog posts to different social media accounts and pray to God it goes viral.

However, a successful social marketing plan can come with you actually being prepared in your updating! Just like engaging, interacting, and getting people to follow you, the social update is it’s own strategy in itself and can determine whether or not people will see your update when the time comes.Social Marketing Strategy

I’m reminded of something one of my friends said, “Lick it, throw it against the wall, and hope it sticks!” (I can’t remember what he was referring too, probably something dirty, but this example will suffice for now).

This example works because as I browse through people’s updates, it looks as though this is exactly what people are doing. They are throwing up any old text and attaching their blog link to it and hope that it works!

Have you ever done that before?

Sure you have, we all have at one point or another! But there is a strategy when it comes to this “arm” of social marketing that you can do to improve your results in social media.

Using Psychology in Social Marketing

If you’ve been reading my blog at all, then you will know that I have been deeply researching the psychology of social media marketing as of late and have uncovered some explosive results that have catapulted my experiences, and my clients, 100-fold.

Think about it. When people that are involved in business log on to social media they usually scroll through the updates until to they get to either someone they know, or something that catches their attention. I find myself doing it all the time. Subconsciously, you are unaware of everything around you due to a thing called reticular formation.

This is a thing located at the base of the brain, and it’s main function is to discriminate against irrelevant background stimuli. For example, someone could be living next to a set of train tracks and said train could come blasting through in the middle of the night and that person, since they were accustomed to the noise, never noticed it and didn’t wake up. On the other hand, that same person could be jerked awake in the middle of a sound sleep when an unfamiliar noise comes from the living room.

Reticular formation is important in social media.

These people are missing your updates because you haven’t said or done anything that will “jolt” them out of thinking that you are irrelevant.

What can jolt them out? Colors in updates and knowing what cognitive recognition is in social marketing too can really help to drive them to your site.

Have you ever really sat down and scrutinized what you’re writing in your updates? It makes a difference! Certain words are more catching to the eye than others. This is something that I discuss in my ebook Psychological Success in Social Media.

A Few Words That Don’t Work:

  • Check this out
  • Re-typing the title
  • Adjectives such as “Interesting” and “Amazing”– Let me explain this one: when you say that something is amazing, then you’re taking away that person’s ability to judge for themselves and therefore causing an emotional wall to go up in their heads and deem the post irrelevant.

Let me re-iterate, while these may work with your fans and followers, the point is getting people that don’t know you to act on your update, engage it, share, and visit your blog!

Emotion & Social Marketing

Emotion is another psychological tool that you can use that will drive traffic to your site. Whether you know it or not, you are creating some sort of emotion in your update with a reader…even if it’s boredom, they are feeling something so it’s important to take a close look at how you’re displaying your writing along with your blog post.

One emotion that never fails is the Hope For Gain/Fear of Loss emotion in social marketing. Have you ever seen those squeeze pages that promise tons of money, telling you a sad story of how they used to be “just like you” with no money until they started doing such and such?

Sure you have! And just like me, you’ve probably spent more money than you care to admit on pages like this because you were drawn in through your emotions. You didn’t know the person, but for some reason you trusted them and you spent money.

For a split second you experienced the “Hope for Gain/Fear of Loss” emotion that most internet marketers use in squeeze pages. You had a hope that this would work for you. Even though you knew deep down that it was probably a scam, there was a small hope inside of you that this person was telling the truth so you went for it!

These types of emotions are harder to pull out of a person in a social marketing update. Simply because your update is better when it’s shorter. However, there is still ways to create this emotion with a few words.

People hate to be left out. They also want to know everything there is to know about whatever it is they’re doing. Tell them they’re doing it wrong and you know how to fix it is one way to create a fear of loss emotion. Telling people that something is almost gone will also bring them in as well. For example, I’m doing a contest that’s almost over at my blog for a free Twitter marketing tool. Even though the contest had 20-some days left in it, I mentioned that the contest was “almost over” and they came flocking in droves for fear of being left out.

Look at your social marketing update

From now on, don’t just throw any old thing up there and “hope it sticks”! Create a strategy that will improve your interactions and engagements in your social updates and you will start seeing a more positive reaction from people you’ve never heard of before!

The social marketing strategy doesn’t stop at building fans and followers. It doesn’t stop at all! Keep it going by demonstrating the perfect update that will keep people sharing and visiting long after you’ve posted it!

 

Wade is an internet marketer and a professional social media marketer. Wade loves helping people make money with their blogs and he is the founder and creator of BloggersMakeMoney. Check out Wade’s new ebook, The “WOW” Factor: Psychological Success in Social Media on how you produce an emotion from the reader every time you update.

Social Networking for…Everything?

 

It’s no secret that social networks have quite literally taken over the world. With networks such as Facebook and Twitter boasting billions of users, social networking has become front and center for just about everything we do in life. So much so, that most people don’t ever unplug.  People are constantly on social networks primarily for personal endeavors, like posting pictures, videos, updates on everyday life, and talking with friends. Is there social networking for everything? New networks are popping up every day, many with specific purposes. In addition to dedicated social networks, many existing sites are also adding a social aspect as well.

Here are some industries that have recently been infiltrated by social media:

Real Estate

It only makes sense that renting or buying/selling a home or apartment would go social. In the past, if a person had a house to rent, they had to rely on a sign in the yard and word of mouth to let people know that the space was available. Now, there are several social networks dedicated to helping people find places to live. A few examples:

  • Trulia, which invites response from real estate agents
  • Crashpad, which can help you find an apartment as well as a roommate

Travel

Travel sites are nothing new; booking travel online has become a way of life for many people. But the social aspect of booking travel online is a relatively new scene. Sites like Trip Advisor and Home Away not only offer hotel and airline reservations, but they also have reviews of popular attractions and local businesses. Another idea that is new to the travel scene is home swapping. Website pair up people who are interested in travelling and they arrange to stay in each other’s homes, eliminating some travel costs. If this isn’t social, then I don’t know what is.

Restaurants

Social reviews of restaurants has probably been around the longest. Sites like Urbanspoon and Yelp have offered people the ability to rate and review restaurants (and with Yelp, other businesses as well) for several years now. I have to admit that Urbanspoon is one of my favorite sites to visit. It’s fun to read about other people’s experiences at restaurants. These sites can give you an idea of what to expect from the perspective of other patrons, not just food critics or the restaurant itself.

As always, it’s important to exercise caution when using any of these networks. Beware of how much personal information that you broadcast, the internet is an endless archive and once you put that information out there, it’s going to be there forever. And remember, just because a restaurant has great reviews on Urbanspoon doesn’t mean that it’s really all that great!

(Photo Source)

Megan Totka is the Chief Editor for ChamberofCommerce.com. She specializes on the topic of small business tips and resources. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.