The 5 Website Metrics Small Business Owners Must Understand

The 5 Website Metrics Small Business Owners Must Understand

A website is imperative to the success of any small business – but understanding the effectiveness of that site is the key to transforming consumer insights into actual sales.

So what metrics are the most important when it comes to how people are interacting with and using your small business site? Take a look at the top five website analytics you must understand to run a successful small business:

Page views. The most basic of all website metrics, you must know your baseline page views so you can tell if your site traffic is increasing over time – and by how much. Page views include all the “clicks” on your page, whether a visitor just goes to one page or multiple ones.

Unique visitors. This number is smaller than basic page views because it represents the individual visitors to your website. Someone who reads 20 product descriptions on separate pages only represents one unique visitor. The bigger the difference between unique and overall page views, the better. It means that the people who are coming to your page are sticking around.

Devices. How did your visitors arrive at your site? Increasingly, mobile is becoming the first internet source that people tap, completely cutting out the PC experience. This isn’t to say that you should completely neglect PC-friendly features but you should know how people are finding you. Ideally, your regular website should be optimized for mobile and users coming from all types of devices should be able to access what they need with ease.

Time spent. All the search engine optimization in the world won’t keep customers on your site for very long if they can’t find what they want easily. Are you doing enough to keep people on your site after that initial click? You certainly don’t want to hinder the buying process but you don’t want people clicking back to the search engine results mere seconds after finding you. If your website metrics are telling you that you have a high bounce rate, or percentage of viewers who leave your site after only seeing one page, then it might be time to consider more intriguing ways to keep people interested in your business and what it has to offer.

Conversions. From a bottom line perspective, this is the absolute most important metric to understand about a small business website. A good-looking site that ranks well in a search engine doesn’t mean a whole lot if it can’t take it one step further: converting visitors to customers. For some sites, a conversion occurs when a visitor actually buys something, and for others it happens when a contact form is filled out or a phone number is dialed. Whatever your desired outcome, knowing how many of your visitors are taking your cyber bait is important to fresh, innovative site updates. Most experts agree that on an ecommerce site, a 2.5 percent conversion rate is good.

 

Your small business website is your window to an entire world of customers – take advantage of that fact and let your analytics lead your website sales strategy.

 

Four Savvy Strategies That Will Take Your Company To A New Level

Virtual Office Services

Business growth is typically the idea that gains and retains primacy in the minds of corporate leaders and entrepreneurs. In many cases, business owners need to access new growth strategies to ensure that their companies remain in a state of perpetual expansion. Here are four savvy strategies that can ensure that your company reaches a new level of power and prestige:

1. Invest In Virtual Office Assistance.

have emerged as an immensely helpful way to ensure that your company grows. Companies that offer these services can assist you in many ways, including by managing email, checking voice messages, contacting manufacturers, providing call-backs, handling credit card declines, and tracking orders. Companies like Solid Cactus offer these services.

2. Run A Blog.

While many business owners realize that having a website is a wonderful way to build their brand identity online, some overlook the immense power of running a blog. Blogs are great because they empower business owners to communicate and connect with their target market in an informal manner that can accelerate the relationship-building process. One great way to facilitate this heightened connectivity is by hosting contests that feature free promotional prizes for the winner via the blog. You can also add Share Buttons to your blog, thereby getting your readers involved as they forward content they like to the individuals in their social networks.

3. Optimize Your Networking Endeavors.

Yet another business-building strategy you can use to get your company growing is the optimization of your networking endeavors. Utilizing good networking strategies is important because doing so enables you to connect with new people who could eventually become loyal buyers and/or business partners. Luckily, there are many ways that you can optimize your networking endeavors. One is to develop an “elevator pitch” which amounts to a 30-second speech regarding the depth and scope of your brand. Perfecting your pitch can help you overcome any anxiety or jitters you have regarding speaking to others about your brand.

4. Emphasize Employee Growth.

Emphasizing employee growth is an excellent way for you to ensure that your business attains a new level of power. When your employees develop new skills and maintain a competent, cutting edge approach to the work they do, you’ll likely find that your daily operations are completed with excellence and expedience. For this reason, you should look into which strategies you can employ to facilitate employee growth. One of the most simple and effective strategies available is having your staff enroll in online courses for ongoing education. The online format is oftentimes better than the traditional, in-classroom learning experience because it enables your employees to study at home and when it is convenient for them.

Conclusion

Savvy business owners need to remain cognizant of the fact that developing strategic plans and thinking systematically is the key to keeping their companies in a state of growth. If you’re ready to take your business to a new level marked by perpetual expansion, utilizing the strategies and systems outlined above can help you make it happen!

Website Trends that Will-Date Your Site

Dated Website

Web design, like all business components, moves in trends. While you may have a perfectly serviceable , you must be flexible to give your site the credibility that comes with an up-to-date image. What are some of the latest trends in website design?

Ghost buttons have become popular. You have probably seen them, though the goal of using them is to let other things show through. They are generally boxes with colored outlines and sometimes dimensional properties. Designers use them to make the website less cluttered and to make certain icons more attractive than others. A ghost button next to a solid block button allows the visitor to choose an option, but fades next to a more important option. For instance, the ghost button may allow visitors to go to a virtual magazine page while the normal button, the more visible choice, offers a trial six-month subscription.

Feature list icons are new, too. These are icons adjacent to small blocks of text. Clicking on the icon opens a list of product or service features. This makes the page less cluttered and allows the visitor to concentrate on isolated data.

Drop-down lists and menus are popular now. The visitor sees an icon or line of text, even a single word, next to a downward-pointing arrow. Clicking on the arrow drops a list of options from which the visitor may choose. You may have seen this on sites that ask for a location. The drop-down list allows visitors to select a state or a country without having to type it in.

Galleries and slideshows are trending in website design. The development of really good, sharp graphics and images allows the photos to display even on mobile phones. They can be viewed full-screen as well. These offer businesses to have virtual showrooms, display steps in a process and even photo albums. The great thing about this trend is that it is easy to apply to your site. There are galleries and slideshow aps that can be added simply by lifting a code and putting it into place on your page.

Fixed sliding navigation is being seen more often today, too. The menu appears as small text, usually at the top of a page, and as the reader scrolls down, the menu stays at the top so that visitors can access any page at any time. The font is plain and easily-read, but still unobtrusive. The other trend in navigation is the invisible menu. The graphic on the page is a “hamburger.” This is a vertical stack of three lines that, when you click on them, drop a menu. The icon is small and easily recognizable.

All of these point to the biggest trend in designing websites: Minimalist style. Designers are losing the headings and footers, borders and other features, and using one or two theme colors with simple font to make web pages cleaner and more esthetically pleasing. The add-on apps must be attractive and functional, but the portals to these pages must be unobtrusive and allow your visitor to access your content easily.